bic june 2013 athens shaver factory visit presentation...athensfactoryvisit– 25&26 june2013...
TRANSCRIPT
Athens Factory visit – 25&26JUNE2013
Athens shaver factory visit25-26 June 2013
Athens Factory visit – 25&26JUNE2013
Introduction
Athens Factory Visit– 25&26 June 2013
History
1952: Violex SA Greek shaver blade manufacturer starts producing the Astor double edge blades
• “High quality blades at an affordable price”
1973: BIC and Violex agree to develop the first one-piece shaver.
1974: BIC takes a 44 % share in Violex (BIC ViolexSA)
1975: BIC launches the first one-piece/one-blade shaver
1998: BIC increases its stake in BIC Violex SA to 90%
2000: BIC fully acquires BIC Violex SA
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Athens Factory Visit– 25&26 June 2013
BIC shaver manufacturing footprint today
Factory
Packaging
1, 2 & 3 blades
1 & 2 blades
1, 2, 3 & 4 blades
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Athens Factory Visit– 25&26 June 2013
1975
38 years of product innovation in a nutshell
1975
1994
2003
2004
2009
2010
2013
Launch of the first BIC® one‐piece/one blade shaver
BIC® Twin‐blade
BIC® 3‐blades
BIC® Soleil 3 bladefor women
BIC® Soleil® Bella™ 4‐blades for women
First BIC® Hybrid
BIC® Flex 4 with moveable blades
BIC® Flex 4 refillable with moveable blades for men
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Athens Factory Visit– 25&26 June 2013
BIC shaver category today
10millions
de Rasoirs BIC® bought every day
373.5 million euros net sales in 2012
17.1% Normalized IFO margin in 2012
cc. 20.0% value market share*
(one‐piece)
4factories
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*: Europe, US, Brazil
Athens Factory Visit– 25&26 June 2013
Shaver category review
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Athens Factory Visit– 25&26 June 2013
Agenda
Category Dynamic
- Market Trend- Source of Growth- Market Structure
BIC performances:
- Market position- Growth Drivers- Financial Results
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Athens Factory Visit– 25&26 June 2013
Market Dynamic
Global Wet Shave Market(Billion Euros)
Source: Euromonitor / InternalMarket Sizes | Historic/Forecast | Retail Value RSP | € mn | Current Prices | Fixed 2012 Exchange Rates
9.0
12.0
2007 2008 2009 2010 2011 2012
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Athens Factory Visit– 25&26 June 2013
Source of Growth
Global Wet Shave Source of Growth(CAGR 2007 to 2012)
Source: UN Population data EuromonitorInternal
PopulationGrowth
ConsumptionGrowth
Trading Up & Price Increase
2007 2012
1.0% 0.6%
4.4%
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Athens Factory Visit– 25&26 June 2013
0
1
2
3
4
5
6
7
8
9
10
NAM
LAM
Europe
Asia
Africa
CARG+ 1,2%
CARG+ 1,0%
World Population per Continent(in Billions)
United Nations / World Population Prospects: The 2008 Revision
Population Growth
1.0%
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Athens Factory Visit– 25&26 June 2013
Trading Up (One Piece market split per blade count in Volume)
Source: ACNielsen/IRI/ Internal
Europe USA
Brazil
32 31 29 26 23 20 16 15 14 13 12 11 11
67 65 65 6461 62 62 60 57 54 52 53 51
1 4 5 10 15 19 22 25 29 33 36 36 38
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
28 26 24 21 20 16 15 14 14 13 12 11 8
72 74 76 77 77 78 78 78 76 74 73 71 71
0 1 4 6 7 8 11 13 15 17 20
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Triple Bladesand More
Twin Blades
Single Blade
18 15 15 15 14 12
80 80 77 75 74 75
2 6 8 10 12 13
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
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Athens Factory Visit– 25&26 June 2013
Trading Up (One Piece market split per blade count in Value)
Source: ACNielsen/IRI/ Internal
16 15 13 11 9 7 5 5 5 4 4 3 3
80 75 7265
58 54 50 45 40 36 31 30 28
4 10 1424 33 39 45 50 56 60 65 67 69
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
14 13 12 10 9 7 6 6 5 5 5 5 4
86 86 86 84 79 76 75 72 68 64 61 58 56
0 1 3 6 12 17 19 22 26 31 35 37 40
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Triple Bladesand More
Twin Blades
Single Blade
9 7 7 7 7 5
8782 78 74 73 71
4 11 15 19 21 24
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Europe USA
Brazil
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Athens Factory Visit– 25&26 June 2013
Trading Up (One Piece market split per blade count in Value)
MEN: USA Base Retail Price APR 2013
Hydro 5 Disp GIL 183 183 - 183 - Mach 3 GIL 161 161 - 161 -
Quattro Titanium Schick 141 141 - 141 - Flex4 BIC 137 137 - 137 -
Hybrid Advance 4B BIC 113 113 - 113 - Flex3 BIC 103 103 - 103 -
Custom Plus 3 GIL 100 100 - 100 - Sensor 3 GIL 100 100 - 100 - Xtreme 3 Schick 93 93 - 93 - Tech 4 Wilk 86 86 - 86 -
Comfort 3 Advance BIC 79 79 - 79 - Hybrid Advance 3B BIC 68 68 - 68 - Custom Plus Pivot GIL 50 50 - 50 -
Tech 3 Wilk 48 48 - 48 - Speed 3 Wilk 48 48 - 48 -
Comfort 3 BIC 48 48 - 48 - Good News Plus GIL 41 41 - 41 -
Slim Twin Schick 34 34 - 34 - Wilkinson 2B Wilk 16 16 - 16 -
BIC 1 BIC 14 14 - 14 - ASR 2B Wilk 13 13 - 13 -
Schick 2B Schick 13 13 - 13 -
Product Per Unit Price Index : Sensor 3 = 100
183 161
‐‐‐‐
100 100
‐‐‐‐
50 ‐‐‐
41 ‐‐‐‐‐
‐‐‐
137 113
103 ‐‐‐‐
79 68
‐‐‐
48 ‐‐‐
14 ‐‐
‐‐
141 ‐‐‐‐‐
93 ‐‐‐‐‐‐‐‐
34 ‐‐‐
13
‐‐‐‐‐‐‐‐‐
86 ‐‐‐
48 48
‐‐‐
16 ‐
13 ‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
1 & 2 blades
3 blades
4&+ blades
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Source Internal
Athens Factory Visit– 25&26 June 2013
Market Structure (Value 2012)
EUR = Western Europe + Eastern Europe
Total Wet Shave Market (value 2012) = 12B Euro(Market Structure in Total Wet Shave Value 2012)
50%
9%7%
32%
One Piece39%
Men82%
Women16%
System59%
Source: Euromonitor / Internal
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Athens Factory Visit– 25&26 June 2013
Market Structure (Value 2012)
EUR = Western Europe + Eastern Europe
32% 50%7% 9%
One Piece
Source: Euromonitor / Internal
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Athens Factory Visit– 25&26 June 2013
Market Evolution (CAGR last 2 years)
EUR = Western Europe + Eastern Europe
Men
Women Low Single Digit
Mid Single Digit
High Single Digit
CAGR:
EURNAM
LAM
EURNAM
LAM
Source: Euromonitor / Internal
One Piece
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Athens Factory Visit– 25&26 June 2013
BIC Market share gain (Value share from 2010 to 2012)
EUR = Western Europe + Eastern Europe
Men
Women Low Single Digit
Mid Single Digit
High Single Digit
CAGR:
EURNAM
LAM
EURNAM
LAM
=
Source: Euromonitor / Internal
One Piece
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Athens Factory Visit– 25&26 June 2013
BIC Market Positions (Value 2012)
EUR = Western Europe + Eastern Europe
32% 50%7% 9%
NAM# 2
EUR# 3
LAM# 2
NAM# 2
EUR# 2
LAM# 2
One Piece
Source: Euromonitor / Internal
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Athens Factory Visit– 25&26 June 2013
Growth Drivers per Continents
Europe North America Developing Markets
New Products / InnovationCore Products
2009 2010 2011 20122009 2010 2011 20122009 2010 2011 2012
Bic Net Sales Evolution per continents
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Athens Factory Visit– 25&26 June 2013
BIC New Product Roadmap (Past)
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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Athens Factory Visit– 25&26 June 2013
Shaving performance Improvement
Expert Panel Results
Competitor
Source: Internal Expert Panel
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Athens Factory Visit– 25&26 June 2013
Product Range
SIMPLICITY
PRICE/UNIT
Premium
Basic
TECHNOLOGY
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Athens Factory Visit– 25&26 June 2013 - 24 -
NIFO % of NS
BIC Shaver category trends
Net Sales Normalized IFO (M€) % of Growth
CAGR 2007 to 2012 (5 years)One Piece Market in Value
(M€)
Athens Factory Visit– 25&26 June 2013
Disclaimer
This document contains forward-looking statements. Although BIC believes itsexpectations are based on reasonable assumptions, these statements are subjectto numerous risks and uncertainties.A description of the risks borne by BIC appears in section “Risks and Opportunities”of BIC Registration Document filed with the French financial markets authority(AMF) on 27 March 2013.
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