Almost everything you need to know in less than 2 minutes…

Campaign Highlights launched in May 2010

• Over 20 million reactions

• Over 250 million exposures

• Collected more than 700,000 signatures in support of countries’ contribution to the Global Fund

The Campaign Headquarters: bornhivfree.org

The Campaign YouTube Channel : youtube.com/BornHIVFree

Engagement and advocacythrough social media

Part of a global movement?“Right now, I and thousands of others are tweeting directly to President Obama, asking him to increase support for the Global Fund to Fight AIDS, Tuberculosis and Malaria over the next three years. We need you to join us”Ginny Simmons, Deputy Director, New Media @ONE campaign

Engagement through film

Educating through film

Connecting offline with online – Paul McCartney Live for Born HIV Free

Crossroads Street activation 21 September, New York

& BHF campaign takes the streets of the world

New York

Kyle Weyrick (Age 7)Kapa'au, Hawaii

Born HIV Free competitionon Facebook Causes to win a trip to Lesotho

Competition winner and bloggers trip to Lesotho 19-22 September, Lesotho

Keeping a promise, looking to the future