big data –a practitioner’s view · core business imperatives demand more focus. tcs...
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1TCS Confidential| Copyright © 2015 Tata Consultancy Services Limited
Big Data – A Practitioner’s View
11-Mar-2015
2TCS Confidential
TCS Credentials in Europe
3TCS Confidential
Become a customer-centered enterprise
Grow revenue and exploit data
Reduce Operating Costs
Core Business Imperatives Demand More Focus
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Business
Models
Customer
SegmentsChannels
Business
Processes
Products &
ServicesWorkplaces
Analytics
&
Big Data
Mobility
&
Pervasive
Computing
Social
Media
Cloud
Computing
AI &
Robotics
Leverage two or more of the Digital 5 Forces and create a profound business impact by
delivering fundamentally new or dramatically improved business outcomes
Digital 5 Forces Combine to Enable digital REiMAGiNATiON™
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Cross Channel
Process
Orchestration
Connected Store
Predictive &
Prescriptive
Operations
Smart
Execution
Collaborative &
Knowledgeable
Workforce
Checkout
Transformation
Digital Physical
Experience
Engage Customer
with Next Best
Conversation
Retailers are reimagining stores
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TCS Insurance Customer Allows You to Pay Less for Driving Safely
7TCS Confidential
Banks can recognize “families” ...
Relationship
Finder
33 M relationships from 1 M clients in 28 mins
8TCS Confidential
... And tell which customer is going to leave
9TCS Confidential| Copyright © 2015 Tata Consultancy Services Limited
Engagement Model and Roadmap
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Define Concept
Validate Concept
Validate Business Value
Deploy
Start Right – Think Big, but Build Step-by-Step
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Test Automation
Bac-a-Sable
approach
Agile
Delivery Model
Funding Model
Sourcing
Strategy
Engagement
Model
Centres of
Excellence for
Key Technology
Organisation
setup
Hosting
Approach / Cloud
Technology
Information
Management Big Data
NoSQL and
In-Memory
computing
Data Lifecycle
Management
Reporting and
Analytics
MDM and
Reference Data
Management
Data Quality and
ManagementArchiving Security
Business
glossary and
Metadata
Exploitation
Pe
op
leP
roc
es
s
Technology
Data
Define the Terms of Reference
Governance
Competency
Services
People Process Technology Data
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Become a customer-centered enterprise
Grow revenue and exploit data
Reduce Operating Costs
Agree What Business Outcomes are Important
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People
Process
Technology
Enabled ActionsActionable
InsightData
BusinessOutcomes
Outcome Mapping
Data and Analytics Mapping
Leveraging the TCS Analytics Business Outcome Framework
Insight Mapping
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Baseline Current performance
and processes
Assess existing capacity and
capacity of CoE Set Up
(Infrastructure, technology,
people)
Identify Gaps
Define Deploy InstitutionalizeAssess
Key Activities
Define Scope Of CoE
CoE Offerings & future
roadmap
Functions/ Responsibilities
Metrics
Define timelines
Liberty Global Orientation &
Process Training
TCS Infrastructure Certification for
generic skill and assets
development
CoE Team & Structure
Establish Communication Channels
Templates for developing solutions
Install repository of best practices,
reusable components and assets
Pilot application
Engagement Models & processes
Mechanism to collect and analyze
KPI data
Support delivery groups
Refine processes
Update knowledge base
continuously
Transfer knowledge
Identify opportunities for
improvement within CoE and
improve on them
Setting up a Big Data CoE
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Primary support agency for centralized data management
capability
Primary support agency for enabling business units on
analytics
Advisory services for existing analytics enabled business units
Central knowledge repository –with ability to monitor and evaluate
third-party services
Phase 1 – Centralized CoE to Design and deploy analytics
Goal: Improve fact-based decisions on key issues
Operating Model of Customer Knowledge Platform
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Operating Model of Customer Knowledge Platform
Centralized Data Management
Common Analytical
Capabilities
Competency Building
Supply chain as first business function –
Methodology, tools and deployment plans
Store evolution –Strategy, phasing and tools to customise on
assortment, space mgmt and merchandising
Global data topology –evolve from HQ-centric to 3-tier rollup (local –
regional –global)
KPI dashboards and scorecards – global and
cross-functional
Phase 2 – Hub and Spoke Model for Enterprise-wide rollout
Goal: Build and deploy enterprise-level data management and analytics capability
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Initial Engagement Model – Organisation
Hadoop Architect
Data Lake Lead
System SME
E&R PracticeABIM
Practice
Enterprise Architects
Testers Hadoop Tech Lead
Technology
Excellence Group
Infrastructure Team
Alliances
Programme Manager
CTO Office
Business SME
In-house Team
TCS Local Team
Project Manager
TCS Offshore Team
Hadoop DevelopersHadoop Developer
Hadoop Admin
Hadoop Administrator
TCS Support Groups
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Copyright © 2015 Tata Consultancy Services Limited
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