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    Barber, B. 1983.The Logic and Limits of Trust. New Brunswick, NJ: Rutgers Univer-sity PressBlau, P.M. (1964), Exchange and Power in Social Life. New York: John Wiley & Sons.Bocconi, Milano.Cambridge University Press, Cambridge.Campbell, D. and Fiske D. (1959), Convergent and discriminant validation by themultitrait-multimethod matrix. Psychological Bulletin, 56, 81-105.Costabile, S. (1996) La misurazione della Customer Satisfaction: nuove ipotesi sul paradigma della conferma/disconferma, working paper n. 10, Area Marketing SDADeutsch, M. 1973. The resolution of conflict: Constructive and destructive processes. New Haven, CN: Yale University Press.Ganesan, S. (1994), Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, 58 (April), 1-19.Geyskens, I., Steenkamp, J., Scheer, L. and Kumar, N. (1996). The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study. International Journal of Research in Marketing, 13 (4), 303-17.Heffernan, T., ONeill, G., Travaglione, T., and Droulers, M. (2008). Relationship marketing: The impact of emotional intelligence and trust on bank performance.International Journal of Bank Marketing 26, 183199.Luhmann, N. (1979), Trust and Power, Wiley, Chichester.Mohr, J. and Spekman, R. (1994), Characteristics of partneship success: Partnership attributes, communication behaviour, and conflict resolution techniques, Strategic Management Journal, 15 135-152.

    Moorman, C., Deshpand, R., and Zaltman, G. (1993), Factors Affecting Trust in Market Relationships, Journal of Marketing, 57 (January), 81-101.Morgan, R. and Hunt S. (1994), 'The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), 20-38.Naef, M., Schupp, J. (2009), Measuring Trust: Experiments and Surveys in Contrast and Combination, 44p.Nicholson, C., Compeau , L. and Sethi , R.(2001), The role of interpersonal liking in building trust in longterm channel relationships, Academy of Marketing Science Journal, 29(1), 315.Nunnaly, J. (1978). Psychometric theory. New York: McGraw-Hill.Paulssen, M. Measurement and scaling [PowerPoint slides]. Retrieved from http://dokeos.unige.chRaimondo, M., The measurement of trust in marketing studies: A review of models

    and methodologies. Retrived from http://www.impgroup.org/uploads/papers/108.pdfon 10.22.2012Rotter, J. B. (1967). A new scale for the measurement of interpersonal trust. Journal of Personality, 35, 651-665.Sako, M. (1992), Price, Quality, And Trust: Inter-Firm Relations in Britain andJapan,Zaheer A., McEvily B., Perrone V. (1998), Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance, Organization Science, Vol. 9, n.2.