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BI Solution for Zara Corp.Presented by; Dave Lawrence, Anastasiya Belchankova,

Elena Dorneanu, Rodolfo Popocatl PaulOn Behalf of; DLC Services Corp.

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Who are DLC Services?• Custom design and expert knowledge and agile management.• 25 + years experience in the retail sector.• Information delivered quickly and inexpensively• Data Integrity• Scalable Solutions• Market differentiation for our clients

• David Lawrence – Design and Modelling Specialist• Elena Dorneanu – Sales and Marketing Specialist• Anastasiya Belchankova – HR and Logistics Specialist• Rodolfo Popocatl Paul – Team Lead and Programmer

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What we do!• Analysis

1. Analyise client needs2. Modelling 3. Presentation/Agreement

• Design1. Coding2. Report and dashboard design3. Data migration4. Testing

• Implementation1. Installation 2. Training 3. After sales support

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Zara Requirements• In General

1. By Region, by store, and by employee2. Flexible time constraints, by week, by month, by quarter, by year3. 25 approximate users – department heads and executive management

• Sales Information1. Average units, total units, average revenue, total revenue2. Revenue vs forecast

• Labour Information1. Average Hourly Labour – efficiency2. Average Sales Units by Employee – efficiency (in Sales Dashboard)

• Campaign Information1. Are campaigns successful – efficiency2. How exactly do campaigns affect sales

• Inventory Information1. Inventory turns

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The Model and Use Case Testing

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Model and RelationshipsM

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Use Case Test – Sales by Month by RegionDelimiterIndicatorCalculated Indicator

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The Indicators and Dashboards

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Filters and Drilling Down• The next set of slides are from the proposed sales

section. • There are currently three types of report on this page:

Sales Reports, Sales vs Forecast reports and Sales Matrix reports.• Users can apply filters to get more detailed info. For

example, the next three slides show:1. National info broken down by region2. Regional info broken down by stores3. Store info broken down by employee

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Price Quote• Analysis – 100 Hrs

1. Analysis – 20 Hrs2. Modelling – 20 Hrs3. Presentation/Agreement – 60 Hrs

• Design – 195 Hrs1. Coding – 60 Hrs2. Report and Dashboard Design – 60 Hrs3. Data migration – 15 Hrs4. Testing – 60 Hrs

• Implementation – 80 Hrs1. Installation – 10 Hrs2. Training – 20 Hrs, 5 – 4 Hr Sessions3. Support – 50 Hrs, On site

Total 37,50

0 Euros

375 Total Hours

@

100 Euros Per Hour

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Thank You For Your Time!Questions?

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Use Case Testing

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Use Case Test – Units Sold by Month by StoreDelimite

rIndicatorCalculated Indicator

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Use Case Test – Average Units Sold by EmployeeDelimite

rIndicatorCalculated Indicator

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Use Case Test – National Sales vs ForecastDelimite

rIndicatorCalculated Indicator

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Use Case Test – Sales Matrix by Order TypeDelimite

rIndicatorCalculated Indicator

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Use Case Test – Average Hourly Labour by RegionDelimite

rIndicatorCalculated Indicator

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Use Case Test – Average Inventory Turns by RegionDelimite

rIndicatorCalculated Indicator

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Use Case Test – Average Inventory Turns by Region by CategoryDelimite

rIndicatorCalculated Indicator

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Use Case Test – Promotion Sales vs Prior Year (and Prior Month)Delimite

rIndicatorCalculated Indicator

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Use Case Test – Promotion Sales vs Prior Year by Promotional Items and CostDelimite

rIndicatorCalculated Indicator

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Inventory turnover:

Where average inventory:

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Growth Formula

( -1) *100

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Useful Formulas