big changes to google ad placement: how will it affect your campaigns?
TRANSCRIPT
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@erinsagin
BIG CHANGES to Google Ad Placement:
How Will it Affect Your Campaigns?
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Want to get smart in paid search?
@erinsagin
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Join the conversation on Twitter
@WordStream@ErinSagin
@erinsagin
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Meet Erin
@erinsagin
• PPC Evangelist & Community Manager
• 4+ years at WordStream
• Hoola hooper, avid traveler, and Netflix devotee
• Tweet me! @erinsagin
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@ErinSagin
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@erinsagin
On February 18th I was peacefully celebrating my 28th birthday when…
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@erinsagin
Chaos Ensued
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@erinsagin
Google Killed Off Side Ads
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@erinsagin
Why’d They Do It?Good question!
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@erinsagin
My Guess: UX Improvement!
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@erinsagin
My Guess: UX Improvement!
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@erinsagin
My Guess: UX Improvement!
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@erinsagin
Still Seeing Side Ads?
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@erinsagin
Source: https://moz.com/blog/four-ads-on-top-the-wait-is-over
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@erinsagin
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@erinsagin
There’s Plenty of Theories
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@erinsagin
Mark Pulled Lots of Data!
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@erinsagin
Winner: Position #3 (Surprise!)
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@erinsagin
Winner: Shopping Campaigns
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@erinsagin
Winner: Shopping Campaigns
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@erinsagin
Loser: Positions 5-7
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@erinsagin
Bigger Loser: Positions 8-11
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@erinsagin
No Change: Quantity of Paid Search Traffic
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@erinsagin
No Change: CPCs
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@erinsagin
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@erinsagin
Don’t Panic!
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@erinsagin
…Unless You Rely Heavily on SEO
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@erinsagin
Keep A Close Eye On Your Performance
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@erinsagin
And A Closer Eye on the News
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@erinsagin
Special Offers! Would You Like…
a)FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week
b)1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC
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Q & A
@erinsagin
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@erinsagin
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