bharathiar university, coimbatore 641046 5...

M.Sc. Fashion Design(5 Year Integrated) – 2015-16 onwards – CPP/COP Annexure No.35G

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BHARATHIAR UNIVERSITY, COIMBATORE – 641046

5-Year Integrated M.Sc. in Fashion Design

(For the CPP/COP students admitted from the academic year 2015-16onwards)

SCHEME OF EXAMINATION-CBCS PATTERN

Part COURSE TITLE

Ins.

hrs

/wk

CIA

Mark

s

Tota

l

Mark

s

Cre

dit

s

SEMESTER -I

I Language - I 6 25 75 100 4

II English - I 6 25 75 100 4

III Paper I - Fashion Sketching 4 25 75 100 4

III Paper II - Textiles and Fibers 4 25 75 100 4

III Practical I - Sewing and Sketching 3 40 60 100 4

III Paper III - Principles and Practices of

Management

5 25 75 100 4

IV Environmental Studies # 2 - 50 50 2

SEMESTER -II

I Language - II 6 25 75 100 4

II English - II 6 25 75 100 4

III Paper IV - Design Enhancement 4 25 75 100 4

III Paper V- Textile Weaving 4 25 75 100 4

III Practical II - Pattern Making – I and Design

Enhancement

3 40 60 100 4

III Paper VI - Introduction to Information

Technology

5 25 75 100 4

IV Value Education- Human rights # 2 - 50 50 2

SEMESTER -III

III Paper VII - Fashion Forecasting and Design

Conceptualization

6 25 75 100 4

III Paper VIII - Textile Enhancement 5 25 75 100 4

III Practical III - Pattern Making and Garment

Construction - II

5 40 60 100 4

III Paper IX - Business Communication 6 25 75 100 4

III Research Methods and Reporting - Project

Work and Viva Voce*

6 - - 100 4

IV Tamil@/Advanced Tamil# (OR) Non major

Elective: I (Yoga for Human Excellence)

#/Women Rights # / Constitution of India #

2 - 50 50 2

SEMESTER -IV

III Paper X - Indian Crafts – Evolution, Cluster,

Products and Tools

6 25 75 100 4

III Paper XI - Introduction to Apparel

Manufacturing Process and Costing

6 25 75 100 4

III Practical IV - Pattern Making and Garment

Construction - III

5 40 60 100 4

III Paper XII - Managing Human Capital 6 25 75 100 4

III Paper XIII - Financial Reporting and Analysis 5 25 75 100 4

IV Tamil@/Advanced Tamil# (OR) Non major

Elective: II - General Awareness #

2 - 50 50 2


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SEMESTER – V

III Paper XIV - Fashion Accessories 6 25 75 100 4

III Practical V - Fabric Quality Evaluation 6 40 60 100 4

III Practical VI - Pattern Making and Garment

Construction - IV

5 40 60 100 4

III Paper XV - Financial Management 6 25 75 100 4

III Paper XVI - Marketing Practices 5 25 75 100 4

IV Extension Activities – Community Work @ 2 50 - 50 2

SEMESTER -VI

III Paper XVII - Sustainable Fashion 5 25 75 100 4

III Paper XVIII - Home Textiles 5 25 75 100 4

III Practical VII - Fashion in Practice 5 40 60 100 4

III Paper XIX - Fashion Supply Chain and Logistics

Management

5 25 75 100 4

III Paper XX - Legal and Regulatory Aspects of

Entrepreneurship

5 25 75 100 4

III Project Work and Viva Voce* - Legal Approvals

for a New Business

5 - - 100 4

SEMESTER -VII

III Paper XXI - Fashion Retail Management 5 25 75 100 4

III Paper XXII - Advancement in Textiles 5 25 75 100 4

III Practical VIII –Advanced Costume Designing 5 40 60 100 4

III Practical IX – Virtual Garmenting 5 40 60 100 4

III Paper XXIII - Organizational Success Through

Innovation

5 25 75 100 4

III Project Work and Viva Voce* - Fashion Portfolio 5 - - 100 4

SEMESTER -VIII

III PRACTICAL TRAINING* - Project Work and

Viva Voce

20 - - 500 20

SEMESTER –IX

III Practical X – Bridal Garments and Accessories 6 40 60 100 4

III Paper XXIV - Business Plan 6 25 75 100 4

III Paper XXV - Organizational Behavior 6 25 75 100 4

III Paper XXVI - Entrepreneurial Leadership 6 25 75 100 4

III Project Work and Viva Voce* - Business Plan 6 - - 100 4

SEMESTER -X

III Practical XI - Fashion Show 6 40 60 100 4

III Paper XXVII - Venture Finance 6 25 75 100 4

III Project Work and Viva Voce* - Fashion Project –

Movie/Styling/Ad Film*

12 - - 300 12

III Project Work and Viva Voce* - Financing your

Business

6 - - 100 4

TOTAL 5750 230

@ No University Examinations - Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA) = Only University Examinations

*For Project Report : 80% Marks and Viva-Voce : 20% Marks


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PAPER I - FASHION SKETCHING

UNIT I

Basic elements of fashion, design process of trend and fabrics, story board compiling, design

innovation, 2D to 3D development of creative ideas - history of fashion from ancient Egypt to

the present, with particular emphasis on recent history from mid-19th

to the early 21st century -

analyzing historical period and influence on contemporary fashion

UNIT II

Introduction to various designs and elements - placement of lines, balance, harmony and

rhythm on structural garments - emphasis on decorative surface, spacing and shapes of

garments

UNIT III

Steps for basic drawing and fashion sketching techniques in order to communicate the ideas,

concept and details of garments by visually interpreting fashion apparel - the body proportions

and garment fit used in basic fashion sketching

UNIT IV

Application and experiment with wet and dry color and other drawing media such as crayons,

water-colors, colored pencils, pastel pencils and colored markers - research and creative

thinking, value analysis, and the practice of color - mastering in technical skills and color

building

UNIT V

Structure and anatomy of the human figure - foundation renders proportion, balance, form and

mass of the figure - appreciation of the figure as a vehicle for expressions in drawing and

designs

REFERENCE BOOKS:

1. Fashion by Design – Janice Greenberg Ellinwood, Fairchild Publications, 2010

2. Color Harmony – Bride Whelan, Rockport Publishers, 1994

3. Advanced Fashion Sketchbook – BinaAbling, Fairchild OM Publishing, 1991


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PAPER II - TEXTILES AND FIBERS

UNIT I Various natural sources of fibers with historic references - study of periodic change in textiles

and fabrics - research on the origin of prints and natural dyes

UNIT II Various types and properties of fibers - difference between natural and man-made fibers - the

transformation process of fiber to yarn through spinning - basics of textile design development,

weaving, printing, and dyeing - botanical and commercial fibers

UNIT III Fiber research, process, culture, tradition, innovation and sustainability - facilities, equipment

and opportunities within the department - a broad over view of surface structure and color

techniques and application

UNIT IV

Various detailed conversion techniques of fiber to yarn - classifications of yarn - yarn drawing

and composition skills - cotton fiber stapling

UNIT IV Use of various natural dyestuffs, mordants and materials through the immersion and direct

application processes - research of the traditional, historic uses of natural dyes and

contemporary practice within a design, fine art and studio production context

REFERENCE BOOKS:

1. Textile Design – Simon Clarke, Laurence King, 2011

2. A Textbook of Fiber Science and Technology - S.P.Mishra, 2000

3. Watson‟s Textile Design and colour – Z.J. Grosicki, Woodhead Publishing, 2004


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PRACTICAL I - SEWING AND SKETCHING

1. FASHION SKETCHING

a. Head Theory – 10, 12

b. Life Drawing

2. BASIC MACHINE SEWING

a. Parts of Sewing Machine

b. Threading

c. Pedal Control

d. Straight stitch

e. Parallel stitch

f. Fold Stitch

3. HAND SEWING

a. Tacking

b. Hemming

c. Back Stitch

d. Overlocks

4. EMBROIDERY

a. Chain Stitch

b. Stem Stitch

c. Lazy daisy

d. Button Hole

e. Satin Stitch

5. OBJECT DRAWING

a. Drawing of still objects

b. Develop 2D and 3D objects and designs

REFERENCE BOOKS:

1. Fashion Sewing – Introductory Techniques – Connie Amaden Crawford,

Bloomsberry, 2014

2. Fashion Design Illustration – Men – Patrick John Ireland, OM Publishing, 1996


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PAPER III - PRINCIPLES AND PRACTICES OF MANAGEMENT UNIT I Management: Science, Theory and Practice - The Evolution of Management thought process

and the Patterns of Management Analysis - Management and Society: The External

Environment, Social Responsibility and Ethics-Global and Comparative Management-The

Basis of Global Management.

UNIT II

The Nature and Purpose of Planning - Objectives -Strategies, Policies and Planning Premises -

Decision Making –Global Planning

UNIT III

The Nature of Organizing and Entrepreneuring –Organizational Structure: Departmentation -

Line/Staff Authority and Decentralization-Effective Organizing and Organizational Culture –

Global Organizing.

UNIT IV Co-ordination functions in organizations - Human Factors and Motivation-Leadership –

Committees and group Decision Making-Communication –Global Leading.

UNIT V

The System and Process of Controlling- Control Techniques and Information Technology- Productivity and Operations Management- Overall Control and progress towards

the future through Preventive Control- Global Controlling and Global Challenges.

REFERENCE BOOKS:

1. L. M. Prasad, Principles of management, 7th

edition, Sultan Chand andSons,2008

2. P.N. Reddy, Principles of Business Organization and Management, S. Chand and Co Ltd,

2010


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PAPER IV - DESIGN ENHANCEMENT

UNIT I

Drawing techniques – communication of the ideas moods and details of the garment - use of

body proportions in basic fashion drawing - techniques to integrate the use of croquis and the

concept of flat specification - creating various croquis bodies for individual portfolio

UNIT II

Development and understanding of color properties and relationships through formal exercises,

research and creative thinking - vocabulary for analyzing the color and color phenomena -

concepts of color theorists and color use - application of color theory

UNIT III

Introduction to the process of creating fully-fashioned knitwear - knitwear samples - various

techniques and processes needed to create finished apparel

UNIT IV

Advanced mode of application of lines, balance, harmony, rhythm and emphasis - creating

different patterns with geometrical element in the construction of designs

UNIT V

Various wet and dry color drawing media - crayons, watercolors, colored pencils, pastels, pastel

pencils and colored markers - formal aspects of value analysis - practice of building color

gradually

REFERENCE BOOKS:

1. Fashion by Design – Janice Greenberg – Ellinwood, Fairchild Books, 2011

2. Color Harmony – Bride Whelan, Rockfort Publishers, 1994

3. Advanced Fashion Sketchbook – BinaAbling, Fairchild OM Publishing, 1991

4. Basics of Fashion Design – Knitwear - Juliana Sissons


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PAPER V - TEXTILE WEAVING

UNIT I Weaving terminologies and fundamentals - warp, weft, selvage, bias, grain, weave,

interlacement, weave float, plain weave, twill weave and satin weave.

UNIT II Advanced fiber structure and process - working with processes sculptural forms to define

construct space

UNIT III Weaves that are used for variety of purposes - Cavalary Twill, Chino, Cheviot, Corduroy,

Denim, Flannel, and Khaki.

UNIT IV In depth learning on dyes and resists - expansion on color and surface design techniques and

applications - Traditional techniques and contemporary variations - develop meaningful surface

that incorporate image, pattern and surface texture

UNIT V Intermediate level study of the loom as a design tool - loom control weave structures, weave

drafting and manipulation of wrap, weft and woven fabric through dyeing and other weaving

control methods.

REFERENCE BOOKS:

1. Textile Design – Simon Clarke, Laurence King, 2011

2. Apparel Quality – A Guide to Evaluating Sewn Products – Janace E. Bubonia,

Bloomsbury, 2014

3. A Textbook of Fiber Science and Technology - S.P. Mishra, 2000

4. Fabrics in Fashion Design – StefanellaSposito, Promopress, 2014


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PRACTICAL II - PATTERN MAKING I AND DESIGN ENHANCEMENT

1. PATTERN MAKING – I

a. Body measurements

i. Men

ii. Women

iii. Kids

b. Pattern cutting using brown paper

i. Body

ii. Sleeve

iii. Skirt

iv. Collar

2. DESIGN ENHANCEMENT

a. Color theory application

i. Create color palette using medium of colors

ii. Mixing the colors to produce new colors

b. Sketching of croquis

i. Expressing moods

ii. Face expressions

c. Garment sketching by hand

d. Accessory Design sketching – Egypt and Greek

e. Designing Garment and Accessory using CAD – Photoshop

REFERENCE BOOKS:

1. Pattern Cutting: The Architecture of Fashion – Pat Parish, Bloomsbury 2013

2. Fashion Design Illustration – Men – Patrick John Ireland, B. T. Batsford, 1993

3. Fashion Design Illustration – Women – Patrick John Ireland, B. T. Batsford, 1993

4. Advanced Fashion Drawing – Lifestyle Illustration – Bill Donovan, Laurence King

2010

5. Anatomy and Drawing – Victor Perard, Dover, 2004


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PAPER VI - INTRODUCTION TO INFORMATION TECHNOLOGY

UNIT I

Computers and Internet; Hardware and peripherals;Operating Systems; SystemSoftware;

ApplicationSoftware; Software used in business– Accounting, Inventory, Purchase, Sales,

Human ResourceManagement, Production system

UNIT II

Networkingfundamentals; Introduction to LAN and WAN; Various Network Protocols and

topology; network planning and implementation; Introduction to Internet; Internet andIntranet;

World WideWeb; Web browsers; Search Engines; FTP; Internet connection and security

UNIT III

EnterpriseResource Planning (ERP); Importanceof ERPin business environment; How ERP

can improve efficiency in a businessenvironment; Popular ERPapplications; Infrastructure

and ImplementationPlanning; Migration planning for existing applications

UNIT IV

E-Commerce;Introduction to e-Commerce;Application of e-Commerce for various systems

and industry; Infrastructure and Implementation planning; security aspects

Security; Importance ofsecurity inInternet applications; Virus; Cyber attack and hacking;

security protectionand applications;Encryption

UNITV

Database Management System; Types of databases;normalization; tables and records; data types; typesofindexes;SQLs basics; querying records fromatable using SELECT Cloud computing;Pros andcons of hosting applications in cloud;cloud computing platforms

and architecture Virtualization; benefitsof virtualization; popular virtualization platforms

REFERENCE BOOKS:

1. Turban Rainer, Introduction to Information Systems: Enabling andTransforming

Business, Second Edition

2. Alexis Leon, ERPDemystified, Second Edition,Tata McGraw Hill (2011)

3. JamesO‟Brien,RameshBehl,ManagementInformationSystems, 9th

Edition(2009)

4. RaviKalkota, FrontiersofElectronic Commerce 1st

Edition,Pearson(2002)

5. CloudComputing:APracticalApproach 1st

Edition by RobertElsenpeter,TataMcGraw

Hill, 2009


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PAPER VII - FASHION FORECASTING AND DESIGN

CONCEPTUALIZATION

UNIT I - Trend Forecast

Methods of trend forecasting - collecting and authenticating sources of data - interpreting

influential factors like current events, prophetic styles, sales promotion efforts - analyzing data -

creating report using data - predicting key trend for the season in the form raw materials, trims

and accessories, shape, forms, colours, surface ornamentation

UNIT II - Market Study

Market segmentation - economic condition - consumer profiling and behavior - consumer

income spending capacity – population - mapping sociological environment - availability of

resources - accelerating factors - technological advances - collecting data, analyzing data,

creating reports using data, using report to take decisions

UNIT III - Concept Generation

Designing a design brief - Finding inspiration - illustrating fashion figures using different

medias - creating a cohesive collection - defining target consumer with supporting images -

creating mood boards, color boards and material board for future work reference - clarity and

communication - concept presentation.

UNIT IV - Components of Fashion

Exploring and identifying solution in aesthetic design - structural design - functional design -

identifying and examining the fashion for key silhouette - identifying right trims fabrics -

setting right colour dynamics - looks or styling to form collection and naming - final garment

detailing - surface embellishments and treatments like washes

UNIT V - Product Development

Developing technical drawing explaining the construction details and defining the usage of

materials - planning the line with the help of a merchandiser - creating the design concepts -

developing designs along with a skilled sample hand - will be documented digitally using

computer-aided design - manipulation of design to further commercialize if required

REFERENCE BOOKS:

a. The Dynamics of fashion – 4th

Edition – Elaine Stone

b. Fashion by design – Janice Greenberg Ellinwood

c. Fashion design drawing course – Caroline Tatham and Julian Seaman


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PAPER VIII - TEXTILE ENHANCEMENT

UNIT I - Textile wet processing

Understand the affinity of dyes with specific substrates - wet processing of cotton – scouring -

De-sizing - oxidative and reduction bleaching - dyeing using direct dyes - reactive dyes - Vat

dyes - Mercerization of cotton - machineries used for wet processing - scouring of wool -

degumming of silk.

UNIT II - Printing

Difference between dyes and pigments - conventional printing – block printing, stencil printing,

engraved roller printing - commercial printing – screen printing, rotary printing, sublimation /

heat transfer printing, flock printing, foam printing - printing paste preparation – materials and

methods used

UNIT III - Textile Rendering, Commercial Textile Design and Production

Importance of textile rendering - finishing of textiles - chemical finishing like flame retardant -

wrinkle resistant - anti-bacterial - soil release finish - water repellent and starching - mechanical

finishing and machineries used for singeing – calendaring, raising and shearing

UNIT IV - Natural Dyes

Evolution of natural dyes - definition and classification of natural dyes - sources of natural dyes

- natural dye preparation - details on the methods of application of natural dyes onto the textile

substrates - advantages and limitations of natural dyes - storing and usage of natural dyes in

ancient period

UNIT V - Trims and Accessories

Introduction to trims and accessories - Classification of trims based on application and

materials used - property requirements of various trims (treads/buttons, snap fasteners / Velcro/

zippers/ labels) - specific application of the various closures - aesthetical aspects to be followed

in selecting the closures

REFERENCE BOOKS:

1. Gulrajani M L and Deepti Gupta, “Natural Dyes and their Application to Textiles, IIT

Delhi, 1992

2. Clarke W., A Introduction to Textile Printing, 4th edition, Woodhead Publishing

Limited, Cambridge England (2004)

3. Dyeing and Chemical Technology of Textile Fibres by E.R. Trotman


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PRACTICAL III - PATTERN MAKING AND GARMENT CONSTRUCTION - II

Introduction:

Pattern making is the base for manufacturing any type of garment. It is the bridge

function between design and production. A sketch can be converted into a garment using a

pattern which interprets the design in the form of the garment components. With one well

drafted pattern it becomes possible to create innumerable garments. At the end of the course

the student will be able to draft the basic patterns.

Contents:

1. Draft the Pattern, Cut and Construct the “Bib” for the given measurement.

2. Draft the Pattern, Cut and Construct the “Jabla” for the given measurement.

3. Draft the Pattern, Cut and Construct the “knickers” for the given measurement.

4. Draft the Pattern, Cut and Construct the “Romper” for the given measurement.

5. Draft the Pattern, Cut and Construct the “A-Line Frock” for the given measurement.

6. Draft the Pattern, Cut and Construct the “Top and Gathered /Pleated Skirt” for the given

measurement.

7. Draft the Pattern, Cut and Construct the “Yoke Frock” for the given measurement.

8. Draft the Pattern, Cut and Construct the “children‟s frock” for the given measurement.

9. Design and Draft the Pattern, Cut and Construct the “Desired Garment for Boys”

10. Design and Draft the Pattern, Cut and Construct the “Desired Garment for Girls”

Criteria:

1) Sequence of Construction and operations are identified according to product and

training instructions.

2) Purposes of Pattern making and garment construction is described and related to

products, fabrics, and equipment.

REFERENCE BOOKS:

1. Pattern making for fashion design - H.G. Armstrong

2. Metric pattern cutting - Winifred Aldrich

3. Pattern making made easy - Gollian Holman

4. Apparel manufacturer‟s handbook - Jacob Solinger


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PAPER IX - BUSINESS COMMUNICATION UNIT I

Communication as a process -components of the process – barrier to communication and ways

of overcoming the barriers – characteristics of effective and ineffective communication

UNIT II

Techniques and Aids for effective listening/reading; How to use language effectively:

dimensions of clarity; precision; brevity; tone - Basics of effective business writing

UNIT III

Effective letters: Responding to queries / complaints; unsolicited sales appeal; internal memos;

brochures and fliers; communication to formal authorities

UNIT IV

Effective reports; types of reports; components of a report: structure; presentation. Use of

tables, charts, graphs for effective presentation of information in reports

UNIT V

Speaking effectively: interpersonal situations; public speaking; Effective presentations.

Conducting meetings/conferences - Recording proceedings and minutes - Facing interviews and

participating in group discussions effectively ;

REFERENCE BOOKS:

1. Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand and Sons,

New Delhi, 2006.

2. Ramesh, MS, and C. C Pattanshetti, “Business Communication”, R. Chand and Co, New

Delhi, 2003.

3. Rodriquez M V, “Effective Business Communication Concept”, Vikas Publishing

Company,2003.

PROJECT WORK AND VIVA VOCE – RESEARCH METHODS AND

REPORTING


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PAPER X –INDIAN CRAFTS – EVOLUTION, CLUSTER, PRODUCTS AND

TOOLS

UNIT I- Dyeing and Printing

Jaipur block making – the traditional way of making hand printed textiles - bandhej –tie-resist –

dyeing – the practice of creating patterned textiles from Jaipur and Jodhpur Bandhani-tie-resist-

dyeing of cotton cloth practiced in Malwa region – Indore - leheriya - tie - resist – dyeing

unique art from Jaipur and Udaipur - Thigma - tie-resist-dyeing –ladhak - Bandha-yarn tie-

resist-dyeing from Sambalpur –Orrisa - Block printing of bagh- Madhya Pradesh and Varanasi -

Paagadubandhu-yarn tie-resist-dyeing and Kalamkari-dye painted textiles – Andhra Pradesh -

Thanjavurkalamkari - dye painted textiles

UNIT II- Weaving and Knitting

Challi- woolen textiles – ladhak - kullu knitted socks and kullu shawls – Himachal Panjadhurrei

weaving – Punjab pata weaving –Chhattisgarh Patkuweaving andSujuni weaving from Surat -

loin loom weaving - hill tribes of the northeast, also referred to as back strap or body tension

loom – Kohima in Nagaland/crochet and lace work – Daman and Diu - Eri silk spinning –

Assam Rayon dhurrie -Striped cotton bhavanidhurrie – Erode – Tamilnadu

UNIT III- Jewelry and Other Accessories

Kundanjadai– gem setting – Rajasthan - Meenakari – the fusion of coloured materials - katputli

– the craft of making puppets - Papier-mâché – Kashmir and Delhi - bamboo nesting baskets –

Assam - Mask making – surat - cane haversacks and coiled cane hats– Along in Arunachal

Pradesh - kolhapurichappal-leather footwear- Kolhapur in Maharashtra - Jute craft – Bhopal -

Channapatna wood and lac turnery craft – Karnataka - Kathakali and Theyyamheadgear –

Kerala - Sikki craft – Madhubani in Bihar

UNIT IV - Embroideries

Kamdani and fardikakaam-metal work embroidery – Lucknow - Gotta work - Rajasthan -

kachchhi embroidery – Kachchhi in Gujarat - phulkari and bagh – Patiala in Punjab/zardozi -

gold embroidery – Lucknow ,Varanasi and Delhi - kashidakari - kashmiri embroidery - ari

embroidery and crewel work ,sozni, tilla anddori work, rezkar - Banjara embroidery – Pune -

muthangi-pearl-studded attire –madurai - Chikankari-embroidery of Lucknow

UNIT V - Appliqué work

Tharu applique - Tharu women use applique technique used for ornamenting traditional

garments and inShravasti and Behraich districts and applique in Lucknow, Aligarh and Rampur

districts - Katab- the kachchhi name for both direct and reverse applique - Namda – felted rugs

- applique in Madurai - Drasd-drub-ma-applique thangka – Daramshala in Himachal Pradesh.

REFERENCE BOOKS:

1. Applique the Basics and Beyond – Janet Pittman

2. Craft maps of India – Jaya Jetlly – state wise crafts in India

3. Handmade in India http://www.cohands.in/handmadepages/

4. The Techniques of Indian Embroidery – Anne Morrell


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PAPER XI –INTRODUCTION TO APPAREL MANUFACTURING PROCESS

AND COSTING

UNIT I - Garment Manufacturing: Spreading, cutting, bundling and ticketing, fusing, sewing -

process flow chart of various garments (T-shirt, Formal shirt, trouser, A-line frock, ladies tops,

romper, kid‟s knickers, vest and boxers) - production systems – progressive bundle system,

modular production system, unit production system - setting up production line targeting output

efficiency and quality monitoring

UNITII–Knitting: Introduction to knitting - Comparison of fabric properties - wovens, knits

and bonded fabrics - types of knitting-warp knitting and circular knitting - difference between

warp and circular knitting - basic weft knitted structures and their production - plain, rib,

interlock and purl - fundamentals of formation of knit, tuck and float stitches

UNIT III - Garment Washing, Pressing and Packing

Introduction to garment washing - different techniques used for washing, washing agents -

importance of garment washing - wash care labels - garment washing machines - time setting

and precautions to be taken while washing a garment - effect of shrinkage while washing -

quality monitoring system in washing - problems related to dye striping during washing –

mechanism of crease formation - tools and machines used for pressing – methods of pressing –

materials and methods used for packing – software for optimizing space – export standards

UNIT IV - Warehouse Management

Warehousing – definition - procedures followed - possible problems which might arise during

warehousing - signs and labels for warehousing - methods of warehousing - new technologies

adapted for warehousing

UNIT V - Garment Costing

Fixed cost and variable cost - elements of cost - factors that determines the price of the garment

- costing of apparels in the garment industry

REFERENCE BOOKS:

1. Knitwear Design – Carol Brown

2. Knitting Technology – David J. Spencer

3. Ruth E.Glock and Grace I. Kunz “Apparel Manufaturing – Sewn Product Analysis

“Prentice Hall , New Jensey , 2000. ISBN: 0130846635

4. Solinger Jacob “Apparel Manufacturing Hand Book”, Problems Media Corporation,

USA, 1998.

5. KatherinMcKelvy, “Fashion Source Book”, Om Book Service, 2001


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PRACTICAL IV - PATTERN MAKING and GARMENT CONSTRUCTION - III

Introduction:



pattern which interprets the design in the form of the garment components. By using Draping or

Drafting technique it is possible to create innumerable garments. At the end of the course the

student will be able to draft/drape the Different styles of patterns using different Body

measurements. Digitalization helps in storing patterns in system for usage in pattern correction

of design modification and sharing with factory for production.

Contents:

Draft the Pattern, Cut and Construct the “Brassiere” for Women using given

Measurement

Draft the fabric, Cut and Construct the “Saree Petticoat” for Women using given

Measurement

Draft the fabric, Cut and Construct the “Western Tops/Traditional Tops” for Women

using given Measurement

Draft the Pattern, Cut and Construct the “Skirt” for Women using given Measurement

Draft the fabric, Cut and Construct the “Palazzo” for Women using given Measurement

Draft the fabric, Cut and Construct the “Formal Shirt ” for Women using given

Measurement

Draft the Pattern, Cut and Construct the “SalwarKameez for Women using given

Measurement

Draft the Pattern, Cut and Construct the “Saree Blouse” for Women using given

Measurement

Design and Draft/Drape the Pattern, Cut and Construct the “Desired Garment for

Female”

Digital imaging of above patterns using textile software

Criteria:

1) Sequence of construction and operations are identified according to product and training

instructions.

2) Purposes of Pattern Drafting/Draping and garment construction is described and related to


3) Use textile software to digitalize patterns.

REFERENCE BOOKS:

1. Apparel Manufacturer‟s Handbook - Jacob Solinger.

2. Thomas Anna Jacob, “The art of sewing", USB publishers New Delhi, 1994.

3. VermaG.,”Cuttingand Tailoring Theory", Asian Publishers Delhi, 1999.

4. Cooklin G, Garment Technology for Fashion Designers” Blackwell Publishing, 1977

5. The Art of Fashion Draping – Connie Amaden Crawford


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PAPER XII - MANAGING HUMAN CAPITAL UNIT I

Human Resource Management and its responsibilities; Strategic Human Resource

Management; How to leverage HR department for sustainable competitive advantage;

Organizational structures; Role of HR Managers; Latest trends in HR Function

UNIT II

Recruitment- Importance of hiring right resource for a role; various methods of identifying

potential resources; tools and technology used in sourcing and storing profiles; writing clear job

descriptions; Staffing-Requirement planning and forecasting; Interviewing and Selection;

various testing and selection methods; effective interviewing techniques; common interviewing

mistakes; leveraging technology for interviewing; importance of diverse work force and

benefits

UNIT III

Training and Developing people; New employee induction; identifying the right training;

Various training methods and techniques; Career planning and development; Effective methods

for training senior management; Growing Managers- Introduction; Styles of management;

coaching and mentoring; Globalization and its impact on business and HR strategies; key

factors for success

UNIT IV

Performance Appraisal and growth-performance appraisal methods; Appraisal discussions;

Management by Objectives (MBO) approach in appraisal and promotion - compensation and

incentives: Basics of compensation; various criteria used to calculate compensation; various

compensation models; Incentives for employees and senior management Benefits – Different

types of benefits–Statutory benefits–Benefits to build employee commitment

UNIT V

Employee Rights and security: Role of Unions in workplace (Pros and cons);Collective

bargaining; Grievance handling; managing layoffs and separation; labor legislations;

Importance of employee health; Methods of evaluation for HR function Employee information

management systems: Record keeping; software used; archiving and purging of records

REFERENCE BOOKS:

1. Gary Dessler, Fundamentals of Human Resource Management: Content, Competencies and

Applications, Pearson (2010)

2. Peter Dowling, Marion Festing, Allen D. Engle, International Human Resource

Management5th

edition, South Western(2012)

3. Dr. R.VenkatapathyandAssissiMenacheri, Industrial Relations andLaborWelfare,

AdithyaPublications, Coimbatore

4. Robert. L. Gibson and Marianne H. Mitchell, Introduction to Counseling and Guidance,7th

edition, PHI Learning(2009)


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PAPER XIII - FINANCIAL REPORTING AND ANALYSIS

UNIT I Financial statements: Objectives and uses - Basic accounting concepts: The Balance Sheet-

Basic accounting concepts: The Income Statement-Contents of Financial Statements- Formats

of presentation of financial statements: Statutory requirements and practices by companies-

Financial reporting practices of different forms of organizations.

UNIT II Understanding Financial Statements-Auditors‟ opinion, Notes to Financial Statements- Segment

Reporting- Full Disclosure – comparative statements –Management Discussion and Analysis -

Accounting Policies- Corporate annual reports of Indian companies: An over view-

Characteristics of Quality Financial reporting - Seven deadly sins of financial reporting– IFRS

and its implications for companies.

UNIT III The Cash Flow Statement – Purpose - sources and uses of cash-Preparation of cash flow

statement- Cash flow from Operations- Cash flow from Investment activities- Cash flow from

financing activities - Role of depreciation– Analysis and interpretation of cash flow statement-

Cash realization ratio-cash flow coverage ratio-free cash flows.

UNIT IV Financial Statement Analysis: Meaning and objectives, Tools and techniques of financial

statement analysis- Financial Ratio Analysis- Liquidity ratios, Profitability ratios, turnover

ratios, and market test ratios- relating the ratios: The Du Pont System- Bench marks for

comparison

UNIT V Financial statements forecasting- Effect of changes in accounting principles – sustainable

earnings – recurring vs. nonrecurring – operating vs. non- operating – continuing vs.

discontinued - Effect of discontinuing operations – comprehensive income – revenue

recognition – various forms of sales growth – internally-generated growth, growth from

acquisitions

REFERENCE BOOKS: 1. Anthony, Robert N., et.al,: Accounting–Text and Cases, Eleventh Edition (2003),Tata MC

Graw Hill Publishing Company Ltd. , New Delhi.

2. Fraser, Lyn M,: Understanding Financial Statements. Ninth Edition,(2010) PHI Learning

Private Ltd, New Delhi.

3. Gibson, Charles H, Analysis of Financial Statements, Cengage Learning, (2009), New Delhi

4. Black, Geoff, Applied Financial Accounting and Reporting, Oxford University

Press,(2004), New Delhi.

5. JawaharLal, Corporate Financial Reporting: Theory and Practice, Taxmann Allied

Services (P)Ltd. (2005), New Delhi.

6. Miller, Paul B.W and Paul R Bahnson: Quality Financial Reporting, Tata McGraw Hill

(2005), NewDelhi.

7. SN Maheshwari- Principles of Management Accounting, Sultan Chand and Sons (2006),

New Delhi.


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PAPER XIV - FASHION ACCESSORIES

UNIT I

Evolution of fashion accessories - reason for accessories - role of fashion accessories in fashion

industry - shift of craft men to designers - building on tradition - design and construction

process- concept to consumer - importance of accessory library for a fashion designer

UNIT II

Jewelry - precious jewelry and costume jewelry - a brief history of jewelry - catwalk jewelry -

fine jewelry - fashion jewelry - neck lace styles - earing styles - brooch styles - bracelet styles -

ring style - types of clasps and chains - mode of research - material sourcing – hallmarking -

pricing designs - key materials - beads and stones - care for jewelry - exploring construction

techniques.

UNIT III

Footwear - origins of footwear - prehistoric sandal - from the middle ages to the renaissance -

shoe sizing - European Renaissance – a cultural shift - a brief history of shoe laces - French

Supremacy and technical developments - global influences - mechanization of industry -

components in footwear - classification of footwear – men‟s and women‟s - building brand

awareness

UNIT IV

Hats and caps –history of head wear – a symbol of status and personality - basic styles of

headgear - terminology for head wear - glossary of hat silhouettes - norms for designing

millinery - tools used for Millenery - foundation materials for millenery - construction tools

UNIT V

Handbags – historical development of bags - components of bags - framed bag - inset bag -

turned bag - foundation materials for bags - exploring construction techniques - evening wear,

work wear - types of handbags and usage - machine embellishments - contemporary finishing

techniques - glossary

REFERENCE BOOKS:

1. Jewelry solutions – DevidMcLoughlin

2. Shoes - Rebecca Shawcross

3. Basics Fashion Design -09 - Designing accessories – “John Lau”

4. Hats and Caps – Gianni Pucci


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PRACTICAL V - FABRIC QUALITY EVALUATION

Introduction:

For each garment it is necessary to meet out specific quality so that a person is able to

obtain durability and comfort. Since the properties of a fabric form the deciding factor for

the properties of the garment it becomes essential to examine the quality.

Contents:

1. Determination of fabric tear strength.

2. Determination of fabric tensile strength.

3. Determination of fabric burst strength.

4. Determination of fabric abrasion resistance.

5. Determination of fabric crease recovery.

6. Determination of fabric rubbing fastness.

7. Determination of fabric pilling resistance.

8. Determination of fabric drapability

9. Determination of fabric seam strength and seam slippage

10. Determination of fabric air permeability

Criteria:

Upon completion the students will be able to

Measure important characteristics of fabric and garment

Interpret the results obtained during evaluation of fabrics

REFERENCE BOOKS:

1. Booth J.E., “Principle of Textile Testing”, Butterworth Publications, London, 1989

2. Saville B.P., “Physical Testing of Textiles”, Textile Institute, Manchester, 1998


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PRACTICAL VI - PATTERN MAKING AND GARMENT CONSTRUCTION - IV

Introduction:



pattern which interprets the design in the form of the garment components. By using Draping

or Drafting technique it is possible to create innumerable garments. At the end of the course

the student will be able to draft/drape the Different styles of patterns using different Body

measurements.

Contents:

Draft the Pattern, Cut and Construct the “Lingerie” for men using given Measurement.

Draft the Pattern, Cut and Construct the “Shorts” for men using given Measurement.

Draft the fabric, Cut and Construct the “T-Shirt” for men using given Measurement.

Draft the fabric, Cut and Construct the “Kurta and Pyjama” for men using given

Measurement.

Draft the fabric, Cut and Construct the “Formal Shirt” for men using given

Measurement.

Draft the Pattern, Cut and Construct the “Formal Trousers” for men using given

Measurement.

Draft the Pattern, Cut and Construct the “Jeans” for men using given Measurement.

Draft the Pattern, Cut and Construct the “S.B.Coat” for men using given Measurement.

Design and Draft/Drape the Pattern, Cut and Construct the “Desired Garment for Male”

Criteria:

1) Sequence of Construction and operations are identified according to product and

training instructions.

2) Purposes of Pattern Drafting and garment construction is described and related to


REFERENCE BOOKS:

1. Pattern Making for Fashion Design - H.G. Armstrong

2. Metric Pattern Cutting - Winifred Aldrich

3. Pattern Making Made Easy - Gollian Holman

4. Apparel Manufacturer‟s Handbook - Jacob Solinger

5. The Art of Fashion Draping – Connie Amaden Crawford


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PAPER XV - FINANCIAL MANAGEMENT

UNIT I

Small and Medium Enterprises– Introduction–Financing the SMEs – business lifecycle– Start –

up, early growth, takeoff, maturity– Finance Gap –Sources of financing: debt financing – equity

financing – convertible loans– Bank borrowings, Bill financing–factoring of receivables, loans

from finance companies –Stock Exchange Platform for SME stocks.

UNIT II

Working Capital concept– Current assets-current liabilities-Net working capital- Operating

cycle-cash cycle- forecasting the working capital requirements –Working capital policies-

adequacy of working capital– determinants of working capital– cash management models

UNIT III

Managing Inventory-types of inventory-inventory costs-Inventory control system- Managing

payables-cost of open account trade credit-trade credit involving discounts- Managing short

term borrowings: types of borrowing-collateral for borrowing-cost of borrowing- Banker– SME

relationship

UNIT IV

Cost of Capital– approach to measuring cost of capital – Capital budgeting –Payback period-

Accounting rate of return-Net present value.

UNITV

Venture Capital- venture investment process – seed funding – crowd funding– angel investors –

forms of venture capital investment- structure of the funds- corporate investors, bank equity

REFERENCE BOOKS:

1. Ciaran Mac an Bhaird –Resourcing Small and Medium Sized Enterprises

2. Verlag Berlin Heidelberg, A financial growth life cycle approach, Springer- 2010

3. Khan and Jain – Management Accounting 5th Edition, 2010

4. I M Pandey– ManagementAccounting: 2009

5. Smith, Keith V, Guide to Working Capital Management, McGraw Hill Book Company

(1979), NewYork

6. Stancill, James McNeill, Entrepreneurial Finance for New and Emerging Business,

Thomson South Western(2004)

7. Adelman, Philip J and Alan M Marks, Entrepreneurial Finance, 5th edition, Prentice

Hall- Pearson (2009) New Jersey.


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PAPER XVI - MARKETING PRACTICES

UNIT I

Marketing Concepts– approaches to marketing– core concepts of marketing–marketing process-

functions of marketing-Marketing Mix–Four P‟s of marketing–Its significance in the

competitive environment– product and product line– product mix– product lifecycle– managing

the product in product lifecycle

UNIT II

Market segmentation– bases for market segmentation of consumer goods, industrial goods and

services – market targeting and position strategies

UNIT III

Pricing –importance – methods – objectives– factors- Market evaluation and controls– types,

processes, obstacles to marketing control– Different types of Pricing–with objectives

UNIT IV

Physical Distribution–importance and role of distribution in marketing -introduction to various

channels of distribution– promotion tools – sales promotion, advertising, personal selling, direct

marketing and online marketing as promotion tools

UNIT V

New Product introduction– fundamentals of market intelligence– New Product decision

process–types of new products –test marketing of a new product, packaging – purpose, types –

marketing audit and marketing ethics

REFERENCE BOOKS:

1. Philip Kotler- Marketing Management,14th Edition 2011

2. V S Ramasamyand S. Namakumari –Marketing Management: Planning, Implementation

and Control: Global Perspective Indian Context, Macmillan India, 2007


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PAPER XVII –SUSTAINABLE FASHION

UNIT I

General definition of sustainable fashion - direct and indirect impact of fashion industry growth

on nature and environment - importance of sustainable fashion as a practice - thoughts on

sustainable fashion in modern history - role of NGO‟s and environmentalist/ innovation‟s and

technologies - the scope of sustainable fashion - Repurposed and recycled clothing and textile -

techniques of repurposing and recycling - materials in eighteenth, nineteenth and twentieth

century - a brief history on secondhand clothing - vintage clothing - term: make do and mend -

reason for up cycling considered as sustainable practice - recycled textiles – process and market

UNIT II

Role of quality of craftsmanship - the golden age of couture - 1960s – disposable fashion –

paper clothing - introduction of ready-to- wear garments - 1970s hippie culture as sustainable

fashion movement - zero waste - cutting and sewing method - emerging revolutionary term fast

fashion and impact on environment - mass production - fully fashioned knitwear manufacturing

UNIT III

Natural fibers – cotton, wool, hemp - Manmade fibers - Rayon, bamboo and Lyocell -

Synthetic fibers – nylon and polyester - Impact of synthetic dyes to environment and people -

few best practices followed by dyeing industries – discharge printing, heat transfer printing,

recovery and reuse of water - Indigo – the beautiful blue dye

UNIT IV

Transforming fashion system to think towards trans-functional garments/ multifunctional

garments - trans-seasonal garments modular - multiple approach to durability - metabolism of a

wardrobe - design for low launder, to stain, low iron, repair services - product leasing system -

emphasizing the use of local materials, skill and culture in products

UNIT V

Resurgence of sweat shops, subcontracting and the runaway shop – unionization - combating

poor labor practices - corporate social responsibility and code of conduct - three pillars of

decency - advocacy and awareness - fur trapping - fur farming - rise of anti –fur movement -

sustainable alternatives for fur - formation of PETA – people for the ethical treatment of

animals

REFERENCE BOOKS:

1. Fashionand Sustainability - Kate Fletcher and Lynda Grose

2. Sustainable fashion – Jenifer Farley Gordon and Colleen Hill


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PAPER XVIII – HOME TEXTILES

UNIT I

Introduction to Textile Furnishings: Definition, Different types of furnishings materials Woven

and non-woven, factors affecting selection of home furnishings. Floor Coverings: Hard floor

coverings, resilient floor coverings, soft floor coverings, carpets and rugs, cushion and pads -

Use and care. Wall Coverings: Types, factors for selection, use and care.

UNIT II

Window Dressings: Different types of doors and windows – Their applications. Draperies

– Choice of fabrics, calculating the amount of material needed. Curtains – Types of

curtains. Method of finishing draperies – Tucks or pleats - Uses of drapery rods, hooks, tape,

rings and pins.

UNIT III

Living Room Furnishings: Sofa covers, Wall hangers, Cushion, Cushion covers,

Upholsteries, Bolster and bolster covers. Bed Linens: Definitions, types of bed linen - sheets,

blankets, blanket covers, comforters, comfort covers, bed spreads, bed skirts, duvets, mattress

and mattress covers, pads, pillows and pillow covers, throw pillows, shams - their uses and

care.

UNIT IV

Kitchen Linens: Definitions, types of kitchen linens - dish cloth, hand towels, kitchen

equipment covers - their use and care - cleaning materials wipes and mops

UNIT V

Table Linen: Definitions, types – table linens, table mats, table cloths and place mats, hand

towels – selection – use and care.

REFERENCES BOOKS:

1. Brian. D Colemen, "Luxurious Home Interiors”, Gibbs Smith Publication, Hong Kong,

2004.

2. Robett Harding, “Curtains, Blinds and Valances”, Eagtemoss, Ohio, 1998.

3. Katrin Cargill, “Simple Curtains”, Ryland Peters and Small, London, 2002.

4. Charles Randall and Sharon Templeaton, "Dream Windows", Randall International

Orange, California, 2003.

5. Wendy Baker, “Curtain and Fabric Selector”, Collins and Brown, London, 2000.

6. PremavathySeetharaman and ParveenPannu, “Interior Design and Decoration”, CBS

Publishers and Distributors, 2005.

7. Jay Diamond and Ellen Diamond, “Fashion Apparel, Accessories and Home

Furnishings”, Prentice Hall, First Edition, 2007.

8. Ashley A.L., “Decorating with Fabric”, Crown Trade Paper Packs, New York, 1995.

9. Foley T, “Linens and Laces”, Clarkson Potter Publications, New York, 1990.

10. Simon and Schusper, “Home Decorating Book”, The Simplicity Pattern Company, New

York, 1993.


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PRACTICAL VII – FASHION IN PRACTICE

INTRODUCTION:

Students are expected to design garments according to different events and themes with

advancement in technology and updated trend.

Contents:

Fashion Draping For Kids Garment

Fashion Draping For Women‟s Garment

Fashion Draping For Men‟s Garment

CONCEPT CLOTHING: Design garments for a variety of concepts like

Heritage/wedding/work wear/evening wear

FASHION and FILM STYLING: Create innovative designs and accessories for models

and magazine cover page shoots and movies

Criteria:

1) Identifying the variety of concepts according to the current fashion trends.

2) Purposes of Pattern Draping and garment construction is described and related to Theme,


REFERENCE BOOKS:

1. The Art of Fashion Draping 3rd edition - Connie Amaden - Crawford

2. Draping Period Costumes: Classical Greek to Victorian - Sharon Sobel


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PAPER XIX – FASHION SUPPLY CHAIN AND LOGISTICS MANAGEMENT

UNIT I

Difference in retail and manufacturing supply chain and logistics - Elements of retail supply

chain - strategic tactical operational and execution view of retail supply chain - supply chain

maturity - Retail distribution - different replenishment models - direct store delivery - home

delivery - information technology for retail distribution and replenishment - measures for

distribution and replenishment.

UNIT II

Transportation planning - transportation execution processes - using IT for transportation

management - concept of transportation management maturity model - measures of transport

management - green transport - basic function of a retail warehouse - value added service of a

retail warehouse - retail warehouse best practices – cross docking - concept of warehouse

management maturity model - use of IT for warehouse management - measures of warehouse

management.

UNIT III

Reasons for having inventory and cost of inventory - concept of inventory management

framework and inventory management pyramid - Tools of inventory management -assumptions

of Economic order quantity (EQL) and periodic review model - Inventory control tools –

periodic and perpetual inventory system - inventory classification - factors to be considered by

retailers for deciding on inventory - best practices in retail inventory management - use of

information technology for inventory management - measures of inventory.

UNIT IV

Retail sourcing - merchandise procurement - global sourcing - green sourcing - sourcing

measures - information technology in retail supplier relationship management - retail sourcing

trend - customer service - order management.

UNIT V

Apparel and footwear retailing - apparel retailing supply chain - pre pack planning - apparel

retailing in India - emergence of value fashion retailing - apparel supply chain innovations -

footwear retailing - Indian footwear market - major drivers of Indian footwear retail supply

chain - Jewelry retailing – supply chain characteristics - IT for product life cycle management

REFERENCE BOOKS:

1. Supply Chain Management for Retailing – Rajesh Ray

2. Sunil Chopra, Peter Meindal, “Supply Chain Management: Strategy, planning and

operations”, Prentice Hall Inc., 2001.

3. Douglas M.Lambert, James R.Stock, Lisa. M.Ellram, “Fundamentals of Logistics

Management”, Columbia BoblinMedia Corp., 1998.

4. Martin Christopher, “Chap.7 of Logistics and Supply Chain Management –

Strategies for reducing cost and Improving service”, Second Edition, McGraw Hill. Inc.,

New York 1992.


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PAPER XX - LEGAL AND REGULATORY ASPECTS OF

ENTREPRENEURSHIP UNIT I

Introduction to regulatory requirements of starting a business– contracts–entering into

contracts–registeringacompany / partnership firmwith theRegistrar ofCompanies–

understanding the documents required to be submitted to theRoC– approvals required

fromother agencies to start a business– Field Study and Collectall information fromdifferent

agencies byself learning

UNIT II

Introduction to the legal dimensions of business– foundations of legalenvironment of business

introduction to law of fiduciaries–elements necessary for binding contract– intellectual

propertyrights– patentinginventions and processes to erectbarriersto entry, reducecosts and

generate revenues– protectingtacit knowledge– copyrighting works – creating brand equity

through useoftrademarks

UNIT III

Laws relevant to human resources–employmentand wrongful termination– employment–

discrimination and harassment- recent laws enforced– regulatory approvals and registration

with governmentbodiespertaining tohuman resources- PF,ESI andWorkmen Compensation Act

– Factory actandIndustrialdisputes Act.

UNIT IV

Legalaspects of raising venture capital– state laws and regulations governing securities

offerings– potentialliability for securities fraud, insider trading– how to get listedin

stockexchange – field study

UNITV

General principles oftaxation– Direct and Indirect Taxes– Tax evasion–avoidance,causes and

remedies;Computation ofIncome–Capital Gains – VAT – provisions and exemptions;

ExciseDuty– Objectives and exemptions– Customs duties –levy ofimport and export duties. REFERENCE BOOKS:

1. Don Mayer, Daniel Warner, George Siedel andJethro K. Lieberman- Business Law and theLegalEnvironment,2011

PROJECT WORK AND VIVA VOCE – LEGAL APPROVALS FOR A NEW BUSINESS


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PAPER XXI - FASHION RETAIL MANAGEMENT

UNIT I

Category management process - guide lines for defining category - Merchandising and its

benefits - merchandise hierarchy - merchandise forecasting - forecasting methods - merchandise

budgeting - sales plan - stock s support plan - planned retail reductions - planned purchase

levels - gross margins and markups - six months (seasonal) budgeting - OTB merchandise

control system - OTB calculations - roles and responsibilities in various types of merchandising

organizations .

UNIT II

The concept of assortment management - assortment management framework - assortment

objectives - concept of product line, breadth and depth of an assortment - range planning – SKU

planning - role of data and information technology in assortment - store clustering - types of

store clustering - space management and its benefits - different stages of space planning –

planograms - issues in space management - information technology in space management

UNIT III

Retail pricing challenges - tactical and strategic price changes - types of pricing strategies -

price elasticity - retail pricing life cycle - managing retail markdown - one to one pricing -

retail promotions - objectives of retail promotions - promotional measures and KPIs -

promotion tools - major decision points for retailers while planning promotions - information

used for planning promotions - promotion execution - promotion optimization process and tools

- IT for managing price, promotion and margin

UNIT IV

Methods used in direct marketing industry - strategic merchandising plans - growing Internet

business and its dramatic impact on the retail industry - after sales services - methods used for

sale conversion - merits and demerits of online business – both customer and promoter point of

view -entire process of online business and supply chain function.

UNIT V

Developing Strong communication themes to connect customers and merchandise - in store

installation - Merchandise presentation - technological advancement in exhibition design and

how they are utilized to produce a visual outcome for exhibition purposes - theory and practical

applications of visual merchandising techniques in the fashion industry - usage of light sources

to control the environment.

REFERENCE BOOKS:

1. Supply chain management for retailing – Rajesh Ray

2. Basics of Fashion Management - Fashion promotion – Gwyneth Moore

3. Basics of Fashion Management – Fashion Merchandising – Virginia Grose

4. Basics of Fashion Management – Fashion Buying – David Shaw andDimitriKoumbs


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PAPER XXII - ADVANCEMENTS IN TEXTILES

UNIT I

Technical Textiles – An Overview: Definition and scope of technical textiles, Milestones in the

development of technical textiles, Textile processes, applications, Globalization of technical

textiles, Future of the technical textiles industry - Technical Fibres: Introduction, High

performance inorganic fibres, Ultra-fine and novelty fibres, Fibres used in Civil and agricultural

engineering, Automotive and aeronautics, Medical and hygiene applications, Protection and

defence applications.

UNIT II

Textiles in Civil Engineering: Geosynthetics, Geotextiles, Essential properties of geotextiles,

Engineering properties of geotextiles, Geotextile structure, Frictional resistance of geotextiles.

Medical Textiles: Introduction, Fibres used, Non-implantable materials, Extra-corporeal

devices, Implantable materials, Healthcare / hygiene products.

UNIT III

Textiles in Defense: Introduction, Historical background, Criteria for modem military textile

materials, Textiles for environmental protection, Thermal insulation materials, Water vapour

permeable and waterproof materials, Military combat clothing systems, Camouflage

concealment and deception, Flameretardant, heat protective textiles, Ballistic protective

materials, Biological and chemical warfare protection.

UNIT IV

Textiles in Transportation: Introduction, Textiles in road vehicles, Rail applications, Textiles in

aircraft, Marine applications, Future prospects for transportation textiles.

UNIT V

Wearable Electronics - Introduction, model of a design. Business executive applications –

medicine safety – their applications – entertainment and recreational applications –musical

jackets – electronic table cloth.

REFERENCE BOOKS:

1. A.R. Horrocksand S.C. Anand (Edrs.), Handbook of Technical Textiles, The Textile

Institute, Manchester, U.K., 2000, Woodhead Publishing Ltd., Cambridge, England.

PRACTICAL VIII –ADVANCED COSTUME DESIGNING

Introduction:

Costume design is the envisioning of clothing and the overall appearance of

character/performer. Costume may refer to the style of dress particular to a nation, a class, or a

period. And costume designer is a person who designs costumes for a film, stage production.

Content:

1. Styles of draping-western wear

2. Styles of draping - Indian wear

3. Costume designing

a. Movies

b. Photography


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4. Styling - celebrity and event

a. Celebrity Styling

b. Wedding Styling

c. Event Styling

Criteria:

1) Costume must be presented on a model and ready for a runway show.

2) Purposes of Pattern Draping is described and related to garment, fabrics, and equipment.

3) Costume designers depend mostly on the entertainment Industry. So they should

understand the technique of Photography and should capable to analyse the new

trend/fashion in film industries.

REFERENCE BOOKS:

1. Lines, Marks and Drawing – Through the Lens of Roger Ballen

2. Basics of Fashion Design – Styling – Jacqueline McAsseyand Clarke Buckley.

PRACTICAL IX – VIRTUAL GARMENTING

Introduction:

A virtual garment fitting CAD fits a garment to 3D avatar. This CAD uses scanned

dimensional body data of front and back of the garment. This system needs only the front and

back part of garment without the master patterns.The garment components such as collar and

sleeve, are assembled together to following specific pattern-making rules which are totally

different from the conventional assembly methods, while the garment is constructed from 2D

patterns, the quality of fit is evaluated on 3D human models and shows good fitting results with

fabric efficiency.

Content:

Drafting (2D), grading, simulating the garment fit (3D), and marker planning the following

garments:

1. Kids wear

2. T-shirt.

3. Ladies top

4. Ladies skirt.

5. Formal shirt

6. Formal trouser.


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Criteria:

1. To know more about technology used in Pattern Drafting, Grading, marker planning, 3D

simulation in industries.

2. To gain experience in garmenting through computer aided software and visualize the 3D

view of the particular garment.

3. Output to digital devices such as laser, water-jet and 3D printing

REFERENCE BOOKS:

1. Modaris, Diamino, and Just Print for Apparel Design- By Catherine Black.

2. Pattern Cutting for Clothing Using CAD-By, M Stott.

3. http://assystbullmer.co.uk/

PAPER XXIII - ORGANIZATIONALSUCCESS THROUGH INNOVATION UNIT I

Innovation in business–the big picture– theIQ– InnovationQuotient–Stepping off the cliff -

Establishing environments for creativity– Cycling worlds –Creatingthe climate–Taking risks,

failingandbeingOK.

UNIT II

Innovation and organizational success– Innovation as a corebusinessprocess, Innovation asa

driver of organizational growth– Innovation in the context of Small and MediumEnterprises–

Innovation and Entrepreneurship–Make innovations work for the organization– Design

organizationfor innovation focus.

UNIT III

The creative problem– solving structure– Planning – Task Analysis– Springboards –

Speculative thinking exercise–Imaging, metaphor, analogyand excursion- Journeyinto

absurdity –Selection ofspringboards– Idea development– Developmentalthinking exercise–

Next steps –Learning fromactual experience

UNIT IV

Invention and Innovation – The breakthrough dilemmas– invention: seeing differently –

Innovation:the long road – fosteringinvention–mentoring and apprenticeship– fostering

innovation –innovative research groups – obstacles to radicalinnovation–cultures of innovation

–innovationatthecrossroads.

UNITV

Innovation and the market–Idea toMarket, Understanding the basic steps: Intellectual Property

Rights (IPR)–Protecting IPR– Patents, Trademarks, and Copyrights– Leveraging IPR.

Institutionalsupport for Innovation –funding, mentoring, networking, policy support


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REFERENCE BOOKS:

1. BellonWhittington - Competing through Innovation, Prentice 2006

2. Peter F. Drucker-Innovation and Entrepreneurship, 2012

3. Michael H. Morris, Donald F. Kuratko and Jeffery G Covin– Corporate

Entrepreneurship andInnovation: Concepts, Contexts and Commercialization, 2011

4. John Bessant and JoeTidd - Innovation and Entrepreneurship,2011

PROJECT WORK AND VIVA VOCE – FASHION PORTFOLIO

Students are required to document all relevant works that has been carried out along with their

research details, material swatch cards, product shoot, portfolio shoot etc. This will be further

used to present personal taste and style of work to fashion industries. All the subsequent work

that the students do during the rest of the program will become part of this fashion portfolio.

PROJECT WORK AND VIVA VOCE - PRACTICAL TRAINING

Students will go through industrial training program during the entire course of the semester.

Project brief will be made in consultation with the sponsoring industry. Students will be

focusing on:

i) Research work

ii) Consumer research

iii) Market research; and

iv) Design brief

All design process will be followed according to project requirement set forth in collaboration

with the sponsoring industry. Industrial training program will be inspected by regular faculty

visits. The students will do final presentation and a project report.


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PRACTICAL X- BRIDAL GARMENTS AND ACCESSORIES

Introduction:

Indian bridal wears have a vast majority of varieties. In fact every state in India has

it own kind of bridal wear. Each and every religion has its own way of dressing for the

wedding. The bridal wears are also classified according to the work on them.

Content:

1. Design and Construct the Bridal wear for Bengali men.

2. Design and Construct the Bridal wear for Bengali women.

3. Design and Construct the Bridal wear for Indian catholic men.

4. Design and Construct the Bridal wear for Indian catholic women.

5. Design and Construct the Bridal wear for Punjabi men.

6. Design and Construct the Bridal wear for Punjabi women.

7. Design and Construct the Bridal wear for Rajasthani men.

8. Design and Construct the Bridal wear for Rajasthani women.

9. Design and make terracotta Jewellery for women.

10. Design and make KundanJewellery for women.

Criteria:

1) Sequence of Construction and operations are identified according to the

religion/product/occasion.

2) To gain experience in Pattern drafting/Draping and garment construction and

accessories designing exclusively for wedding occasion.

REFERENCE BOOKS:

1. The wedding dress: How to make the perfect one for you - Becky Drinan

2. Sewing Techniques – Jennifer Prendergast

3. Jewellery Design – Elizabeth Galton

http://www.amazon.in/Becky-Drinan/e/B00J3FVVV0/ref=dp_byline_cont_book_1


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PAPER XXIV - BUSINESS PLAN

UNIT I

Business Plan: The Meaning-The „why‟ of Business Plan – Basic Parameters - Basic

parameters: Timing of Decisions Undertaken-Project Parameters: The Common

Considerations – Factor of successful business–capital management– eligibility to attract

motivates - financial control– Anticipating change and adaptability.

UNIT II

Business Plan process–Sources of Information– Internet, government sources and statistics–

offline research resources - Library–SBDC‟s–Trade and industries association–sources of

market research– evaluating data - Benefits of Market Study - Coverage of Market Study -

Information Sources- Market Demand : A Five Dimensional Concept

UNIT III

Business Plan Components– The Executive Summary – Company Description– Industry

Analysis andTrends– Target Market– Competition – Strategic Position and Risk Assessment–

Marketing Plan and Sales Strategy– operations–Technology Plan– management and

Organization – Community Involvement and Social Responsibility– Development, Milestones

and Exit Plan– The Financials.

UNIT IV

Exploratory –cum-Desk Research(EDR) – Field Interviews: An Essential Skill– Field

Interviews: useful Tips-Product/ Service and EDR/DMR –Detailed Market Research (DMR) -

Other Methods– Analysis of Information- Need for Judgments– Soft Drink Illustration– Errors

and Precautions–Manufacturing Process –Sources of Technical Know-how- Reassurance on

Manufacturing Process– Plant and Machinery – Supplier Identification – Interaction with

Suppliers– Supplier Selection-Tips on Supplier– transaction.

UNIT V

The Layout– Built-up Area – Raw materials-Packing – Land Requirement– Utilities–

Manpower–Search for Location: Reasons– Selection Criteria-Information Sources – Location/

Site Selection- Purpose of Financial viability–Financial viability: Meaning– Project Cost–

Avoid Differences with Loaning Agency– Working Capital and Working Capital Margin-

Assessment of Working Capital Requirement– Working Capital Assistance. Capacity

Utilization and Income, Expenditure, Profit Estimate–Viability Test–profitability –Cash Flow

Estimate– Risk Analysis – Financial Viability: A Recapitulation – Implementation schedule.

REFERENCE BOOKS

1. Rhonda Abrams “The Successful business Plan Secrets and Strategies” Prentice 2. Rhonda Abrams “ The business Plan in a day ” Prentice

3. Business plan Preparation–Entrepreneurship Development Institute of India

4. Arthur R. De Thomas Ph.D. and Lin GrensingPophal, Writing a Convincing Business

Plan

5. Mike P. McKeever, How to Write a Business Plan


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PAPER XXV - ORGANIZATIONAL BEHAVIOUR

UNIT I

Organizational structure and design: strategy and goals of organizations; basic attributes of

organizations, organizing and co-coordinating work, - different types of organizational design

based on nature of business.

UNIT II

Group dynamics and teamwork - how groups work, groups in organizations, stages of group,

foundations of group performance, decision making in groups. Teams and teamwork, team

building, improving team processes, teams in the high performance workplace.

UNIT III

Leadership: Theories and practice - trait, behavioral, contingency theories. Transformational

leadership. Power and politics: power and influence, power - formal authority and obedience

empowerment, organizational politics – political behavior in organization

UNIT IV

Organizational culture, understanding organizational cultures, managing organizational culture,

and organizational development: nature scope objectives and intervention strategies

UNIT V

Organizational Behavior responses to Global and cultural diversity, challenges at international

level, difference between countries, challenges of workforce diversity and managing diversity

cases

REFERENCES BOOKS:

1. Stephen P. Robbins, Timothy A. Judge, NeharikaVohra - Organizational Behavior 14th

Edition, Pearson 2011

2. Kavita Singh - Organizational Behavior: Text and cases, Pearson, 2010

PAPER XXVI -ENTREPRENEURIALLEADERSHIP UNIT I

Leadership–Definition–waysofconceptualizingleadership–traits–processleadership–

leadershipandpower–leadershipandcoercion–leadershipandmanagement–global

leadershipattributes–identifyingcurrententrepreneurialleadersandtheircharacteristics–

benefitsand riskof assuming leadership role–identifying thebasic skills required of

entrepreneurial leaders

UNIT II

Stylesof leadership–authoritarian,democratic andlaissez-faire–Trait Approach– Leadership trait

- Questionnaire–SkillsApproach–ThreeSkillapproach–skillsmodel–Styleapproach–

BlakeandMouton‟sManagerial(Leadership)Grid–SituationalApproach–Leadershipstyles –

universal leadership skills


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UNIT III

CreatingaVision–characteristicsofavision–advantagesofhavingprojectteamsinthe workplace–

ContingencyTheory–situationalvariablesincontingencytheory–PathGoal Theory–

leaderbehaviors–subordinatecharacteristics–taskcharacteristics–leader- Member

ExchangeTheory– leadership making

\

UNIT IV

Out-group-whydoout-groupsform–impactofout-groups–TransformationalLeadership-

definition–transformationalleadershipandcharisma–AuthenticLeadership–Definition–

Approaches to authenticleadership–TeamLeadership– team leadershipmodel

UNITV

HandlingConflict-communicationstrategiesforconflictresolution-OvercomingObstacles-

EthicsinLeadership–PsychodynamicApproach–EricBerneandTransactionalAnalysis–

SigmundFreudandpersonalitytypes–Genderandleadershipstyles–genderandleadership

effectiveness

REFERENCE BOOKS:

1. Peter G. Northhouse- Introductionto Leadership: Concepts and Practice, second edition,

Sage Publications, 2012

2. PeterG.Northhouse – Leadership:TheoryandPractice,SixthEdition,SagePublications, 2013

PROJECT WORK AND VIVA-VOCE – BUSINESS PLAN

PRACTICAL XI – FASHION SHOW

Introduction:

Fashion shows are probably the most important and effective platform for a designer to

showcase his or her ideas/theme and concepts to the target audience. This is more a

professionally organized promotional activity where media, celebrities, industrialist and

other important personalities are invited. There are many others creative participators

involved to deliver a quality fashion show – especially models, stylists, make-up artists,

sound and lighting crew, event managers and many other coordinators.


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Contents:

1. Garment designing

2. Material sourcing

3. Pattern making / garment making / costing

4. Designing and sourcing the most suitable accessories and other props to match the

costumes and theme.

5. Coordinating with multiple discipline‟s

6. Applying logics on most effective ways of promotions.

7. Meeting event organizers and cost negotiations,

8. How to approach models and setting garments to their fits.

9. Approach to media and target audience.

Criteria:

1) Time management

2) Quality in conversion of theme to garment.

3) Event organization skill.

4) Quality of Presentation

REFERENCE BOOKS:

1. The Fashion Design Reference and Specification Book – By Jay Calderin.

2. Fashion Brands: Branding Style from Armani to Zara – By Mark Tungate.

3. Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry – By

Frederic Godart.

4. Fashion for Profit - By Frances Harder.

5. Costing for the Fashion Industry- By Michael Jeffrey and Nathalie Evans.

PAPER XXVII -VENTURE FINANCE UNIT I

Introduction to entrepreneurial Finance–VentureLife cycle: development stage, start up stage,

survival stage, rapid growth stage, maturity stage-financingthrough the venturelife cycle;seed

financing, startup financing, first round financing, second round, mezzanine, and

liquiditystage–Financial Planningthroughouttheventure‟slifecycle-short-termcashplanning-

forecasting sales-projected balance sheet-projected income statement-projected cash flow

statement


of 40 SCAA Dt.10.06.2016

UNIT II

Determining capital needs– debt andequity funding alternatives– types ofdebt– private

placements. Publicplacement– raising capital – funding capital equipment or new projects–

leasevs. buy - Debt Financing – Equity Financing

UNIT III

Getting Funded– Seed and Angel Investing - Venture Financing:types, Costs and securities

Laws Considerations. Legalstructure ofa venture capital financing- Creating andrecognizing

venture value– Professional Venture Capital

UNIT IV

New venturefinancing– Venture capital– current state of the industry–the business – VCvs. the

entrepreneur– Angel Financing – bootstrap financing –Intellectual propertyandstrategic

alliances

UNITV

Venture capitalvaluationmethods– key factorsinfluencing valuation –valuation ofrevenue

generating firms–multiples – asset valuations– valuing technology companies- mergers

andAcquisitions- Exit and Turn around- IPO

REFERENCE BOOKS:

1. Steven Rogers – EntrepreneurialFinance: Finance and business strategiesfor

the serious entrepreneur, second edition,The McGraw-Hillcompanies; 2008

2. CharlesWoelfel–Financialstatementanalysis:theinvestor‟self-

studytointerpretingand analyzingfinancialstatements, revised edition;McGraw-

Hill1993

3. Leach,J. Chris and RonaldWMelicher: Finance for Entrepreneurs,

CengageLearning(2006), NewDelhi

4. Madapati, Ravi S.Venture Capital:Concepts andCases,The ICFAI University

Press (2004) Hyderabad

PROJECT WORK AND VIVA-VOCE – FINANCING YOUR BUSINESS

PROJECT WORK AND VIVA VOCE - FASHION PROJECT – MOVIE/STYLING/AD

FILM

This project is focused on working with movie costumes or theme based styling for

advertisement films or theme-based concept dressing in movies. The theme and/or concept are

presented and selected at the beginning of the semester by the students. This project work will

also become part of fashion portfolio.

bharathiar university, coimbatore 641046 5...

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