Presentation

Submitted by: AshutoshMonaMridulRavinaSweta

Submitted to:Asst.prof Rashmi verma

ProductLaunching

INDEX… IntroductionProduct nameTypes of publicTarget audience P.R. PracticesReference

Introduction:Cyclone group of industries presents superfast folding

bicycle This is the most flexible product ever in any

cycle industry with many features. A folding bicycle is a

bicycle designed to fold into a compact form, facilitating

transport and storage. When folded, the bicycle can be

more easily carried into buildings and workplace or on

public transportation and more easily stored in compact

living quarters or aboard a car, boat or plane.

Internal public All the member of organization Top management Middle management Lower management

External public Customer Vendor Dealer Media government

Target audience High middle classMiddle classTouristYoungsterStudent

P.R. PracticesTo

Attract attention

To win belief

To impart understanding

How to attract attention…

By advertisemen

tBy facility

By advertisement

Television Newspaper Radio Advertisement on railway platform Air port Mobile message adv And mostly on tourism website

By facilityBy Provide trial facility(for 1hr)By provide additional featuresafety kitBag1 year free servicing

How to win beliefBy giving better qualityBy communicating with consumerPrice according to qualityBy building brand image

How to impart understanding….Crisis ManagementManagement the resourceMaintaining good relation with external public and

external public

Why only Light weightEasy to carryEasy to pump tubeWith 4 gear facilityDisk breakPortable

Price-Rs. 10000

bicycle

References…. "The Folding Bike Solution". Transportation Alternatives. Retrieved

2013-06-06. 

"Bikes on Public Transport". Transport for London. Retrieved 2013-06-06.

"The History of the Folding Bike". The folding Cyclist. Retrieved 2013-06-06

"Why choose a folding bike?". A to B Magazine. Retrieved 2013-06-06. 

Thanks for your attention