Big Data, Analytics and Marketing to the Customer of One  October 21, 2014  Chris Black  CTO/COO, Tendril

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About Tendril

A leading provider of Energy Services

Management (ESM) solutions

WHO WE ARE

We partner with energy service providers to facilitate over 5 million households’ energy and cost savings. Our core expertise:

•  Software development

•  Big data analytics

•  Consumer engagement

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From Airlines to Home Entertainment

BIG DATA IS TRANSFORMING INDUSTRIES

Com

merce

Airline

Home Entertainment

CR

M

Personal Banking

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ENERGY EFFICIENCY

CFL PROGRAM

DEMAND RESPONSE

Siloed Programs UTILITY PROGRAMS TODAY

SOLAR PROGRAM

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The New Customer-Centric Paradigm WHERE WE NEED TO GO

HOME ENERGY

AUDIT

DEMAND RESPONSE

LED PROGRAM

BEHAVIORAL ENERGY

EFFICIENCY

ENERGY EFFICIENT

APPLIANCES

HVAC TUNE-UP

RECYCLING

ENERGY CONSULTING

SOLAR

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TARIFF DATA

METER DATA

BILL DATA

WEATHER DATA

DEMOGRAPHIC DATA

USER DATA

•  Flexible •  Personalized •  Multi-channel •  Single Source

HOW WE GET THERE

Energy Services Management

ESM PLATFORM

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Targeted (Not Creepy) Outreach to Customers

BIG DATA IN ACTION

 Dynamic Segmentation identifies consumers with a high propensity to buy energy-related goods and services

 Physics calculation calculates the ROI for each consumer on the list  Offers presented across multiple channels: Paper, Email, Web, Mobile

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Utilities And Consumers Both Win BENEFITS

UTILITY CUSTOMER Beyond compliance

New revenue streams

Increase satisfaction

Lower costs

Increase adoption

Save money

Increase loyalty

Energy conscious

Engaged

Personalized Info

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 Opportunity •  Empower customers to take control of their

energy use by providing compelling information and services.

•  Become a trusted energy advisor.

 Solution •  My Home Energy Reports (MyHER) motivate

customers to change behaviors and reduce energy usage.

•  In addition to providing a means to track and reduce consumption, the MyHER program also delivers personalized offers for related products and services that drive new revenue streams and strengthen customer relationships.

CASE STUDY

Duke Energy

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CASE STUDY

Through the MyHER program, Duke Energy became a trusted energy advisor and empowered customers to take control of their energy use.

19 mil Reports distributed to date

14,010 Sales generated for other programs

Duke Energy

•  EBIT delivered to the company: $10.8mm

•  kWh saved: 1/4 GWh or power to run 21,357 homes for a year

•  0.1% Program Opt-Out

•  0.002% CSR Call Volume

THANK YOU