bifb'13 fringe exhibitor manual

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FRINGE EXHIBITION PROGRAM MANUAL

BALLARAT INTERNATIONAL FOTO BIENNALE INC A0045714L ABN70496228247 PO Box 41 Ballarat Vic 3353 AUSTRALIA Tel +61 3 5331 4833 Email [email protected] www.ballaratfoto.org

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CONTENTS

Page Introduction by the Festival Director 2

How to participate in the Fringe Program 3

Fee schedule 3

Refunds policy 4

Benefits of registration 4

How to secure a venue 4 -‐ 5

How to register your show 6

The Fringe Preview 6 -‐ 7

How to present & install your exhibition 7 -‐ 8

Tips on media, marketing and social networking 8

Pricing your work for sales 9

Artist statement and didactic panels 9

Festival launch & publications 9

Artist ID badges 10

Registration checklist 10

Timelines 10

ABOUT THIS MANUAL There is quite a bit of information that we require from participants in the BIFB'13 Fringe Exhibition Program to make

the whole event run as smoothly and efficiently as we possibly can. The BIFB team is small, mainly volunteer, and not

particularly well resourced group, and the festival is a mammoth logistical task. We have tweaked the process over

the course of four festivals, and after each one we review and refine procedures. All the information contained herein

is necessary, so It is important that you read this manual thoroughly to make the fringe registration process as

painless as possible. And if all else fails, you can speak to a real person here in the office on [03]5331 4833 to help you

with your registration, but be aware, that as deadlines get close we can get a bit terse. So be warned!!

We work hard to make the process as efficient and painless as we possibly can, and we try hard not to make any

mistakes or omissions, but hey, we are only human, so please read the contents of this manual with E & OE in mind!

© 2012 Ballarat International Foto Biennale Inc

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BIFB INFORMATION KIT FOR FRINGE EXHIBITORS Register for The Ballarat International Foto Biennale 2013 and join us in celebrating Australia’s largest biennial photography event. Through an exciting range of exhibitions, public installations, lectures, projections, workshops and affiliate programs BIFB’13 will present a fantastic line up of around 200 photographic events staged over the month long festival. We invite you to register your photography exhibition on any subject for the BIFB’13 Fringe Program.

Contained within this kit is information that will help make your Fringe Program show run as smoothly as possible during BIFB ‘13. Please read the information carefully and keep a copy of this kit for future reference. If you have any queries about information contained within this kit please contact the Fringe Coordinator on [03] 5331 4833 or email [email protected].

You will find within this kit a checklist for all required paperwork, fees and information that we require from you when your register your exhibition. We need you to action these requests by the prescribed deadlines, and to pay heed to the specifications for file size, formats and naming protocols we provide. Detailed specifications on image labelling protocols are also enclosed, as well as suggestions about mounting, framing and hanging your exhibition.

We would like to make a few initial points regarding your BIFB’13 Fringe Exhibition Program:

• Fringe Program shows, unless in a venue controlled by BIFB, hang by agreement between artist and venue – not artist and BIFB Inc. BIFB is only the facilitator between artist and venue. Participation in the festival program is by payment of a registration fee to the BIFB which covers the cost of your listing in the program, venue signage and promotion via our publicity and marketing campaigns

• Insurance of works against theft or damage, if you feel the need, is your responsibility • Terms of sales of works, commissions, payments, schedules, etc., are subject to agreement

between artist and venue – not artist and BIFB [except for Fringe Preview sales] • All shows are to be hung prior to the opening of the festival on Saturday 17th August 2013 and

are to remain hanging at least until the close of BIFB’13 on Sunday 15th September 2013, or at the last advertised closing date of your venue closest to Sunday September 15th 2013

• Opening hours of your show and its supervision are subject to an agreement between artist and venue, not artist and BIFB

• Making, framing and presentation of your show is entirely your responsibility • Installation and de-‐installation of your show is your responsibility, and must conform to the

above dates • Transport of your show to and from the venue is your responsibility • General publicity and marketing, merchandise, official functions, signage, publications, overall

funding and staging of the Core Program is the responsibility of BIFB Inc We congratulate you for being a part of the biggest photographic event in Australia and hope your BIFB’13 experience is an exciting one. Your participation in the Fringe Program of BIFB’13 will help us to raise the profile of photography and photographic art in Australia and in the eyes of the world.

We look forward to seeing your show on the walls at BIFB ‘13.

Kindest regards Jeff Moorfoot Festival Director on behalf of BIFB Inc.

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HOW TO PARTICIPATE IN THE BIFB'13 FRINGE PROGRAM The BIFB’13 Fringe Program will run at multiple venues throughout *Ballarat. Participants in the Fringe Program organize their own exhibition material and their own venue. Exhibitions must commence on or prior to August 17th 2013 and conclude on or beyond September 15th 2013 – the Festival dates – that is, no late starts, and no early exits from the Fringe Program. [we are happy for shows to extend their run post BIFB'13]

BIFB’13 Fringe Program shows can be by solo artists, collaborations or groups. Registration fee is per show, irrespective of how many artists are paricipating in the show. Registration entitles the show to a single program listing and a single publicity image only in our various media. We accept traditional exhibition venues such as commercial galleries as well as non-‐traditional exhibition spaces such as community centres, studios, church halls, industrial spaces, cafés, shops and restaurants. We also encourage Fringe artists to consider works in public spaces. Public space exhibitions will need to be ratified by the City of Ballarat. If you have an idea for such a show, call the office to discuss. Participants cannot register a show without first securing a venue. Please see page 4 for advice on securing a venue for your show.

For a venue to participate at BIFB'13 they must be registered with the BIFB. If you are negotiating with a space that is not already registered, they will have to complete this process before your show can be accepted as part of the program.

*Please note, All BIFB'13 shows will need to be situated in one of the BIFB'13 circuits:

Ballarat CBD circuit Lake circuit Sovereign Hill circuit Bridge Mall circuit Skipton Street circuit

There will be no shows at Creswick or Buninyong at BIFB'13

Once you have confirmed a venue to exhibit your work in, you register for BIFB’13 by completing the required paperwork and sending it along with your image files and remittance details or cheque to the BIFB office

If you have any queries or are having problems accessing the registration materials online, call the office on [03]5331 4833 for assistance Fringe Program registration closes Friday May 3rd 2013 or earlier if all venues are allocated.

BIFB'13 REGISTRATION FEES Fringe registration $250 BIFB financial member fringe registration $225 Participation registration fee is payable by either cheque, credit card or direct debit.

We are happy to offer a reduced Fringe Program registration fee for organizations with proof of registered non-‐profit status. Contact the BIFB office for information and verification of your status before submitting your registration.

Your registration fee covers the cost of your listing in the official program, your listing on the BIFB website, your didactic panel and venue sandwich board and the printing and framing of your Fringe Preview image

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REFUND POLICY Shows cancelled up until the close of registrations on May 3rd 2013 are entitled to a full refund less $50 administration charge. Shows cancelled after the close of entry up until the submission of program materials deadline on June 3rd 2013 will only be entitled to a refund less $50 administration fee if a replacement show can be found for their venue. Shows cancelled after June 3rd 2013 are not entitled to a refund. If a venue closes, or goes out of business between your registration and the festival we will make all endeavours to find an alternate venue. If a suitable space can't be found your registration fee will be refunded in full.

BENEFITS OF REGISTRATION • Listing in official BIFB’13 printed program [artist name, exhibition title, 100 word artist statement,

venue address and open hours, one print quality image cropped square] • Listing in printed broadsheet [artist name, exhibition title, venue address and open hours] • Listing on BIFB website [artist name, exhibition title, 100 word artist statement, venue address

and open hours, artist website, web quality image cropped square] • Downloadable press quality photograph on the BIFB website • BIFB promotional signage, including an a-‐frame sandwich board, delivered to your venue by

BIFB, and an A4 standard didactic panel with your show title and artist name [which must be included as an integral part of your show – this is not a street promotional sign, and must not be used as a poster in your venue window]

• Participation in the Fringe Preview show at the Mining Exchange • 10% off framing from Creative Framing [Ballarat] and 15% discount on printing, mounting and

framing from Gallery on Sturt [Ballarat] • 10% off printing promotional DLs / postcards from Baxter & Stubbs [Ballarat] • All Fringe Program shows are in the running for the Blurb prize for one of three $300 vouchers.

Judging will be done by an independent qualified panel who will recommend a shortlist of twelve shows that will be visited by a team of three judges from the BIFB'13 Core Program who will select the three winners.

• An allocation of ten gold coin programs per show plus unlimited broadsheet programs. • BIFB'13 lanyard and personalised Fringe swing tag

BIFB'13 VENUES BIFB'13 venues are gathered together in the following geographical areas: CBD Circuit, Lake Circuit, Sovereign Hill Circuit, Bridge Mall Circuit and Skipton Street Circuit, and will be promoted as such during the festival to make navigation around the festival more manageable for our audience. All BIFB'13 registered venues are listed on the website www.ballaratfoto.org/fringe/ Listed information includes venue type, approx linear metres wall space, opening hours, contact details and images. It is recommended that you make a list of spaces you think might be suitable for your show, contact the person/s concerned and make an appointment to show your work and check out the space/s. If both you and a venue are mutually happy, you need to fill out an artist/venue agreement stating terms and conditions between yourself and the venue for use of the space. HOW TO SECURE A VENUE

1. Prepare information on your proposed BIFB’13 Fringe Program exhibition. At minimum, venues are interested in seeing images that will be in your show, or examples of the style of your images if your show is still at the concept stage. An artist statement about your body of work should also be included. See page 9 re sample artist statements.

Alternatively, you may wish to create a series of work which is inspired by the venue itself. For example, portraits of a hairdresser’s clients, photographs of old farm machinery if your show is to be in a farm supplies store, images of the customers in a Ballarat pub, etc. Many businesses would be flattered to be included in the creative process so don’t be afraid to approach them with a concept that includes them in some way.

2. Work through the list of available fringe venues on our website. Identify a venue that you think might be suitable for your show. Think outside the square when selecting a venue. Although we provide a list of venues willing to host a Fringe Program show, you don’t

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necessarily have to select a venue from this list. There are countless spaces throughout Ballarat which may be the perfect place to display your work. Some suggestions are:

• Empty warehouse or shop • Community hall / Church hall • Hairdressing salon • Florist • Bus stop • The possibilites are endless!

Just remember that you will need to arrange to have somebody sitting in the space if you choose to hold your show in an empty space such as a warehouse or community hall. BIFB are not able to provide gallery sitters for Fringe Program shows. You will also need to arrange public liability insurance if your show is being held in a space which is not a functioning business and is therefore not covered by insurance such as a warehouse. Artists can take out public liability insurance through Regional Arts Victoria. See their website for more information – www.rav.net.au. While you are welcome to source your own BIFB’13 Fringe venue, your registration will not be finalised until the venue has completed a BIFB Venue Agreement. Please contact the BIFB office on [03] 5331 4833 to arrange for a Venue Kit to be sent to your venue of choice.

3. Arrange a meeting with the contact person for your chosen venue to show them your proposal and negotiate use of the space.

4. Be flexible. Many businesses that participate in the Fringe Program provide their wall space free of charge so it is important that you do your best to be flexible when negotiating the terms of usage of their venue. While we prefer it if you select a venue that is open on weekends, it is not essential. We do not expect businesses to commit to extending their opening hours during the Biennale. Also remember that a venue owner has the right to turn down your work if they don’t think it’s an appropriate match for their business.

5. Complete an agreement between yourself and your venue which stipulates the terms of usage for your show. Remember to discuss the terms of sale of your artworks and related merchandise such as books or postcards. Also discuss opening hours, who will be manning the space, insurance [if necessary], etc. The terms that you will need to agree on with the contact person for your chosen venue are contained in Fringe artist / venue agreement.

6. Make a copy of the agreement for your own files. 7. Don’t put a hold on multiple venues. If you have shown work to a few venues

that have expressed an interest in hanging your show, make up your mind quickly and advise other venues you have made a tentative agreement with promptly so that they are not knocking back other artists who may want to participate in the Fringe. Any artist indulging in discourteous conduct who is brought to our attention will be blacklisted from participating in future festivals.

8. All venues participating in the BIFB are required to have undergone a risk assessment review and signed an agreement with the BIFB to be included as a possible exhibition venue, and have their own public liability insurance cover.

9. Use of space for a Fringe program exhibition is an agreement between the venue and the artist -‐ not between the BIFB and the artist. We request that you use our standard BIFB agreement but some venues, such as commercial galleries, may have a variance to this. Ensure that their agrement contains the same information as ours, or complete both theirs and ours and send copies of both to us when registering your show.

10. Your participation in BIFB'13 is not confirmed until your registration fee has been paid. Please see the fee schedule on page 3 of this manual.

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HOW TO REGISTER YOUR SHOW 1. Download the Fringe Manual at www.ballaratfoto.org/fringe plus the appendix forms I,ii,iii & iv

Complete each of the appendix forms and make a copy of each for your records. The following information is required:

• Your exhibiting name – As simple as this sounds, make sure you give us your preferred exhibiting name. Eg. Jeffrey Thompson rather than Jeff Thompson.

• The title of your exhibition. [keep it short and sweet – don't write an essay!] • Artist statement. Text exceeding 100 words will be edited by BIFB without any recourse

to the artist. Please see page 9 of this manual regarding sample artist statements. • Iconic image from your show. Please provide this to us as a digital file. The image must

be cropped square [regardless of original format of image] 600 pixels x 600 pixels at 300 dpi. Save the file as a level 10 jpeg RGB1998. Use the protocol: SURNAME_initial.jpg to name your file. Please convert grayscale images to RGB. You can burn this to CD and send it in with your registration paperwork. Images which are not cropped square will be edited by BIFB without any recourse to the artist.

• You may also supply up to four sponsor logos as digital files. Use the protocol: SURNAME_initial_sp1.jpg to name your files. These will appear as part of your show listing in the printed program, on your didactic panel and on our website. [Your sponsors will be listed as supporters of your show only, and not as sponsors of the festival].

• Your website address. This can include your own website, or that of the venue in which you are exhibiting your work.

• That you have the required permissions to exhibit and have your images possibly published in festival promotions.

• That you assign the rights for use of your images and support materials to the BIFB for the purposes of publicity and promotion.

• That you indemnify the BIFB and it's stakeholders against any claims that may be made by your participation in the festival.

2. Include your Fringe Program registration fee payment. You may pay your registration fee by

cash, cheque, credit card or direct debit. Please see page 3 for registration fees and payment details.

3. Tick everything off the checklist on page 10 Once everything is ticked off, your application is complete and can be submitted!

4. Post, email or hand deliver the completed paperwork to the BIFB office. The address can be found on the front cover of this manual. Call the office first on [03] 5331 4833 if you are hand delivering to make sure that someone is at the office. Incomplete paperwork will not be accepted.

5. Once your registration has been ratified you will be issued with a BIFB’13 Fringe registration number and receipt of payment. Your show is then confirmed as part of the BIFB’13 Fringe Program!

THE FRINGE PREVIEW SHOW AT THE MINING EXCHANGE The Fringe Preview replaces the Dutch Auction event we ran at BIFB'11. The logistics of the Dutch Auction proved to be problematic, but we believe it was invaluable in flagging to our audience the variety of works on show in the Fringe and an encouragement to expand their viewing experience beyond the major festival venues. Your involvement in the Fringe Preview means that you will be able to promote your show to a huge audience. The Preview will be displayed in the Mining Exchange [the central hub for BIFB’13], which saw 21,753 people walk through its doors during BIFB’11. Participation in the Fringe Preview is compulsory for all BIFB'13 Fringe shows. We require a digital file of an iconic image from your show suitable to be printed as an A4 portrait oriented image. BIFB will print and frame your image. Adjust your file to 3000 pixels on the longest side and use the file naming protocol: SURNAME [or] GROUP_fp.jpg

• All works will be offered for sale at a standard price of $100 [unframed] • Proceeds from any sales will be split 50/50 with the BIFB • Proceeds from any sales will be distributed to the artist within 60 days from festival close

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In conjunction with the Preview we will make available holders for DL or postcard sized promotional flyers for each show. We are able to restock these throughout the festival. Please see below for more information about creating your DL flyers or postcards:

• Download a basic template from the Fringe Resources section of our website for easy creation of DLs or postcards – www.ballaratfoto.org/fringe

• Alternatively you can design your own. • We recommend that you print either DL flyers or postcards. Anything larger than these sizes will

not fit properly in the DL holder. • Please print the flyers on stiff card [at least 200gsm], otherwise they flop over and people are

less likely to notice them. • Roughly 500 flyers should be sufficient, but it is entirely up to you – make sure you keep some to

distribute yourself to galleries, cafes, family and friends. • Your flyer could contain most, if not all of the following information – Your name, title of show,

iconic image, venue, venue opening hours, logo of venue [if desired], sponsor logos. It is also compulsary that your flyer features the BIFB logo which can be downloaded from the Fringe Resources section of our website.

• Consider negotiating an enticement with your venue that can be included on your promo – such as 'present this promo at ...your venue… and get a …% discount off .......'

• It is likely that the printer will provide your flyers in a box. Please keep them in this box and write the following details on the long and short ends of the box clearly in texta – Your Fringe registration number, your name & the title of your show.

• You can drop these off to the BIFB Info Centre when you come and pick up your artist lanyard, programs, etc.

HOW TO PRESENT & INSTALL YOUR EXHIBITION There are many elements involved in the successful hanging of an exhibition. If you are inexperienced at installing an exhibition, the best advice we can give you is to go and see as many exhibitions as possible before installing your show at BIFB’13. Take note of hanging systems, labels, framing, lighting, and every element of an exhibition. Don’t just check out photography shows – you may also glean knowledge from sculpture, painting, drawing or new media exhibitions. See below for some hints and tips on the various aspects of putting together a Fringe Program show. Framing your work

• Does your work need to be framed or could it be presented in another way? Could it be pinned to the wall? Projected onto the ceiling? Hung on wire with bulldog clips? Made into a sculpture? Just make sure that you discuss your hanging options with the venue owner before putting any holes in their walls.

• Framing your work does not need to be expensive in order to look professional. Stores such as Target and Kmart have simple, affordable options for framing.

• You could consider searching op-‐shops or markets for second-‐hand frames if your work would suit an eclectic look.

Deciding how to exhibit your work

• Once a venue has agreed to host your show, measure the space where your works will be exhibited and draw a floor plan of the space, roughly to scale, including objects such as doorways, windows, fire hydrant, tables, etc. You can then use this floor plan to determine how many works you are able to install in the space. If you are feeling particularly enthusiastic you could construct a scale model and print your works to scale in order to determine where to hang them.

• Remember to give your work plenty of ‘breathing’ space. Don’t hang your works too closely together or it will overwhelm your audience.

• Most shows will have one or two ‘hero’ pieces. These are strong or iconic works which introduce the audience to your work. Select a prominent wall or location for your strongest works and they will give your show that all-‐important ‘wow factor’ when the audience enters your exhibition.

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• Your works should be installed so that the centre point of the work is at eye level. • If you are arranging a group show, you may want to consider getting your works framed together

so that there is consistency in the exhibition. Venue signage

• Each venue participating in the Fringe Program will be supplied with an external 'A' frame sandwich board which will be delivered to each venue by BIFB in the week leading up to the opening of BIFB’13. We ask all BIFB’13 venues to display their ‘A’ frame sandwich boards whenever the venue is open to visitors, and locate any posters and signage in the most prominent and highly visible position to attract the maximum number of visitors to your show. We arrange for a blanket permit through the City of Ballarat for use of this signage for the duration of the festival. BIFB will collect each 'A' frame in the week following the close of BIFB’13. It is vitally important to the traffic your show attracts that these 'A' frames are displayed prominently. Over 70% of our audience is non local to Ballarat, and the high visibility of the BIFB 'A' frames have proven to be the easiest way for visitors to the festival to navigate their way around the shows rather than have to consult maps and search for street signs.

• We will supply each Fringe Program show with an A4 didactic exhibition panel. This will feature the name of the artist, title of show and any show sponsor logos. The didactic panel will be foamcore-‐mounted and should be displayed prominently within your venue integral to your exhibition, but not in your venue window as a poster or way finding device.

• If you are exhibiting in a venue which you believe will be difficult for visitors to find, please alert us to this fact when you register your show. That way, we can provide you with extra signage and arrows to point people in the right direction.

Labels

• Download the label template from our website for easy creation of exhibition labels – www.ballaratfoto.org/fringe-‐resources/

• Ideally, labels should be mounted on foamcore or stiff cardboard and attached to the wall with blutac.

• Descriptive labels should be positioned at the left-‐hand corner and approximately 10cms below each work, or below the shadow line if venue lighting causes your frames to cast a strong shadow.

• Alternatively, if the works in your show are different sizes labels should be placed to the left of individual works at a consistent height.

• Ultimately, you can position your labels however you like but please ensure they are displayed in a consistent manner to ensure that your show looks professional.

TIPS ON MEDIA, MARKETING & SOCIAL NETWORKING Promoting your show The BIFB focusses the majority of its promotional effort on the Core Program which brings the majority of our audience to Ballarat for the biennale. If your work is a standout, our publicist will include your show in our primary publicity campaign, otherwise, the amount of promotion by you, the artist, will have a direct bearing on the amount of traffic through your show. Feed off the broader BIFB promotional effort by mentioning your participation, and posting the BIFB'13 logo on your website, blog, facebook page and twitter feed. Use the strongest image from your show as your promo image on the BIFB website and as your print in the Fringe Preview at the Mining Exchange. Remember there are limitations on size and aspect ratios for both of these purposes, so if you are presenting a 'detail' image for these purposes, make sure that it your detail has 'impact'. Continue this through your promo DL or postcard. Use your facebook page to promote your show or comment about other shows or events you have seen during the festival that may have inspired or excited you. Look to post a couple of times a week from the build up to the festival until BIFB'13 close. Use images, the BIFB logo, and don't forget to acknowledge your venue if appropriate, and don't forget to include your venue opening hours. The whole purpose is to drive the audience to your show, and if someone makes the trip to Ballarat and your venue is closed, chances are you will be off their Xmas card list. If you have your own website, or blog, tell the world about your show, and once again, use the BIFB logo. Tweet, pin, or use any of the many and varied methods of communication at your disposal.

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PRICING YOUR WORK FOR SALE Don't pre-‐empt things by planning to retire on the proceeds of your print sales from the BIFB'13 Fringe. If you sell works from your show, count that as a bonus, and not the most important reason for participating. Be realistic! Just because Bill Henson sells his work for thousands of dollars, and you're at least half as good a photographer, doesn't mean [even if you are half as good] that you can price your works at $4000 a print and expect them to walk out the door. Established artists know the value of their work, and will price it accordingly. But if you are a newbie, consider the following: Have you established a reputation? If you haven't there is no premium to be had by pricing your name. Do you have a sales record? Selling prints to your friends and family rarely gives a true indication of how highly the market values your work. Is your work editioned? Consider why anyone would pay a premium for work that may be reproduced a thousand times, or what exclusive value a buyer would gain by purchasing a work that is from an edition of 100. If your work is from an edition of any more than ten prints, it is unlikely that a potential buyer would factor in print numbers as a consideration of purchase. How is your work produced and presented? Is your work made with archival materials, professionally matted and framed? Or are you showing the cheapest prints you can get, pinned or blu tacked to the wall. Have you researched the market? Visit a few photographic exhibitions and see what other photographic artists are charging for their work. Take most notice of works that have a red dot – they are the works that someone has bought. Is your work saleable? Perhaps your work is really personal, or your subject matter really challenging, or nondescript or derivative that it may be a challenge to find a buyer at any price. Eaking out a living from art photography is a tough ask at the best of times. Try to be objective when you set a sale price, and don't forget to consider sales commission for your venue and GST where appropriate.

OFFICIAL PROGRAM ARTIST STATEMENT & DIDACTIC PANELS Check out the archived BIFB'11 program at the website www.ballaratfoto.org/media to get an idea of what to write for your show listing in the BIFB'13 official program and for your didactic panel. Click on http://www.ballaratfoto.org/bifb11/cbdfringe1.html for examples of how your listing might look on the website. Remember to write in the third person [as if someone else was writing about your show] and observe the strict word limits. Any more than 100 words and we will edit down to fit the space. We will try to maintain context, but don't guarantee it. Best thing is for you to write what you need to say using no more than 100 words. [Artist name and show title is not included in 100 word count] In a perfect world we would circulate proofs to all participants in the festival before going to print with the official program. But experience has shown us that the editorial process involved with so many individual artists, a small editorial and design crew, that this is not an option. We could double the registration fee and pay extra staff to take on the task of compiling the program , but we expect that wouldn't sit too well with our artists. So the easiest thing is for you to make sure that all the information you submit fits the specifications, word limits and is grammatically correct, spell checked and punctuation is correct. FESTIVAL LAUNCH The official launch of the festival is at the Mining Exchange on Saturday August 17th at 6.00pm. You are welcome to have your own launch or official opening at any time during the festival. There will not be sufficient space to advertise these events in the printed program, but we will list them on your entry on the website. We hope to have all the fringe exhibition listings posted on the website by mid July. FESTIVAL PUBLICATIONS There will be a free broadsheet program, size A2, which will fold down to DL size for general distribution Australia wide. This will list every festival event, including exhibition title, artist name, venue name and address and open hours only, plus maps showing location of all venues. We hope to have this printed and ready for distribution no later than mid July. Stocks of the broadsheet program will be distributed

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to all participating venues, accommodation and tourist outlets in Ballarat, regional Victoria, metro Melbourne and interstate. The main program, with all of the above info, plus your 100 word description and iconic image and sponsor logos, will be available bump in week. The program will be sold for a gold coin donation, so will only be available from the Mining Exchange info centre and a few other selected outlets. As a fringe artist you will be allocated 10 copies of this program for your own personal use or distribution. ARTIST BADGES Each registered artist will be supplied with a name badge and lanyard which will get you free access into venues that charge admission to see the BIFB shows, as well as allow VIP entry to the Official launch in the Mining Exchange and other festival events. Your badge and lanyard will be distributed to your venue along with your sandwich board and didactic panel during bump in week. FRINGE REGISTRATION CHECKLIST [download these appendix documents from the website] Your registration needs to comprise the following: Appendix i BIFB Fringe agreement [copy and keep one for your records] Appendix ii Artist/Venue agreement [copy and keep one for your records] Appendix iii Copy material for BIFB'13 official Program and website Appendix iv Fringe registration payment [copy and keep one for your records] Image files [burned to CD, marked with your surname, email address and 'phone no] 600 pixels x 600 pixels for program and website image for Fringe Preview 3000 pixels on the longest side

FRINGE TIMELINES Call for entry opens Monday November 19th 2012 Registrations close Friday May 3rd 2013 [or when all venues have shows -‐ To make sure you are part of the BIFB'13 Fringe, register as soon as you have come to an agreement with your venue] Program materials deadline Monday June 3rd 2013 Fringe Preview file deadline Monday June 3rd 2013 Promotional DL delivery deadline Friday July 26th 2013 Fringe shows bump in Week commencing Monday August 13th 3013 Festival opens Saturday August 17th 2013 Festival ends Sunday September 15th 2013 Fringe show bump out Sunday September 15th 2013 [after the advertised closing time for your show, or after the last advertised closing time if your venue is not open weekends] We prefer BIFB'13 shows to not open early [prior to Saturday August 17th] but are happy for shows to continue their run post closing date for the festival [Sunday September 15th] And the final word? We hope we haven't forgotten anything, but if we have, or there is anything you don't understand, give us a call here in the office [03]5331 4833 and we will endeavour to talk you through it.

bifb'13 fringe exhibitor manual

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