big boys toys 2011 media coverage
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tThe Middle East's greatest luxury lifestyle consumer event, Big Boys Toys UAE continues to grab the attention of the region's media.Take a look at this informative media review from the 2011 edition of Big Boys Toys UAE - achieving a collosal 30 million Dirhams worth of media coverage!TRANSCRIPT
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
Big Boys Toys 2011
Media Coverage
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
Media Coverage Worth AED 30 Million +
Big Boys Toys: 2011 Review
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
Newspaper (Arabic and English) Magazines (Arabic and English)
Radio
Arabic and English Channels
Television
Arabic and English Channels
Outdoor
Bridge Banner, Ad-boards, Flags, Lampposts, Unipoles
Online Media
Social Networking Sites and Web Banners
PR worth AED 17,667,200
Press Conference and Press Releases
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
Print Media Number of Inserts
Gulf News Broadsheet 15 full pages
Gulf News Broadsheet 15 half pages
Tabloid 15 full pages
e+ 10 full pages
Friday Magazine 10 full pages
Wheels 10 full pages
Gulf News Website Over 1,000,000 impressions
Gulf News Broadsheet 1 flyer run
e+ 1 flyer run
Print Advertisements
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
Radio Station No. of spotsNo. of competitions (supported by DJ
ads and mentions)
Radio 1 203 5
Radio 2 203 5
Emarat FM 84 5
Star FM 84 5
UAQ FM 100 5
Al Khaleejiya 65 5
Al Arabiya 65 5
City FM 55 5
Hit FM 32 5
Total 891 45
Radio Advertisements
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
Television Channel No. of spots
NDTV 24*7 80
CricOne 30
Colors 100
Zee Aflam 60
Zee TV 100
Zee Cinema 115
MBC Action 60
Noujmi Channel 150
Sajaya TV 150
Decision Makerz 150
Gear One 150
Total 1145
Television Advertisements
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
SMS Marketing
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
NEWSPAPER
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
MAGAZINES
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
OUTLET BRANDING
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
OUTDOOR ADVERTISEMENTS
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
BBT 2011 Media Coverage Worth AED 30 Million +
TRANSIT MEDIA18 vehicles branded and mobile in Abu Dhabi and Dubai
Copyright © 2011 Artaaj Events, Dubai, UAE, All Rights Reserved.
For more information, please contact:
Raha MoradiExhibition Director
Mob: +971 50 240 340 6Email: [email protected]
www.bigboystoysuae.com
Artaaj Exhibitions
www.artaaj.com
DubaiMezzanine Floor, Jumeira Tower
Sheikh Zayed RoadP O Box 49525, Dubai, UAE
Tel: +971 4 321 4747 Fax: +971 4 321 4848
Abu DhabiGrandstand
Abu Dhabi National Exhibition CentreP O Box 95015, Abu Dhabi, UAE
Tel: +971 2 449 0011 Fax: +971 2 449 0808