Bienvenidos – Bienvenues – Welcome!

“When I give food to the poor, they call me a saint. When I ask why the poor have no

food, they call me a communist.” Dom Hélder Câmara

Introduction of participantsIntroduction des participants

Introducción de los participantes

Pauvreté pour moi c’est…….

Poverty for me is ……

Pobreza para mi es …….

And three more sentences about me….Y tres frases mas sobre mi….Et trois phrases sur moi-meme..

Pueblo globalVillage globalGlobal village

If we would be representative of the World Population…

2.5 people would be illiterate (more than half of them women)3.5 people would be hungry3 would live in slums5 people would live in extreme poverty, under $ 1.25/day4 people would not have access to safe fresh water5 people would not have access to electricity13 people would live in cities

But….• Some of our participants countries are in the top ranks of the

– Happy Planet IndexNr. 1 Costa RicaNr. 9 BrazilNr. 14 Philippines

– Human Development Index Nr. 4United States Nr. 9 Germany

– Ecological footprint Nr. 5 Malawi

The campaign….

• is process, learning, building on our capital, integration, mobilisation and impact

• according to the Strategic Framework wants – Caritas as a leading protagonist promoting a world

without poverty delivering justice for the poor– Caritas with increased capacities for analysis and

advocacy for the poor– People, particularly women, to be working for the

common good achieving changes

Let’s built our dream…Construyamos nuestro sueno…

Construisons notre rêve….

Foundation

COMMUNICATIONS

THEOLOGY

POLICY

ADVOCACY

CAMPAIGNING

Eradicate poverty

Something for everyone…

Poverty

Focus

Impact on….

A face….

Scenario 1

Scenario 2

Education

Scenario 3

Access to agricultural

assets

Scenario 4

Where do we want to be at the end of this meeting?

• Have a common understanding, sense of direction for the campaign– Have a red thread– Have an idea about the focus– Working structures– Ideas for other people to be involved– Your committment

• Aproval by the ExCo in November 2012

Red thread

• Decent work for all• Investment in women pays off• Civilisation of love – enabling equal

participation for all

Target audience

MESSAGE

Working structures

• Overall responsibility: SG of CI• Core campaign team in CI secretariat• Working group(s) on the campaign• Sounding board and guiding group within CI

(advocacy committee, Executive coucil)• External Expert Advisory Panel: 3-4 external

“godfathers or godmothers”

Milestones• By December 2012 the foundations should be ready:

– Direction– Focus– Message– Background– Meeting to consolidate in early 2013

• By June 2013 the campaign material should be ready for going public (communications)

• By October 2013 the campaign should be launched (World day against extreme poverty or?)

• By September 2014 impact evaluation• GA 2015 report back and re-emphasize message

We count on you!

• You, with your expertise are– Multipliers– Ambassadors– Resource persons

WG’s step 1

• What are the common challenges in combating poverty on which we could build a campaign?

• How could this be translated into a focussed campaign?

Grupo de trabajo - 1

• Cuales son los desafíos comunes para combatir la pobreza sobre los cuales podríamos armar una campana?

• Como podrían ser traducidos en una campaña concreta?

Groupe de travail - 1

• Quelles sont les défis communs pour combattre la pauvreté sur lesquelles on pourrait construire une campagne?

• Comment est-ce que on pourrait les traduire en une campagne avec une priorité concrète?

WG step 2• Decide on your favourite focus• What would be your key message?• How could you decline the message in submessages?• Who would be the main target audience?• How would you measure success?• What would you need to develop this further in terms of

– Research/Knowledge– Working structures– Mobilisation of Caritas members– Ambassadors– Other Resources

Groupe de travail étape 2• Décider de votre focus préféré• Quel serait votre message clef ?• Comme pourriez-vous diviser ce message en sous-messages ?• Qui serait votre audience cible principale?• Comment pourriez-vous mesurer les succès ?• De quoi auriez-vous besoin pour aller de l’avant en ce qui à trait à :

– Recherches/connaissances– Structures de travail– Mobilisation des membres de Caritas– Ambassadeurs– Autres ressources

Grupo de trabajo etapa 2• Decidir su enfoque principal• Cual seria el mensaje clave• Como podrian dividir a ese mensage en sub-mensages?• Cual seria su audiancia principal?• Como se pordria medir a los successos ?• Que necesitarian para desarollar mas adelante a

– investgacion/conocimientos– Estructuras de trabajo– Mobilisacion de los mienbros de Caritas– Embajadores– Otros recursos