big bazaar
DESCRIPTION
this is marketing plan used in big bazaarTRANSCRIPT
04/08/23
Big Team
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What is Retailing
The term “Retailing” refers to any activity that involves a sale to an individual customer.
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
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Size of Indian Retail
Size 2008 2010 Percentage Change
Estimated size of retail in India (in $bn)
353 416 18
Share of organized retail (%) in India 7 12 71
Size of organized retail in India (in Rs)
78,300 Cr 2,30,000 Cr 194
Source: http://www.indiaretailing.com/india-retail-report.asp
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Kuber complex
Varanasi
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About Big Bazaar Hyper mart Chain of development store in India
Out let 104 out letsLocated in India
Parent group Future group
Owner Kishore Biyani (CEO)
Founded 2001
Head quarter Jogeswari , Mumbai
Industry Retail
website www.bigbazar.com
Tag line Is se sasta aur achha kahin nahi.
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Porter’s five force model
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Analysis 5 Forces Analysis
Rivalry among the competitor •Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
Threat of entrants •Domestic conglomerates looking to start retail chains. •International players looking to foray India.
Bargaining power of supplier •The bargaining power of suppliers varies depending upon the target segment.•The unorganized sector has a dominant position.• There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.
Bargaining power of buyers • Consumers are price sensitive..• Availability of more choice.
Threat of substitutes •Unorganized retail
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Customer Segmentation
Big Bazaar targets higher and upper middle class customers.
The large and growing young working population is a preferred customer segment.
Big Bazaar specifically targets working women and home makers who are the primary decision makers.
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Life cycle of Big Bazaar
SALES
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MARKET
GROWTH
Market ShareHigh
LOW
HIGH
Low
Big Bazaar At BCG Matrix
MARKET
GROWTH
HIGH
LOW
MARKET
GROWTH
HIGH
Low
LOW
MARKET
GROWTH
HIGH
High Low
LOW
MARKET
GROWTH
HIGH
Market ShareHigh Low
LOW
MARKET
GROWTH
HIGH
HighMarket Share
High LowMarket Share
High
MARKET
GROWTH
LowMarket Share
High
LOW
MARKET
GROWTH
LowMarket Share
High
HIGH
LOW
MARKET
GROWTH
LowMarket Share
HighMarket Share
High LowMarket Share
High
MARKET
GROWTH
LowMarket Share
High
LOW
MARKET
GROWTH
LowHigh
HIGH
LOW
MARKET
GROWTH
LowHigh
HIGH
LOW
MARKET
GROWTH
LowHigh
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Physical Evidence
People
Place Promotion
Price
Product
Process
7 ‘P’
Marketing Mix
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1.Product Mix
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Product Mix Cont..ELECTRONICS
BAZAAR
• Television sets• Washing Machines• Refrigerator• Personal Care• mBazaar• Microwaves• Small Appliances• Laptops• Computer
Accessories• Kitchen Appliances
FASHION & JEWELLERY
•Footwear Bazaar•Beauty Care•Navara•Star Parivar•Meena Bindre
FURNITURE BAZAAR
•Living Room•Bed Room•Kitchen•Dinning Rooms•Kids Room•Been Bags•Paintings•Decorative Items
CHILD CARE & TOYS
•Kids Wear•Toy Bazaar•Stationary•Child Care
OTHER SERVICES
•Mr. right•Bakery•Loot Mart•Tulsi•Future Money•Future Generally
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2.Pricing
• Value pricing • Promotional pricing
Psychological discounting Special event pricing
• Differentiated Pricing Time pricing
• Bundling
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Psychological pricing
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Time pricing Value Pricing
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Bundling
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3.Place
BIG BAZAR
INDIA
Number of out let- 104;
Located at main city-tier I & tier city-II;
Area-10,000sq ft- 120000 sqft;
High street area of city; &
Approachable destination.
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4.Promotion
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04/08/23 Big Bazaar XIDAS, Jabalpur
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PROMOTION
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5.People
• Well trained staff;
• Appearance;
• Empowered individual;
• Encouraged to think out of box; &
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6.Physical Evidence
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7.Process
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Positioning High
service
low service
Low price High price
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