bicycle sharing system: bubi - peter dalos, bkk centre for budapest transport
DESCRIPTION
Presented at the Visioning Workshop organized by EMBARQ Turkey on September 15th. Read more about how EMBARQ Turkey is building a bike culture in Turkey: http://bit.ly/1saxnB0TRANSCRIPT
1Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
SAFE CYCLING DESIGN MANUAL V0 PROJECT VISIONING WORKSHOP EMBARQ
Istanbul15th. September 2014
Bubi® or Not to Be?
Péter Dalos
Operations Officer
2Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Preparing and launching MOL Bubi
Bubi® or Not to Be?
• The Budapest bike-sharing scheme• Business modell
• Innovative technologies • Bicycle firendly urban planning
• Bicycle friendly transport development• Campaigning/promotion
• Tackling security and vandalism
3Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
• 15 km2 service area• 1100 bikes• 76 docking stations
• Investment: 3.5 mEUR• EU co-funding: 85 %• Operation: ~ 1m EUR/year
MOL ”Bubi”(Budapest Bike)
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4Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Vendor
Business modell of
System integration
Branding Sponsor
Operation Közbringa Ltd.
5Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
• Touch screen• Board computer• Electronic lock• Hire by App/QR code• Paypass• Solar panel• GPS• Extra stand• Surveillance system• Maintenance vehicles: stringbike with pedelec
4th generation features
6Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Board Computer
• RFID card• Pinpad (mobile+code)• App+QR
• Intelligent bicycle• Easy access
7Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Innovative maintenance vehicle
• Customer service• Fare structure• Signposting• Passenger info• Route planner• Surveillance
• Transport policy• Traffic management
• Branding• Marketing • Communication
• Legislation
PT Integration
9Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Customer service
10Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Fare structure
11Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Passenger information
12Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Short history
• Concept (2008)• Desk research (2009)• Feasibility studies (2009-2011)• Market research (2010)• Information Days (2011-12)• Technical specification (2012)• Public procurement (2013)• Implementation (2014 Jan-Apr)• Planned Launch (2014 Apr)• Pilot test (2014 Apr-Sep)• Launch (8th Sep)
13Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Setting the right target
Feasibility study• Financial sources• Organizational
issues• CEE specialties• Target market• Operation model• Feasibility issues
Supplier selection
Desk research
Market research
Information days
1. T-Systems (Nextbike+Csepel)
2. Eurobus (Smoove+DB)
Bidding procedure
Keys to success
• Vision/Concept• Integrated approach• Collecting information
(neverending learning process)
• Setting the right target• Involving all stakeholders• Targetting the right
market• Learning from mistakes
(reacting instantly)spiltmilkmoms.com
17Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Cycling-friendly transport policy
10% modal share of cycling by 2020
Áron Halász
• Bicycle route network development, (capacitive, safe and comfortable)
• Bike-friendly inner city, ”light” measures
• Interchange development (bike+public transport)
• Information, services and promotion
Budget for the next 4 years:
800 000 € / year average
Cycling Strategy of Budapest
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Road space for cycling transport
2,4 km new cycle lane 10 sections (6,5 km) bus+bike lane advisory cycle lanes
50 sections (12 km) contraflow 5 bike boxes
So far…
No „rocket science”
Source: Budapest Cycling Concept Photo: Péter Dalos
Bike-friendly ”Bubi” area9 districts
100 sections of one-way streets
60 signalised junctions
32 sections of main roads
22 zones
with awareness raising campaign
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22Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
„Road diet”
23Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
? Segregation = Discrimination Integration = Improving traffic behavior Capacity : Modal shift Traffic safety : „Slowth” Urban life quality : Walking&cycling
New planning mindset
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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„Dumb mobility”
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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Old school
Vision: false!
2013 szeptember 20.TRENECON COWI POWERPOINT PRESENTATION
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Societal challenge
28Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Mindset changing
29Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
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Different point of view
30Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Share the road
31Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Facts vs. False beliefs
32Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
Photo: Áron Halász
Marketing & communication
Mainstreaming
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36Bubi® or Not to Be? Preparing and Launching the Bike Sharing Scheme for Budapest. László Vértesy, Virág Bencze-Kovacs, (BKK), Peter Dalos (Trenecon COWI)
www.mobile2020.eu