b.fresh cold pressed pure juice
DESCRIPTION
Cold Pressed Pure Juice freshly made in Shropshire, England. No added sugar and no additives - just 100% pure juice bursting with natural goodness.TRANSCRIPT
“As British growers, we have a respect and understanding of the produce we grow, ensuring you get the best quality
product at all times..”
B.fresh is the vision of Philip Maddocks, a third generation farmer from Shropshire.
Philip designed and built an innovative new Juicery on his farm, where he and his team now
produce a collection of premium Cold Pressed Pure Juices, using fresh vegetables and fruit.
All of the B.fresh green juices are free from any additives or stabilisers and do not add
sugar. The juices are cold pressed and then High Pressure Processed (HPP) to kill harmful
bacteria and preserve maximum nutrition and taste.
Philip is the first British grower and producer of Cold Press High Pressure Processed Pure
Juice.
“We grow the produce where seasonality and climate allow. If we can’t grow it ourselves we know the farmer who does”
All of the produce arrives from the fields into our Shropshire Juicery as vegetables and fruit,
not as purees or concentrates. Only fresh produce is used.
The produce is washed in our natural spring water from the farm before being chopped ready
to go through the press. This is a series of press rollers which gives us fabulously smooth and
pulp free juice without using any heat. The juices are then mixed to our own delicious
recipes.
The importance of not using heat, is to retain the highest level of nutrients, vitamins and
minerals as possible. We want to produce the closest thing to a raw juice as we can - safely.
“Our goal is to deliver the freshest tasting, healthy, pure juice, safely—every time”
We ensure the cold press, bottled juice remains bursting with nutrients by using a method
called High Pressure Processing (HPP). We never pasteurise.
HPP is a non-thermal food processing technology that allows juices made with vegetables
and fruit to obtain a longer shelf life. The technology is softer than a conventional thermal
treatment like pasteurisation, as it does not modify the sensorial quality (taste) and the
nutritional quality is preserved. Most importantly, HPP inactivates vegetative micro-
organisms like bacteria, yeasts and moulds, so that we can be sure the juice is safe.
We guarantee a minimum of 25 days shelf life on receipt of delivery.
“Vegetable & fruit cold press juices are the easy, on-the-go, healthy option to deliver consumer needs. “
The cold process we use ensures we retain higher levels of the naturally occurring vitamins
and nutrients than using traditional pasteurisation methods. HPP juice retains 85% of its
Vitamin C when stored at 4ºC for 20 weeks compared to heat pasteurised juice which only
retains 40% Vitamin C*
A Mintel report revealed that 38% of people felt that if a drink contained vegetables it would
be better for them.
Low in natural sugar and calories. No additives or stabilisers. Our juice is what it says it is -
Pure. A juice that consumers can trust.
* Source: University of Leuven, Belgium
“We want to encourage a healthier eating lifestyle by increasing your daily intake of vegetables & fruit’”
A collection of eight Cold Pressed Pure Juices is available. As a team we developed our own
recipes to suit a broad spectrum of tastes.
We believe we have a juice to suit those who are starting the journey of healthier eating
through to the green juice converts.
The collection is designed to help increase the intake of nutrients and vitamins in easy to
drink, delicious juices.
We can tailor the selection to your customers tastes and preferences.
Nutrition Facts250ml
bottle
Energy kj 115
kcal 28
Fat g 0
of w hich saturates g 0
Carbohydrate g 3.25
of w hich sugars ** g 2.75
Protein g 2.5
Salt g 0.15
Vitamin A μg 72.5
9% RI*
Vitamin K μg 162.5
215% RI*
#leanandgreen
Only 28 calories
#hydrationgreen
Nutrition Facts250ml
bottle
Energy kj 210
kcal 50
Fat g 0
of w hich saturates g 0
Carbohydrate g 11.25
of w hich sugars** g 11.25
Protein g 1.3
Salt g 0.06
Vitamin K μg 53.75
72% RI*
Only 50 calories
Pure & simple greens with a hint of ginger Light & hydrating with a subtle sweetness
#greenwarrior
Nutrition Facts250ml
bottle
Energy kj 258
kcal 60
Fat g 0
of w hich saturates g 0
Carbohydrate g 4.9
of w hich sugars** g 4.9
Protein g 1.0
Salt g 0.05
Vitamin A μg 101
31.6% RI*
Vitamin K μg 217.5
290% RI*
Only 60 calories
#rockthebeets
Nutrition Facts250ml
bottle
Energy kj 295
kcal 70
Fat g 0
of w hich saturates g 0
Carbohydrate g 16.6
of w hich sugars** g 16.6
Protein g 2.3
Salt g 0.18
Vitamin A μg 156
19.5% RI*
Vitamin K μg 87.5
116.7% RI*
Only 70 calories
Smooth blend of greens with a hint of ginger Rich and earthy beetroot blend
#carrotkick
Nutrition Facts250ml
bottle
Energy kj 275
kcal 65
Fat g 0
of w hich saturates g 0
Carbohydrate g 15.5
of w hich sugars** g 15.3
Protein g 0
Salt g 0.14
Vitamin A μg 1250
156.3 %RI*
Vitamin C mg 8.75
11% RI*
Only 65 calories
#easybeet
Nutrition Facts250ml
bottle
Energy kj 287
kcal 68
Fat g 0
of w hich saturates g 0
Carbohydrate g 18
of w hich sugars** g 18
Protein g 0.0
Salt g 0.10
Vitamin A μg 650
81.3% RI*
Only 68 calories
Light carrot with a zesty kick Refreshing sweet root hydration
#theorangeone
Nutrition Facts250ml
bottle
Energy kj 370
kcal 88
Fat 0.75
of w hich saturates g 0.25
Carbohydrate g 23.3
of w hich sugars** g 23.3
Protein g 1.0
Salt g 1.0
Vitamin A μg 830
103.8% RI
Vitamin C mg 82
102.51% RI*
Only 88 calories
#sweetgreens
Nutrition Facts250ml
bottle
Energy kj 425
kcal 100
Fat 0
of w hich saturates g 0
Carbohydrate g 23.8
of w hich sugars** g 23.5
Protein g 1.5
Salt g 0.1
Vitamin A μg 121.5
15.2% RI
Vitamin C mg 126.3
168% RI*
Only 100 calories
The taste of sunshine with hidden roots Apple sweetness with a depth of greens
“We want to get B.fresh to the consumers to taste and experience the benefits of the juice first hand”
Cold Pressed HPP juices are in a category of their own, in fact there is currently no category
for these premium juices. It is therefore our brand responsibility to build consumer
awareness and understanding of the health benefits along with the pure taste enjoyment of
these delicious juices versus other juices already in the market.
We have a national PR and Social Media campaign in action to educate consumers and give
them the opportunity to taste our juices and so bring that brand awareness to the fore.
TV Nutritionists, Celebrity Endorsement and extensive press coverage will be visible
through all print and broadcast channels in the coming weeks and months.
“A new generation of healthy juices delivered to your store”
We can deliver direct or if you prefer to use a distributor, let us know and we can make that
happen to suit you best.
Juices are packed in outers of 12 x 250ml PET bottles.
We guarantee a minimum of 25 days shelf life on delivery.
To support your sell through we offer a free pack of juice on your first delivery for sampling
purposes, along with a brief training guide for your staff.
Social media support will aid awareness that you stock the brand.
“If you are interested in hearing more about our juices, get in touch and join us on this great adventure”
We hope that this has whet your appetite to hear more?
If so please do give us a call on 0800 288 8713 and we can take it from there.
We look forward to hearing from you soon.