big data decision gap: economist intelligence research

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1 Closing the Big Data Decision Gap Alteryx and the Economist Intelligence Unit

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Sneak preview of the forthcoming "Democratizing Big Data Decisions" report from the Economist Intelligence Unit and learn how Alteryx can help you Humanize Big Data and get more value from it.

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Page 1: Big Data Decision Gap: Economist Intelligence Research

1

Closing the Big Data Decision Gap

Alteryx andthe Economist Intelligence Unit

Page 2: Big Data Decision Gap: Economist Intelligence Research

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Today’s Speakers on Big Data Decisions

Michael Singer, Sr. Editor, Economist Intelligence Unit

Michael Singer is a Senior Editor at the Economist Intelligence Unit. Prior to joining the EIU, Michael managed online news operations for InformationWeek and has served as an editor and writer in San Francisco for ABC-7 News, FOX, and CNET’s News.com.

Rick Schultz, SVP Marketing, Alteryx

Rick Schultz is Senior VP of Marketing at Alteryx, overseeing all of Alteryx’s marketing. He has 17+ years experience leading enterprise software marketing teams; he most recently led product marketing for Oracle's $6.5 billion Technology Software business.

Page 3: Big Data Decision Gap: Economist Intelligence Research

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Today’s Agenda

Humanizing Big Data

Economist Intelligence Unit: Democratisation of Big Data Decisions

Closing the Big Data Decision Gap with Alteryx Strategic Analytics

Page 4: Big Data Decision Gap: Economist Intelligence Research

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The Buzz Around Big Data Continues…

Page 5: Big Data Decision Gap: Economist Intelligence Research

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…And For Good Reason:New Sources of Relevant Information

Social Media

ClickStreams/ Ecommerce,

Log Files

Device Generated Data Cloud Applications

Page 6: Big Data Decision Gap: Economist Intelligence Research

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…And For Good Reason:New Sources of Relevant Information

Social Media

ClickStreams/ Ecommerce,

Log Files

Device Generated Data Cloud Applications

Page 7: Big Data Decision Gap: Economist Intelligence Research

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Decision Makers Still Cannot Make Right Decisions Due to Data & Analysis Issues

Un-Structured Content

Cloud Data

“I just want to understand what we should be doing….”

Page 8: Big Data Decision Gap: Economist Intelligence Research

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Focus Has Been on Wrong Issues: Attributes vs. Value

Volume Velocity

Variety

Value?$

BusinessIT / Data Group

Page 9: Big Data Decision Gap: Economist Intelligence Research

Democratisation of big data decisions An Economist Intelligence Unit research programme sponsored by AlteryxAugust 30, 2012

Page 10: Big Data Decision Gap: Economist Intelligence Research

Democratisation of big data decisions

Page 11: Big Data Decision Gap: Economist Intelligence Research

Democratisation of big data decisions

Page 12: Big Data Decision Gap: Economist Intelligence Research

Democratisation of big data decisions

WesternEurope

25%

Asia-Pacific

27%

Middle East and Africa

6%

North America

34%

Latin America

5%

EasternEurope

4%

Page 13: Big Data Decision Gap: Economist Intelligence Research

Democratisation of big data decisions

27%

14%12%

Page 14: Big Data Decision Gap: Economist Intelligence Research

Companies need more data insight

77% agree more employees with big data insight = informed decisions

74% say more data shared = more effective decisions

Page 15: Big Data Decision Gap: Economist Intelligence Research

Companies need more data insight

Page 16: Big Data Decision Gap: Economist Intelligence Research

Big data projects have escaped the C-level suite

Page 17: Big Data Decision Gap: Economist Intelligence Research

Big data projects have escaped the C-level suite

Marketing

Strategy and business development

General management

Information and research

Finance

Sales

Operations and production

R&DRisk/Security

Page 18: Big Data Decision Gap: Economist Intelligence Research

Big data familiarity has a long way to go

“Our biggest challenge is to get info in the hands of those who can use it to grow the business.”

“Having more data analysis capability and data representation will help each function in the company to develop. More employee access to the data [means] more opportunity to grow the business.”

Page 19: Big Data Decision Gap: Economist Intelligence Research

Big data familiarity has a long way to go

Page 20: Big Data Decision Gap: Economist Intelligence Research

Big data familiarity has a long way to go

Percent of respondents that feel they had enough internal and external big data to make their last major decision

Yes No

45%

55%

Page 21: Big Data Decision Gap: Economist Intelligence Research

Big data analysis has room to grow

$500m or less

$500m to $1bn

$1bn to $5bn

$5bn to $10bn

$10bn or more

Page 22: Big Data Decision Gap: Economist Intelligence Research

Big data analysis has room to grow

WesternEurope

57%Asia-

Pacific

63%

North America

43%

Company expected to invest more in expanding big data decision capabilities to more employees over the next 3 years.

Page 23: Big Data Decision Gap: Economist Intelligence Research

Coming up: democratisation of big data decisions

Page 24: Big Data Decision Gap: Economist Intelligence Research

Thank you Michael SingerEconomist Intelligence [email protected]

Page 25: Big Data Decision Gap: Economist Intelligence Research

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Closing the Big Data Gap with

Alteryx Strategic Analytics

Page 26: Big Data Decision Gap: Economist Intelligence Research

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REPLACE PREVIOUS SLIDE WITH PEOPLE SLIDE??

Page 27: Big Data Decision Gap: Economist Intelligence Research

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Data Analysts & Data Artisans Can Help Close the GapDelivering the Skills of the Data Scientist to the Data Analyst

Data Artisan

Capabilities of The Data Scientist that Drive Largest Data

Value Today

Data or Business Analyst

Page 28: Big Data Decision Gap: Economist Intelligence Research

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Humanizing Big Data

Make Big Data access

easy

Integrate with the data

you have

Make it repeatable &

Iterative

Shift from Data Scientist to Data Artisan

Add the right context

Make predictive a data

analyst thing

Put it in the hands of

business people

Tell The Stories That Drive Better Business

Page 29: Big Data Decision Gap: Economist Intelligence Research

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One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Rapid development of predictive

analytics with unique spatial understanding

Strategic Analytic applications in the hands

of business decision makers

Un-Structured Content

Cloud Data

Enrich

Packaged Market &

Customer Data

Analyze

Share

Enhance 3rd Party Tools

Full Spectrum of Enterprise

Data

Page 30: Big Data Decision Gap: Economist Intelligence Research

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Building Analytic Applications to Answer Strategic Business Questions

Analytic Output

Create &

Share

Analytic Apps

Page 31: Big Data Decision Gap: Economist Intelligence Research

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Page 32: Big Data Decision Gap: Economist Intelligence Research

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Humanizing Big Data: Single Platform to Deliver Big Data Insight & Foresight

Enhance Data & Add

context

Predictive Analytics

Access and Integrate Big Data

Itera

tive B

ig D

ata

An

aly

tics

R

eq

uir

em

en

ts

Page 33: Big Data Decision Gap: Economist Intelligence Research

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Broad Adoption of Alteryx Strategic Analytics

Technology

Cable/Broadband

Consulting

RetailConsultin

gTelecom

Consulting

Media

Technology

FinancialConsultin

gAuto

Consulting

OtherModling & AnalyticsConsumer Products

DataMarketing

Service Providers

DataReal EstateModling & AnalyticsGovernme

nt

Modelg & AnalyticsRestaurant

s

Page 34: Big Data Decision Gap: Economist Intelligence Research

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www.alteryx.com

For More Information or to Try Alteryx

@alteryx

Get the Alteryx Trial

www.alteryx.com/humanizing-big-data

Page 35: Big Data Decision Gap: Economist Intelligence Research

35

“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013: Seize the Power of Strategic Analytics

March 5-7, 2013

PhoenixSheraton Downtown Hotel

Learn More!www.alteryx.com/inspire

Page 36: Big Data Decision Gap: Economist Intelligence Research

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Complete Economist IU Report coming in late September:

Democratisation of Big Data Decisions

Report will be available from Alteryx.com

Page 37: Big Data Decision Gap: Economist Intelligence Research

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Key Terms

• Alteryx• The Economist• Big Data• Big Data Analytics• Big Data Analysis• Democratisation of Big

Data• Humanizing Big Data• Predictive Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data

• Rick Schultz, Alteryx• Michael Singer,

Economist• Economist Survey• Intelligence Unit• Business Analytics• Big Data Decisions• MongoDB• Hadoop• Experian• Tom/Tom