bid project
TRANSCRIPT
Miami Quick Facts
Miami county has 2,662,874 residence (Census 2014)
66.2% are Hispanic or Latino non-white (Census 2014)
o 10 of the 12 teams represented in the CONCACAF Gold Cup are Hispanic or
Latino dominated countries.
Large amount of diversity with 150+ ethnicities and 60+ different languages
460+ hotels/motels with nearly 50,000 rooms across Miami
Miami International Airport is 3rd in U.S. for international traffic
CONCACAF’s headquarters
Three different professional soccer clubs
o Miami FC – NASL
o Fort Lauderdale Strikers – NASL
o Miami United FC – NPSL
Four NCAA soccer teams
o University of Miami Hurricanes – NCAA Division 1
o Florida International University Panthers – NCAA Division 1
o Barry University Buccaneers – NCAA Division 2
o Nova Southeastern University Sharks – NCAA Division 2
Marlins Park (Miami Marlins MLB) and American Airlines Arena (Miami Heat)
o Great locations for watch parties or team meet and greets
Average temperature during July is from 77-91 degrees Fahrenheit
“American Express Travel agents ranked Miami as #3 destination in U.S. for families
(2006)”
Orlando FC (3 Hour drive)
o Had an attendance average of 32,847 over 17 games with a grand total of
558,407
Sun Life Stadium (Miami) soccer attendance
o 73,429 Brazil vs. Colombia (2014) – 4th highest in U.S. for a soccer game
o 71,124 Brazil vs. Honduras (2013)
o 70,080 Barcelona vs. Chivas (2011)
o 67,273 International Champions Cup Day 2 (2013)
o 57,748 Chelsea vs. AC Milan (2012)
INTRODUCTION
PROPOSAL
i. Media/Sponsors
a. Television Coverage ENGLISH
i. Every match played during the CONCACAF Gold Cup in 2017 will have a full TV
partnership with Fox’s Sports 1 (FS1). FS1 will own the video rights of live
matches and replays. FS1 would also have the rights to run a live update/preview
show based around the tournament. Signage and advertising of TV stations
during the tournament will be given to FS1 and Univision. FS1 will only be
allowed to play their coverage in English. CONCACAF will be allowed to take
video from this tournament and post on their main website and use the
tournament information for any purpose they feel necessary for the typical
business practice.
b. Television Coverage SPANISH
i. The same rights and responsibilities that apply to FS1 will apply to Univision
Deportes Network. Univision will only have the rights of live video and replay of
this tournament in Spanish.
c. Sponsorship
i. CONCACAF will be given the right to put any signage or advertisement’s up in the
stadium, city, nation, or world in which represents Miami as the host city for this
tournament. For the time being of this tournament CONCACAF may bring
current sponsorship deals into Sun Life Stadium and represent CONCACAF.
CONCACAF may not however use the sponsorships, in which Sun Life does not
have a deal with, to represent the stadium or the teams affiliated with the
stadium.
ii. This event clothing sponsorship deal will be with Nike. Each national team is free
to be represented by preexisting clothing sponsorship deals, but clothing by
which is sold with CONCACAF, Gold Cup, or any representation of this
tournament must be officially licensed by Nike. Nike will have the rights to sell
soccer related merchandise anywhere on the grounds of Sun Life Stadium. Nike
will also be given the right to use the CONCACAF logo, Gold Cup logo, or any logo
representing this tournament for advertisement and signage. CONCACAF
employees will be given Nike apparel and shoes in which they must wear during
any CONCACAF event or press conference, unless professional wear is necessary.
This sponsorship will start in January 2017 and will lead up to the final match of
the tournament.
iii. Gatorade will be the full sports performance drink sponsor. All national teams
will be represented with Gatorade on and off the field. CONCACAF’s logo maybe
represented along with Gatorade. Gatorade will be given the rights to create
PROPOSAL
signage, advertisements, and drinks will represent CONCACAF Gold Cup. These
rights will start in January 2017 and lead up to the final match of the
tournament.
ii. Building
a. The regularly planned upgrade of Sun Life Stadium will go as scheduled. The
additional upgrade in which will create two more locker-rooms, soccer offices,
tunnel leading from locker-rooms to field, a Miami FC team store, and new training
grounds, will be extended to 2017. After the main addition’s will be finished off to
create shade for over 90% of the stadium, these new facilities will make Sun Life
Stadium a hot spot for major sporting events outside of just American football. This
plan will also give Miami the opportunity to have the state of Florida’s second MLS
team. MLS is one of the fastest growing leagues in the world as it has expanded to
9 new teams sense 2007, and has an average attendance in which rivals the NHL
and NBA. (INC.com)
b. While looking into the expansion of the locker-rooms, offices, tunnel, and team
store, our organization must have building permits from the city. Miami will have
contracts with Sun Life Stadium over the next 20 years to stay in Sun Life Stadium.
Contacts must be made between the Stadium and a construction company. All of
the expansions to Sun Life must meet building codes such as the National Fire
Protection Agency (NFPA). The restructuring of the seats for the tunnel must take
into consider the possible risks of fans who will be sitting around this section and
more railing might be needed to put in. We must also have adequate facilities for
the athletes as to prevent them from injury and create a high class standard to
represent the city of Miami, Sun Life Stadium, and Miami FC.
c. Our final section of building in which we may have legal issues will be the creation
of training grounds/facilities. A big indicator for a successful soccer club is to have a
great youth program; our goal for Miami FC is to include the local high school,
middle school, and elementary students in our new expansion. To do this though
Miami FC must build state of the art training grounds. These facility’s will include
multiple turf and grass soccer fields, full work out facility, athletic training rooms,
four locker rooms, concession stands, and lounge area. These fantastic training
grounds will be right next door to Sun Life Stadium, and will be available for
national teams to practice during/before the CONCACAF Gold Cup. In the case that
houses must be cleared to create room for this land we will be given the legal
obligation to relocate these families into a location that is equal or greater of value
to what their current living situation is. Building permits will be obtained and the
best construction crew will be hired for this task. As stated earlier this facility will
PROPOSAL
not only benefit the CONCACAF Gold Cup or Miami FC but it will help the
surrounding community and the future of soccer in Miami.
iii. Security
a. Stadium representatives will be security CONCACAF does not need to provide
security. For the reason of the severity of the tournament and the intensity of the
game there will be an increase of security in and around the stadium. Each person
entering the stadium will be scanned by a metal detector and checked by an usher.
Every bag, hood, and hat will be checked before entering the stadium. No weapons,
sharp objects, or anything that can be viewed harmful will be let into the stadium.
Local police will be on standby in and around the stadium in case of a tragic event.
b. Security and police will be in attendance at any event hosted CONCACAF. For watch
parties hosted outside the stadium, any soccer clinic, or any other event CONCACAF
and fans will be under protection by both security officers and the local police.
Events that offer alcoholic beverages will have an increase in security.
iv. Risk Management
a. In the case of an accident leading to an injury CONCACAF will not be at fault unless
they have negligently acted on their standard of care. Signage will be put up around
and throughout the stadium of potential risks and fans will be read a risk
announcement before the start of the match. In any event hosted by CONCACAF a
waiver will be sent to the fans involved (ticket confirmation). In the event of fans
participating in a clinic they will be presented with a waiver form claiming
knowledge of potential injuries. Security will be put throughout the stadium to stop
any potential fights or riots. Sun Life Stadium staff members will be working
diligently to keep any potential risks of the stadium at a minimum.
b. Evacuation protocol will be presented to fans as they enter the stadium and they
will be shown images/video of what to do for certain situations on the big screens.
There will also be signage and a link to a more compressive evacuation plan. In the
case of a hurricane or any other severe weather the game maybe postponed to a
later date.
v. Funds
a. To fully fund this project no tax payer’s money will be taken to fulfill the financial
needs. All aspects of this project will be privately funded.
Q & A
Q: What happens in the event that funds for this project are not meet by the private donors? A: Miami FC would tap into their current finical situation to fulfil the missing funds. If that was not enough money still Sun Life Stadium would fund the rest of the project Q: What happens for some reason if this project does not finish in time for the CONCACAF Gold Cup to happen? A: Sun Life Stadium will still be able to host this tournament even if they scheduled upgrades do not take action. Practice and training for national teams will be moved to local universities, professional soccer complexes, Miami Dolphins facilities, and high end local high schools. Q: What happens in the case of a natural disaster such as a hurricane, tornado, earth quake, severe thunder storms, etc.? A: In the case of a natural disaster that Sun Life Stadium can no longer hold this event; the event will be moved to the closest stadium in which is open such as EverBank Field (Jacksonville), Raymond James Stadium (Tampa Bay), or Mercedes-Benz Stadium (Atlanta). In the case that the stadium will be useable but not at the scheduled date, the match will be rescheduled to the next open date. Q: In the situation of a riot during this event of major fight between fans what will happen? A: Security guards will be the first to act to the situation, they will be in positions and have knowledge of ways to minimize the size of the riot or even stop a fight before it happens or gets too big. If a riot were to break out a large amount of local police officers will be in a close proximity to the stadium with some in the stadium already, to minimize the riot instantly. Q: Due to recent situations what will be the precautions of safety around the stadium and what will be the safety precautions be for anyone coming into the stadium? What will you do to minimize the risk of a terrorist attack? A: The stadium will have local police officers and security working the premises to make sure no one can infiltrate the stadium from anywhere other than the entrances. At the entrances each person will be scanned by a metal director, frisked by a security officer, and all hats, bags, hoods will be searched. If a person is found to be in position of a questionable item this person will be removed from being around any big group of people and will be questions/searched. For the safety of yourself and others please be prepared to be searched and please do not bring in any weapons or anything that could be considered a weapon.
SUMMARY
CONCACAF Gold Cup hosted by Miami Florida at Sun Life Stadium
Sun Life Stadium upgrades
o Two new soccer locker rooms
o Soccer team offices
o Tunnel leading from soccer locker rooms to the stadium
o New training grounds which entail turf and grass fields, locker rooms, concession
stands, and players’ lounge
Moving Miami FC into Sun Life Stadium and to Major League Soccer (MLS)
New training grounds will become the home of practices and training for national teams
taking part in the CONCACAF Gold Cup
Multiple sponsorship deals with big name brands/companies such as Nike, Fox Sports,
and Gatorade
Building regulations will all be took into consideration before the project is started
All funds will be fully covered by private investors; no tax payers money will be taken
Creating a safe environment for fans and players is one of the top goals for the city of
Miami
Any event in which CONCACAF is involved in they are allowed to put up signage and
represent their current sponsors
After this torment the community will have a lasting impact of a world class facility in
which local schools will be able to use and will give young kids the opportunity to play
for a top class youth program
Will bring Miami their 4th top tier professional sports team
Events will such as watch parties, meet and greets, clinics, and autograph signings will
be hosted around Miami for fans and young kids to meet their national ideals
CHOOSE MIAMI FOR THE 2017 CONCACAF GOLD CUP!
REFERNCES
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TAKAPUNA BOATING CLUB INC., 11 May 2012. Web. 21 Nov. 2015.
"Major League Soccer 2015 - Attendance." Worldfootball.net. N.p., n.d. Web. 21 Nov. 2015.
"Miami-Dade County QuickFacts from the US Census Bureau." Miami-Dade County QuickFacts
from the US Census Bureau. U.S Census Bureau, 14 Oct. 2015. Web. 21 Nov. 2015.
(Rfp), Request For Proposal, Wtba Bidding Document, Wtba World Senior Championships 2015,
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Smiley, David. "Miami Commission Endorses Beckham Soccer Negotiations." Miamiherald. N.p.,
23 July 2015. Web. 21 Nov. 2015.
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State Of Florida with 73,429 Fans | Sun Life Stadium." Sun Life Stadium. N.p., 5 Sept.
2014. Web. 21 Nov. 2015.
"Sun Life Stadium." Sun Life Stadium. N.p., n.d. Web. 21 Nov. 2015.
"Ten Metropolitan Areas from Across the United States Selected to Host Copa America
Centenario." CONCACAF. N.p., 2015. Web. 21 Nov. 2015.