biff advertising 2014
DESCRIPTION
BIFF Advertising 2014 Rates and SpecsTRANSCRIPT
May 29 - June 1, 2014
biffMa.org
2014 advertising
berkshire international filM festival
the BERKSHIRE INTERNATIONAL FILM FESTIVAL has beCoMe the festival of ChoiCe for filMMakers and filM lovers looking for a UNIQUE, berkshire eXPerienCe and a PlaCe to INDULGE their Passion for filM. the biff, as it is affeCtionately knoWn, is a festival that ConneCts audienCes to CoMPelling doCuMentaries, AWARD-WINNING international releases and PREMIERES, inCredible PARTIES and events, and A TASTE OF HOLLYWOOD Just a short drive froM NEW YORK and BOSTON. the biff brings OVER 100 FILMS yearly and has beCoMe the KICK-OFF TO THE BERKSHIRE CULTURAL SEASON draWing over 4,000 annually. our reel friends filM soCiety Presents filM, filMMakers, events, and DISCUSSIONS in both GREAT BARRINGTON and PITTSFIELD eaCh Month ENGAGING, ENTERTAINING, and CAPTIVATING audienCes YEAR ROUND.
berkshire international filM festival
dear friends,
Opening Night Film, “Twenty Feet From Stardom” featured Darlene Love who brought the sold out house to their feet as she sang a live performance of “Stand By Me” at the Mahaiwe Theater.
Closing Night and Indie hit “Frances Ha,” which was one of the most talked about films released in 2013, featured an intimate and lively onstage conversation with director and writer Noah Baumbach, the star of the film and co-writer Greta Gerwig, and artist Gregory Crewdson as moderator.
Growing every year, tickets sales increased 25% in 2012 and sold out All-Access and Opening Night Film Passes in 2013.
BIFF listed as Yankee New England Magazine’s “Top 20 Events” in Massachusetts.
10,000 programs printed and widely distributed throughout Berkshire County and deep into northern CT and Columbia County, NY.
Half our audiences come from outside Berkshire County and need to eat, drink, sleep and stay.
Invitation to Advertiser Cocktail Party at Castle Street Cafe.
A free pair of tickets to our Closing Night Film.
Sign a contract before January 30th, receive a 10% discount on your ad.
Purchase a half page or full page ad and receive a free business listing on our BIFF website Advertiser page AND be featured in a rotating section on our homepage for 2 years!
Information on costs, sizes, specifications, deadlines and contract are included.
WHAT IS THE BEST WAY TO ExPOSE YOUR BUSINESS TO THE PEOPLE YOU WANT TO REACH MOST? ADVERTISE WITH THE BIFF!
As we approach our 9th year taking place May 29 - June 1, 2014 and our 10th anniversary in 2015, we continue to bring an engaging, inspiring and fun weekend to the Berkshires benefiting the community and businesses alike. We want to offer you the opportunity to advertise with us now and for the BIFF 10th Anniversary special commemorative program to take advantage of special offers and incentives...don’t miss out on this chance to to attract more BIFF patrons to your business!
This past year, BIFF celebrated its 8th season with a line-up of over 75 films representing 18 countries in 4 days and proudly sold out not only 3 evenings at the Mahaiwe Theater with 3 spectacular films but also had sold out screenings at the Triplex and the Beacon. It is the BIFF’s goal to connect audiences to compelling documentaries, award-winning international releases and premieres, offer memorable parties and events, and kick off the Berkshire cultural season during a traditionally a quiet weekend.
Not only does the BIFF attract audiences from all over the county, but also the country. We have built an audience of nearly 4,000 people that flock to Great Barrington and Pittsfield during the BIFF weekend. Experiencing and being exposed to all that the Berkshires has to offer, our audience returns again and again. Advertising with the BIFF is a great way to reach these visitors inexpensively in comparison to other advertising outlets. The BIFF program becomes a reference book to great films throughout the year and guide to the best of what Berkshire County can offer throughout the year.
Please return your contract as soon as possible to ensure good placement. If you have any questions about the program, please feel free to contact me at 413.528.8030 or email [email protected]. Thank you for supporting the Berkshire International Film Festival, I look forward to working with you.
Kind regards,
Lauren Ferin Executive Assistant
biff 2013 highlights
benefits
benefits to advertising
RECEIVE A FREE PAIR OF TICKETS TO THE CLOSING
NIGHT FILM, JUNE 1ST, 2014
SIGN A CONTRACT BEFORE JANUARY 30TH, 2014 AND
RECEIVE 10% DISCOUNT
PURCHASE A HALF PAGE OR FULL PAGE
AD AND RECEIVE A FREE BUSINESS LISTING ON OUR
BIFF WEBSITE ADVERTISER PAGE AND BE FEATURED
IN A ROTATING SECTION ON OUR
HOMEPAGE FOR 2 YEARS!
INVITATION TO ADVERTISER
COCKTAIL PARTY AT CASTLE
STREET CAFE
10,000 PROGRAMS IN 2013 PRINTED COMPARED TO 2,000 IN 2006
76 PROGRAM PAGES IN 2013 COMPARED TO
46 IN 2006
25% INCREASE IN TICKET
SALES IN 2012
SOLD OUT ALL-ACCESS
MOVIE PASSES AND OPENING NIGHT PASSES
IN 2013
BIFF LISTED AS A YANKEE
NEW ENGLAND MAGAzINE’S
“TOP 20 EVENTS” IN MASSACHUSETTS
ATTRACTING AN AUDIENCE
OF NEARLY 4,000 PEOPLE, HALF RESIDING
OUTSIDE BERKSHIRE
COUNTY
INExPENSIVE TO ADVERTISE IN COMPARISON
TO OTHER ADVERTISING
OUTLETS
THE BIFF PROGRAM USED AS A REFERENCE BOOK TO GREAT
FILMS AND GUIDE TO THE BEST
OF BERKSHIRE COUNTY OFFERS
THROUGHOUT THE YEAR
ad rates & sPeCs
berkshire international filM festival
All ads MUST be submitted in digital form (pdf files are preferred) or as camera-ready art. In the interest of accuracy, we strongly urge advertisers to submit a professionally prepared file. We will accept camera-ready art in the form of a high-resolution laser print or stat for those ads which do not contain photos (text and/or line art ONLY).
File name: Please name your file with the name of the ADVERTISER.
On CD: Macintosh format ONLY, created in Adobe InDesign, Adobe Illustrator, Adobe Photoshop (tif or pdf format), Adobe Acrobat (pdf format) or Quark XPress. All font and picture files must be included on disc. Proof must accompany disc.
Color ads: All color ads must be submitted in digital form accompanied by a 300 dpi matchprint for proofing. We will not accept film.
PDF files: Specify “Press” setting.
All ads are 4 color.
Submit artwork to [email protected] by March 17, 2014
1/4 Page 3.5” x 4.75”
1/2 Page vert.
3.5” x 9.75”
1/2 Page horiz.
7.25” x 4.75”
full Page
and Coverspage size 8.5"x11" (.125" bleed on all sides) with bleed 8.75"x11.25"
ad sizesinside front Cover $1,200
inside baCk Cover $1,200
baCk Cover $1,300
full Page $975
1/2 Page vert. $625
1/2 Page horiz. $625
1/4 Page $395
ad rates
berkshire international filM festival
subMit your ad
BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30
ad ContraCt
✃
advertiser infoBusiness Name (please print)
Contact name
Address
City
State Zip
Telephone
Fax
PleaSe Sign and Mail contract to reServe your ad SPace today!Berkshire International Film Festival, PO Box 237, Great Barrington, MA 01230
or Fax with cover Sheet to: 413-528-8031 attn: Lauren
Camera ready art enClosed
art to Come
repeat ad
AD COST $________
seleCt PayMent Method AMEX Visa MC
CrEDiT CArD #
exp. date
Signature
Enclosed Check Payable to BiFFMA for $_____________
Please bill me
inside front Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”
$1,200
inside baCk Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”
$1,200
baCk Cover page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”
$1,300
full Page page size 8.5”x11” (.125” bleed on all sides) with bleed 8.75”x11.25”
$975
1/2 Page vert. 3.5” x 9.75”
$625
1/2 Page horiz. 7.25” x 4.75”
$625
1/4 Page 3.5” x 4.75”
$385
ad size
SPace and MaterialS cloSing: March 17, 2014
BIFF advertisers receive an additional 10% discount off their ad if a contract is signed before January 30
✃
PO Box 237, Great Barrington, MA 01230 | 413.528.8030 | biffma.org
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