big data and internet of things:creating customer value for the internet of things
TRANSCRIPT
© 2014 Red Bend Software - Confidential
Oren Betzaleli, EVP Strategy, Products and MarketingOctober 2014
Big Data and Internet-of-ThingsCreating Customer Value for the Internet of Things
© 2014 Red Bend Software - Confidential 2
Connected “Things” volumes to cross 20B by 2020
Connected meters Connected cars Connected cities Connected healthcare Connected agriculture Connected surveillance Connected home appliances Connected wearables Connected things we can not
even imagine now…Servers
Millions
PCs
100s’ Millions
MobileDevices
Billions
Things
10s’ Billions
The Connected World Explosion
© 2014 Red Bend Software - Confidential 3
Social Media100’s of Millions of people
Occasionally generating dataSome data with business context
Big Data
Internet of Things 10’s of Billions of Devices
Generating data all the timeMost data with business context
Really Really Big Data… Huge
The Internet of Things is a Source for Way More Valuable Data
© 2014 Red Bend Software - Confidential
Really Connected Device
Really Connected Device
Connected Device
Hardware
Connectivity
Application
Connected Device Evolution
Hardware
Connectivity
Application
Sensors
Management
© 2014 Red Bend Software - Confidential 5
Connected Device
Hardware
Connectivity
Application
Connected Device EvolutionReally Connected Device
Hardware
Sensors
Connectivity
Management
Application
© 2014 Red Bend Software - Confidential
InfotainmentSystem
Internet Access
The Connected Car Example
© 2014 Red Bend Software - Confidential
InfotainmentSystem
Internet Access
The Connected Car Example
© 2014 Red Bend Software - Confidential 8
InfotainmentSystem
Internet Access
Head Unit / Gateway
InternetAccess
IncidentsData
Safety / ADAS
Wheels and Tires
Road Conditions
OutsideSensors
Weather
Car Health
Engine
The Connected Car Example
© 2014 Red Bend Software - Confidential 9
Head Unit
InternetAccess
IncidentsData
Safety / ADAS
Wheels and Tires
Road Conditions
OutsideSensors
Weather
Car Health
Engine
Connected Car Example Schedule maintenance based
on car health Weather station on wheels Share incident data (location,
speed, video) with authorities Send road conditions to
maintenance authorities Adapt car performance based
on road condition and weather Adapt car behavior based on
adjacent cars’ history Configure car based on
driving patterns Way more…
© 2014 Red Bend Software - Confidential
The Key to Keeping Devices Relevant is Software Management
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Explore New Use-Cases for Already Shipped Devices
From: Basic Fitness Monitor
To: Preventive Medicine
WearablesFrom: Soil and Moisture Monitor
To: “Social” networking and “Crowd” sourcing
Agriculture CosmeticsFrom: Skin Analyzer
To: Cosmetic Industry Data Mining
© 2014 Red Bend Software - Confidential
Gateway Device
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ManagementSystem
Cellular Connectivity
ZigBeeWiFiMeshPLCOther
SettingsSoftware
Data
GatewayManager
Management Protocol,
e.g. OMA-DM
Management Protocol, e.g. OMA-DM
SettingsSoftware
Data
SettingsSoftware
Data
Connected Device Management Topologies
Configuration Setting Software Update Data CollectionGateway Management
IoT Complexity Variety of Chips Variety of Sizes Variety of Operating
Systems Variety of Connectivity Variety of Management
ProtocolsCellular Connectivity
© 2014 Red Bend Software - Confidential
1. Word leader in Connected Device Software Management
2. Over 2 billion mobile devices served to-date
3. Pioneer in OTA updates with a #1 ranked Delta technology that creates smaller file sizes for faster updates’
4. Comprehensive service to manage connected devices throughout the lifecycle
5. Applicable to any type of connected device, no matter the size or complexity
6. Independent, cross platform and standards based global solution across hardware, operating system and network type
7. Faster-time to market for rolling out new features, functionality and fixes
8. Capture unique device insights to improve performance
Red Bend and Internet of Things
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© 2014 Red Bend Software - Confidential