big bend cc it presentation
DESCRIPTION
TRANSCRIPT
CommunityCollege 2.0
Travis Merrigan
District Outreach Director
Enrollment outlook
• Unemployment ↓– Washington state 4.6% and falling
• HS graduation numbers ↓– Decline begins in 2008-09
• Statewide college enrollment targets ↑– New branch campuses
Tough market
WA CC District 17Class of 20043,408 college-bound students
How can technology help us reach the middle 50%
WA CC District 17Class of 20046,217 students
Who is a CC student?
Potential vs. current students
• Current students seek out resources– They know what they don’t know
• Future students don’t know what they don’t know– Websites, publications and presentations
must tell students what we know they should know
Most CCs of Spokane students are <30 years old
<2222-30>30
Institute for Extended Learning
53%
19%
29%
<2222-30>30
Spokane CC
35%28%
37%
<2222-30>30
Spokane Falls CC
25%
17%58%
Fall 2006 enrollment by headcount
Generational Theory
• Silent Gen 1930-45• Boomers 1946-64• Gen X 1965-77• Millennials 1978-95
• “A generation exists mostly in the minds of the people who belong to it.” – Don Tapscott, Growing Up Digital
Generational Army Slogans
• Silent Gen (sacrifice) – Uncle Sam needs you
• Boomers (strivers) – Be all you can be
• Gen X (adventurous) – It’s not a job, it’s an adventure
• Millennials (self-centered) – Army of one
Millennials (Gen Y)• Characteristics
– Trust Parents, Nurtured (Baby on Board!), Lawsuits– Cherish Diversity & Teamwork – Prefer Interactive Learning, Judgmental– Digital Natives
Millennials online
• Multitasking
• 60 sec. per site– Christian Science Monitor 2001
• 80% visit <4 pages
• 64% advertising is dishonest
– Consumer Magazine
• View multiple sites, trust each less
Websites for Millennials
1. Website should be designed for Millennials
2. Recruitment is the 1st webpage purpose
3. Your website is a portal
4. Keys: simplicity and intuition
Homepage devoted to recruitment
• Homepage is valuable
real estate
• Students, faculty, and staff can be trained
• You only get one shot with future students
Our website is a portal
What is a Portal?
• A portal…– … is a website
– … identifies the user
– … directs the user to info specific to them
• If you have a homepage, you have a portal
Observation:• No website will impress a Millennial
If Pepsi can’t impress…
Pepsi.com isn’t in the top 500 websites.
(alexa.com)
Yours won’t be either.
Simplify
Simplify
“What is most important on a college website?”
5 = most important
2007 Noel-Levitz, Inc. • E-Expectations: Following the Link to Two-Year Colleges
