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Copyright © 2011, SAS Institute Inc. All rights reserved.
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Big Data – Closing the analytics gap André Münger Greenplum [email protected]
Copyright © 2011, SAS Institute Inc. All rights reserved.
Ben Mac
Mouth
Money Bang
B
a
n
d
Brother
Lebowski
F
i
v
e
Fish
Business
Was ist all diesen Begriffen gemeinsam?
Copyright © 2011, SAS Institute Inc. All rights reserved.
DATA MINING & BIG DATA Mythos
+ =
+
1. Überhaupt nichts, ist am Preiswertesten
2. Entschuldigungsbrief schreiben (minimaler Aufwand, minimale Kosten)
3. Gutschein über 300 Franken für den nächsten Flug
4. Eine Jahresmitgliedschaft in der VIP-Lounge
5. 25.000 geschenkte Frequent-Flyer-Meilen
Copyright © 2011, SAS Institute Inc. All rights reserved.
7 THESEN ZU BIG DATA
Copyright © 2011, SAS Institute Inc. All rights reserved.
1. Man kann vor Big
Data wegrennen,
sich aber nicht
verstecken.
Copyright © 2011, SAS Institute Inc. All rights reserved.
THRIVING IN THE BIG DATA ERA
Volume
Variety
Velocity
Value
The
Analytics
Gap
Copyright © 2011, SAS Institute Inc. All rights reserved.
2. Big Data wird
DAS
entscheidende
Differenzierungs-
kriterium.
Copyright © 2011, SAS Institute Inc. All rights reserved.
SAS Press Release im April 2011
“In early April 2011, SAS demonstrated the power of high
performance analytics at its Global Forum meeting. In the
first case, two racks (16 nodes) of Greenplum's Data
Computing Appliance (DCA) were used to run a logistic
regression of bank loan defaults across a database with a
billion records, applying just a few variables. The regression
was able to complete in less than 80 seconds (as compared
to 20 hours for an unspecified serial implementation).”
0.11% of time needed
unspecified serial implementation takes 900 times longer
SAS Code: proc logistic changed to proc HPlogistic
Copyright © 2011, SAS Institute Inc. All rights reserved.
3. Big Data braucht
neue
Fähigkeiten.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Statistik / Mathematik
Business Verständnis
Hacking
Entdecker-geist
Team – und Kommuni-kations-fäjhigkeit
Offenheit
Neugierde
Engineering
Data Scientist
Copyright © 2011, SAS Institute Inc. All rights reserved.
4. Big Data meint,
man soll Social
Media nutzen.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Im Web wird Realität erzeugt
„Nichts passiert, was nicht genügend gedacht,
gesagt oder geschrieben worden ist.“
Facebook alleine ist das
3. grösste Land auf der Welt.
Copyright © 2011, SAS Institute Inc. All rights reserved.
5. Big Data
benötigt neue
Werkzeuge und
Technologie.
Copyright © 2011, SAS Institute Inc. All rights reserved.
TDWI Study Big Data Analytics
Copyright © 2011, SAS Institute Inc. All rights reserved.
20 Jahre Evolution
Copyright © 2011, SAS Institute Inc. All rights reserved.
SAS High Performance
Analytics (Product) Lösungs-Architektur – MPP Datenbank Appliance
Server N Server 2 Server 1
Teradata- oder
EMC² Greenplum-DB
Speicher für SAS
In-Memory Analytics
SAS High Performance
Deployment
SAS Embedded
Process
SAS High Performance
Analytics Plattform
MPI MPI
proc hplogistic data=MPPLib.MyTable; class A B C D ; model y = a b c
b*d x1-x100; output
out=MPPlib.logout pred=p; run;
Multiple
Threads
Multiple
Threads
Multiple
Threads
Database Storage
Database Server
Embedded
Process
Database Storage
Database Server
Embedded
Process
Database Storage
Database Server
Embedded
Process
SAS STAT Client
SAS Enterprise Miner
www.sas.com/hpa
Copyright © 2011, SAS Institute Inc. All rights reserved.
Traditionelle Architekturen – Scale Up
Ihre Aufgabe:
Bringen Sie 300 Passagiere in ein Flugzeug.
1 Eingang.
Wie lange dauert es?
Copyright © 2011, SAS Institute Inc. All rights reserved.
MPP – Massiv Parallele Verarbeitung
Ihre Aufgabe:
Bringen Sie 300 Passagiere in einen Zug.
20 Wagen, 2 Eingänge pro Wagen.
Wie lange dauert es?
Copyright © 2011, SAS Institute Inc. All rights reserved.
SAS AND EMC GREENPLUM UAP INTEGRATED ARCHITECTURE
Data
Scientist
Data
Engineer
Data
Analyst
Bl
Analyst LOB
User
Data
Platform
Admin
DA
TA
SC
IEN
CE
TE
AM
Greenplum Chorus - Analytic Productivity Layer
SAS Analytics
Private/Hybrid Cloud Infrastructure or Appliance
SAS Business Intelligence
SAS Information Management
Greenplum Database Greenplum Hadoop
Data Access & Query Layer (SAS ACCESS, SQL, MapReduce)
Copyright © 2011, SAS Institute Inc. All rights reserved.
2011 EMC Data Hero Award Winner
Silver Spring Networks – Energy Category
6. Big Data
transformiert
ganze Industrien.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Alte Big Data Weisheit
„Wenn starker Wind aufkommt,
dann bauen die Einen Mauern,
die Anderen errichten Windmühlen.“
Copyright © 2011, SAS Institute Inc. All rights reserved.
All Data
Faster Answers
Elastic & Scalable
1 The Journey To Big Data
2 Data Science
Collaboration
Self-Service
Agile Analytics People & Productivity Focus
3 Real-Time Decisions
New Applications
Data Monetization
Analytic Productivity Platform
Agile Process & Tools
Predictive Enterprise Application Focus
Big Data Enabled Apps
Big Data Analytics Technology Focus
Analytics Engines
Cloud Infrastructure
Analytic Engines
Copyright © 2011, SAS Institute Inc. All rights reserved.
7. Big Data
verändert Leben.
2011 EMC Data Hero Award Winner Global Virus Forecasting – Public Service Category
Copyright © 2011, SAS Institute Inc. All rights reserved.
www.datascienceseries.com
Die Data Science Series
sind ein Forum für Menschen,
die die Welt verändern möchten.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Copyright © 2011, SAS Institute Inc. All rights reserved.
The Human Face of BIG DATA
Finding Islands of Understanding in a Sea of Information.
www.thehumanfaceofbigdata.com
Copyright © 2011, SAS Institute Inc. All rights reserved.
Zusammenfassung
Big Data ist heute
Big Data differenziert
Big Data macht Spass
Menschen kommen vor Technologie
Copyright © 2011, SAS Institute Inc. All rights reserved.
Copyright © 2011, SAS Institute Inc. All rights reserved.
Data Is Digital Air
“Data is increasingly digital air:
the oxygen we breathe and the
carbon dioxide that we exhale.
It can be a source of both,
sustenance and pollution.”
Danah Boyd, Microsoft Researcher
Copyright © 2010, SAS Institute Inc. All rights reserved.
make connections • share ideas • be inspired
André Münger
+41 79 708 85 99
EMC Computer Systems AG
Hardturmstrasse 181
8005 Zürich / Schweiz