big data. big gifts. a crash course on social donor management for higher education
TRANSCRIPT
Part One: How we got here… Part Two: Where we’re going… LinkedIn Advanced Search @ Brown University. Facebook Graph @ Amherst College. Twitter @ Cornell University. Q&A
What’s on Deck?
"!
LinkedIn Members Give.
70%+ more likely!
0%!
5%!
10%!
15%!
20%!
25%!
30%!
35%!
40%!
Non-Members! LinkedIn Members!
Linking Facebook to Giving
$3.2 million Lifetime giving of socially-
engaged donors
Who are they? Do they give?
Reach the Middle of the Donor Pyramid
Social Media by Decade (Alums)
(Start reporting social metrics to senior leadership, even if they don’t ask)