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BIBLIOGRAPHY BOOKS Andrew J.Newman and Peter Cullen (2008), ‘Retailing: Environment and Operations’, Second Indian reprint, New Delhi, Cengage Learning India Pvt. Ltd. Barry Berman and Joel R. Evans (2007), ‘Retail Management’, 10 th ed., New Delhi: Prentice Hall of India (P) Ltd. Barletta, M (2003), ‘Marketing To Women: How To Understand, Reach, and Increase Your Share of The World’s Largest Market Segment’. Chicago, IL, Dearborn Trade Publishing. Chetan Bajaj, Rajnish Tuli and Nidhiv Srivastava (2008), ‘Retail Management’, 10 th ed., New Delhi, Oxford University Press. David L.Loudon and Albert J.Della Bitta (2002), ‘Consumer Behavior’, 4 th ed., Nineteenth Reprint 2010, New Delhi, Tata McGraw-Hill Publishing Company Limited. Donald S.Tull and Del I Hawkins (2003), ‘Marketing Research: Measurement and Methods’, 6 th ed., New Delhi, Prentice Hall of India (P) Ltd. Gibson.G.Vedamani (2008), ‘Retail Management’, 3 rd ed., Jaico Publishing House, Mumbai. Gilbert David (2000), ‘Retail Marketing Management’, 1 st Indian reprint, New Delhi: Pauls press for Pearson Education Limited. Harward Business Review (Book) (1999) on ‘Brand Management’, 1 st ed., USA: Harvard Business School Press.

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Page 1: BIBLIOGRAPHY BOOKS - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/86493/16/16... · BIBLIOGRAPHY BOOKS Andrew J.Newman and Peter Cullen (2008), ‘Retailing:

BIBLIOGRAPHY

BOOKS

Andrew J.Newman and Peter Cullen (2008), ‘Retailing: Environment

and Operations’, Second Indian reprint, New Delhi, Cengage Learning

India Pvt. Ltd.

Barry Berman and Joel R. Evans (2007), ‘Retail Management’, 10th

ed.,

New Delhi: Prentice Hall of India (P) Ltd.

Barletta, M (2003), ‘Marketing To Women: How To Understand, Reach,

and Increase Your Share of The World’s Largest Market Segment’.

Chicago, IL, Dearborn Trade Publishing.

Chetan Bajaj, Rajnish Tuli and Nidhiv Srivastava (2008), ‘Retail

Management’, 10th

ed., New Delhi, Oxford University Press.

David L.Loudon and Albert J.Della Bitta (2002), ‘Consumer Behavior’,

4th

ed., Nineteenth Reprint – 2010, New Delhi, Tata McGraw-Hill

Publishing Company Limited.

Donald S.Tull and Del I Hawkins (2003), ‘Marketing Research:

Measurement and Methods’, 6th

ed., New Delhi, Prentice Hall of India

(P) Ltd.

Gibson.G.Vedamani (2008), ‘Retail Management’, 3rd

ed., Jaico

Publishing House, Mumbai.

Gilbert David (2000), ‘Retail Marketing Management’, 1st Indian reprint,

New Delhi: Pauls press for Pearson Education Limited.

Harward Business Review (Book) (1999) on ‘Brand Management’, 1st

ed., USA: Harvard Business School Press.

Page 2: BIBLIOGRAPHY BOOKS - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/86493/16/16... · BIBLIOGRAPHY BOOKS Andrew J.Newman and Peter Cullen (2008), ‘Retailing:

Hawkins, Best and Coney (2003), ‘Consumer Behaviour’, 9th

ed., New

Delhi: Tata McGraw-Hill Publishing Company Limited.

Janelle Barlow and Paul Stewart (2004), ‘Branded Customer Service’, 1st

ed., New Delhi: Tata McGraw-Hill Publishing Company Limited.

Kotler Philip (2003), ‘Marketing Management’, 11th

ed., New Delhi:

Prentice Hall of India (P) Ltd.

Lamba, A.J (2003), ‘The Art of Retailing’, 1st ed., New Delhi: Tata

McGraw-Hill Publishing Company Limited.

Leon G.Schiffman and Leslie Lazar Kanuk (2007), ‘Consumer

Behaviour’, 9th

ed., New Delhi: Prentice Hall of India (P) Ltd.

Lesikar, R.V., et al., (2001), ‘Basic Business Communication’, 8th

ed.,

New Delhi: Tata McGraw-Hill Publishing Company Limited.

Levy Michael, Weitz.Barton, A (2001), ‘Retailing management’, 4th

international ed., New York: McGraw-Hill Irwin.

Loudon, L.D and Della Bitta, A.J (1993), ‘Consumer Behaviour’, 4th

ed.,

Singapore: McGraw-Hill International Editions.

Lucas George, H. et al.,(1997) ‘Retailing’, 1st Indian ed., New Delhi: All

India Publishers & Distributors.

Michael J.Etzel, Brue J. walker, William J.Stanton (2004), ‘Marketing’,

13th

ed., New Delhi: Tata McGraw-Hill Publishing Company Limited.

Page 3: BIBLIOGRAPHY BOOKS - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/86493/16/16... · BIBLIOGRAPHY BOOKS Andrew J.Newman and Peter Cullen (2008), ‘Retailing:

Mohan Krishna and Sharma, R.C (2000), ‘Business Correspondence and

Report writing’, 2nd

ed., New Delhi: Tata McGraw-Hill Publishing

Company Limited.

Nigel Bradley (2008), ‘Marketing research: Tools & Techniques’, 1st ed.,

New Delhi, Oxford University Press.

Parasuraman, A. et al.,(2004) ‘Marketing Research’, 1st ed., New Delhi:

An imprint of Dreamtech Press, Himal Impression.

Pride, W.M and Ferrell, O.C (2000), ‘Marketing- Concepts and

Strategies’, 1st Indian ed., Chennai: All India Publishers and Distributors.

Rajendra Nargundkar (2007), ‘Marketing research’, 2nd

ed., New Delhi:

Tata McGraw-Hill Publishing Company Limited.

Ramesh Kumar.S (2007), ‘Marketing & Branding’, 1st ed., Chennai,

Pearson education.

Rossiter, J.R and Percy Larry (1998), ‘Advertising Communications &

Promotion Management’, 2nd

ed., Singapore: McGraw-Hill Irwin.

Strauss Judy and Frost Raymond (2002), ’E.Marketing’, 2nd

ed., New

Delhi: Prentice Hall of India (p) limited.

Swapna Pradhan (2007), ‘Retailing management’, 2nd

ed., New Delhi:

Tata McGraw-Hill Publishing Company Limited.

Tom peters (1987), “Thriving on Chaos: Handbook for a Management

Revolution.

Page 4: BIBLIOGRAPHY BOOKS - shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/86493/16/16... · BIBLIOGRAPHY BOOKS Andrew J.Newman and Peter Cullen (2008), ‘Retailing:

William D.Perreault Jr and E.Jerome McCarthy (2006), ‘Basic

Marketing’, 10th

ed., Special Indian Edition, New Delhi: Tata McGraw-

Hill Publishing Company Limited.

Zeithmal Valarie, A and Bither Mary Jo (2003), ‘Services Marketing’, 3rd

ed., New Delhi: Tata McGraw-Hill Publishing Company Limited.

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NATIONAL INTERNATIONAL MAGAZINES

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INDUSTRY REPORTS

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regulatory role of spending’ by Professor Karen J Pine, University of

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annual Global Powers of Retailing report” By Deloitte Touche

Tohmatsu Limited (DTTL) in conjunction with STORES Media, 2013.

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