big bazaar distribution

8/3/2019 Big Bazaar Distribution

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Study of Distribution &Study of Distribution &

Logistics on Big BazaarLogistics on Big Bazaar


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Retailing in IndiaRetailing in India

The Indian retail industry accounts forThe Indian retail industry accounts for10% of GDP and 8% of employment.10% of GDP and 8% of employment.

India is being touted as the next big retailIndia is being touted as the next big retaildestination with an average three yeardestination with an average three yearcompounded annual growth rate ofcompounded annual growth rate of46.64%.46.64%.

The Indian economy is poised to take theThe Indian economy is poised to take thethird position in the world in terms ofthird position in the world in terms ofPurchasing Power Parity by the year 2010.Purchasing Power Parity by the year 2010.


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The Indian Retail Market is a Rs.1,200,000The Indian Retail Market is a Rs.1,200,000million market as per the Images Indiamillion market as per the Images India

Retail Report 2007.Retail Report 2007. Organized Retail market is zooming aheadOrganized Retail market is zooming ahead

with an annual growth rate of 30%with an annual growth rate of 30%

The country will have over 300 mallsThe country will have over 300 mallstranslating to over 100 million sq.ft. intranslating to over 100 million sq.ft. inavailable mall space by the end of 2007.available mall space by the end of 2007.


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Recent trendsRecent trends

Retailing in India is witnessingRetailing in India is witnessinga huge revamping exercise asa huge revamping exercise ascan be seen in the graphcan be seen in the graph

India is rated the fifth mostIndia is rated the fifth mostattractive emerging retailattractive emerging retailmarket: a potential goldmine.market: a potential goldmine.

Estimated to be US$ 200Estimated to be US$ 200billion, of which organizedbillion, of which organizedretailing (i.e. modern trade)retailing (i.e. modern trade)makes up 3 percent or US$ 6.4makes up 3 percent or US$ 6.4

billionbillion As per a report by KPMG theAs per a report by KPMG the

annual growth of departmentannual growth of departmentstores is estimated at 24%stores is estimated at 24%


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Mission & VisionMission & Vision

Future Group shall deliver Everything,Future Group shall deliver Everything,everywhere, everytime for every Indianeverywhere, everytime for every IndianConsumer in the most profitable manner.Consumer in the most profitable manner.

We share the vision and belief that ourWe share the vision and belief that ourcustomers and stakeholders shall becustomers and stakeholders shall be

served only by creating and executingserved only by creating and executingfuture scenarios in the consumption spacefuture scenarios in the consumption spaceleading to economic developmentleading to economic development


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Introduction to Big BazaarIntroduction to Big Bazaar

A chain of shopping malls in India currentlyA chain of shopping malls in India currentlywith 31 outlet owned by Kishore Biyaniswith 31 outlet owned by Kishore BiyanisPantaloon Group.Pantaloon Group.

Big bazaar is not just another hypermarket.Big bazaar is not just another hypermarket.

Provides the best products at the best price.Provides the best products at the best price.

Reflect the look and feel of Indian bazaars atReflect the look and feel of Indian bazaars at

their modern outlets .their modern outlets .All over India, Big Bazaar attracts a fewAll over India, Big Bazaar attracts a few

thousand customers on any regular day.thousand customers on any regular day.


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Target AudienceTarget Audience

Big Bazaar targets higher and upper middleBig Bazaar targets higher and upper middleclass customers .class customers .

The large and growing young workingThe large and growing young workingpopulation is a preferred customer segment .population is a preferred customer segment .

Big Bazaar specifically targets workingBig Bazaar specifically targets workingwomen and home makers who are thewomen and home makers who are theprimary decision makers.primary decision makers.


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RetailRetail--mix contd.mix contd.

Store atmosphereStore atmosphere

Customer serviceCustomer serviceAdvertisingAdvertising

PromotionPromotion

Personal sellingPersonal selling


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Internal AttributesInternal Attributes

EnvelopeEnvelope

Internal layoutInternal layout

Methods of displayMethods of display

Visual merchandisingVisual merchandising


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DistributionDistribution

DistributionDistribution is one of the 4 aspects ofis one of the 4 aspects ofmarketing.marketing.

Traditionally, distribution has beenTraditionally, distribution has beenseen as dealing with how to get theseen as dealing with how to get theproduct or service to the customerproduct or service to the customer

Distribution is done by distributor whoDistribution is done by distributor whois is the middleman between theis is the middleman between themanufacturer and retailermanufacturer and retailer


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LogisticsLogistics

Logistics is the art and science of managing andLogistics is the art and science of managing andcontrolling the flow of goods , energy,controlling the flow of goods , energy,information and other resources like products,information and other resources like products,services and people from the source ofservices and people from the source of

production to the marketplace.production to the marketplace. Its Important to have professional logisticalIts Important to have professional logistical

supportsupport The operating responsibility of logistics is theThe operating responsibility of logistics is the

geographical repositioning of raw materials,geographical repositioning of raw materials,work in process and finished inventories wherework in process and finished inventories whererequired at the lowest cost possible.required at the lowest cost possible.


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Supply chain managementSupply chain management


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PromotionPromotion

Low prices on WednesdayLow prices on Wednesday

Concept of Big DayConcept of Big Day

Promotional offersPromotional offers

School Jao Khushi KhushiSchool Jao Khushi Khushi

Khushi Ki BarsaatKhushi Ki Barsaat

Happy Fathers DayHappy Fathers Day


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Thank youThank you

big bazaar distribution

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