bff-brands all identity-v1r3 - weruva...dandelion in the spring (used for logo font - print and web)...

BRANDGUIDE

PARENT Logo UsageThe B.F.F. logo is the single-most important asset of our brand. Treat it nicely and protect it.

Used correctly and consistently across all media, the logo is the most identifiable component in marketing the brand. The logo should be used across all marketing and corporate communications, including the web, powerpoint, printed collateral, e-business, stationery and packaging. This page outlines the details regarding correct logo usage and all who deal with our brand should become familiar with them to ensure proper and cohesive exposure.

Clear SpaceTo prevent other graphic elements from crowding the logo, a clear area equal to the width and height of the “B” in the logo should be maintained around all edges of the mark.

Logo ArtworkThe logo is available in .jpg and .png formats for on-screen needs. However, an .eps format should be used for all printed jobs. Always use an original logo file when creating new documents. Do not recreate the logo.

Primary Logo Do not change to white on a colored background

Primary Logo Clear Space Do not use logo on a similar color background

Logo Usage - OMGThe B.F.F. OMG! logo should be paired with the B.F.F parent logo in a consistent manner. This logo should be on all B.F.F. OMG! material.

Used correctly and consistently across all media, the logo is the most identifiable component in marketing the brand. The logo should be paired with the “parent” B.F.F. logo and used across all marketing and corporate communications, including the web, powerpoint, printed collateral, e-business, stationery and packaging. This page outlines the details regarding correct logo usage and all who deal with our brand should become familiar with them to ensure proper and cohesive exposure.

Clear SpaceTo prevent other graphic elements from crowding the logo, a clear area equal to the width and height of the “B” in the parent logo should be maintained around all edges of the mark.


Primary Logo Do not change the colors of the OMG Oh My Gravy text

Primary Logo Clear Space Do not change the color of the cloud background

OMG OMG

OMG OMG

Logo Usage - PLAYThe B.F.F PLAY logo should be paired with the B.F.F parent logo in a consistent manner. This logo should be on all B.F.F. PLAY material.

Used correctly and consistently across all media, the logo is the most identifiable component in marketing the brand. The logo should be paired with the “parent” B.F.F. logo and used across all marketing and corporate communications, including the web, powerpoint, printed collateral, e-business, stationery and packaging. This page outlines the details regarding correct logo usage and all who deal with our brand should become familiar with them to ensure proper and cohesive exposure.

Clear SpaceTo prevent other graphic elements from crowding the logo, a clear area equal to the width and height of the “B” in the parent logo should be maintained around all edges of the mark.


Primary Logo

Do not change the colors of the PLAY background text from Tuna, Land & Sea or Chicken colors

Primary Logo Clear Space Do not change the color of the PLAY foreground text

. . . . PATÉ LOVERS, AW YEAH!




Futura Bold (used for subheads - print and web)

Futura Condensed Medium (used for small print - print and web)

AaBbCcDdEeFfGgThe quick brown fox jumped over the lazy dog.

Headline One HPLHS (Used for favor names - print and web)


Frenti H1 (used for flavor descriptions & callouts - print and web)


Dandelion in the Spring (used for logo font - print and web)


Primary Type Treatment

These fonts are used across all B.F.F. brands.For documents that will be professionally printed (packaging, labels, posters, signage, postcards, etc), for use in PowerPoint presentations or communications appearing in outside publications (magazine or newspaper advertisements) or for use on any BFF Originals website, the preferred typeface for headings and subheadings is Futura Bold. The Futura family is used for all body copy.

Alternative Type UseWhen in need of a Alternative font treatments to Futura Bold - use Headlines One or Frenti H1. These pair together nicely and add a splash of fun to designs.

Typography

Primary Parent Color Palette

Pantone Pink C 2CMYK - 9 95 0 0

RGB - 221 35 151HEX - DD2397

Pantone Yellow C 2CMYK - 2 9 100 0

RGB - 255 221 230HEX - FFDD00

Pantone 1235CMYK - 0 32 95 0RGB - 255 184 25

HEX - FFB819

Pantone 212 CCMYK - 0 83 5 0

RGB - 246 80 151HEX - F65097

Color PALETTE - PARENT Primary PaletteThe primary parent palette consists of four main colors (+ white) that should be used as much as possible when designing for the umbrella branding.

HEX E74683

PANTONE 7424C3 M87 Y19 K0R231 G70 B131

HEX F5E600

PANTONE 3945C7 M2 Y100 K0R245 G230 B0

HEX EB0029

PANTONE 185C1 M100 Y92 K0

R235 G0 B41HEX FFA400


R255 G164 B0

HEX 00B3E3

PANTONE 306C81 M4 Y5 K0R0 G179 B227

HEX 7DA4DD


R125 G164 B221HEX 863275

PANTONE 512C53 M94 Y32 K6R134 G50 B117

HEX 00C18B

PANTONE 3395C85 M0 Y65 K0R0 G193 B139

HEX 9364CCR147 G100 B204

HEX C7B4E2R199 G180 B226

HEX 009BDER0 G155 B222

HEX 6EC4E9R110 G196 B233

HEX EB5DBER235 G93 B190

HEX 00C18BR0 G193 B139

ColoRS - ORIGINALSThese are the colors for BFF ORIGINALS cans and pouches. These colors should be used appropriatly and in coordinace with the matching flavor.

PANTONE 2635PANTONE 265 PANTONE 297PANTONE 2925 PANTONE 243PANTONE 238

BE MINE 4EVA TOO COOL SOULMATES

SWEETHEARTS

BABY-CAKES BABY-CAKES

LUV-YA LUV-YA SWEET-CHEEKS SWEET-CHEEKS TICKLES TICKLES

CHARM ME CHARM ME DEVOUR ME DEVOUR ME

CHUCKELS TWOSOME VALENTINE

C20 M29 Y0 K0C52 M68 Y0 K0 C76 M25 Y0 K20 C11 M75 Y0 K0C51 M5 Y3 K0 C40 M90 Y0 K20

HEX 77BC1FR119 G188 B31

HEX BDE093R189 G224 B147

HEX FF8300R255 G131 B0

HEX FFC27AR255 G194 B122

HEX FFB819R255 G184 B25

HEX FED771R254 G215 B113

PANTONE 7486PANTONE 368 PANTONE 149PANTONE 151 PANTONE 1215PANTONE 1235C28 M0 Y54 K0C58 M2 Y100 K0 C0 M60 Y100 K0 C0 M32 Y95 K0C0 M27 Y57 K0 C1 M15 Y66 K0

pouches

CANS

Color PALETTE- OMGThese are the colors for OMG TUNA/LAND & SEA/CHICKEN cans and pouches. These colors should be used appropriatly and in coordinace with the matching flavor.

TELL ME

PANTONE GREEN C100 M0 Y0 K0

R0 G168 B135

HEX 00A887

START ME UP


R0 G168 B135

HEX FF9012

LIGHTS OUT


R63 G174 B42

HEX 3FAE2A

DILLY DALLY

PANTONE RUBINE REDC11 M100 Y47 K1

R214 G0 B87

HEX D60057

CHASE ME

PANTONE PROCESS BLUEC100 M35 Y7 K0

R0 G130 B202

HEX 0082CA

BELLY RUBS


R147 G57 B127

HEX 93397F

CANSTUNA

TICKLES

HEX EDAA00


R237 G170 B0

BABY CAKES

R147 G100 B204HEX 9364CC


SWEET CHEEKS

R234 G114 B0HEX EA7200


LOVE YAS

R119 G188 B31HEX 77BC1F


DEVOUR ME

R246 G120 B196HEX F678C4


CHARM ME

R0 G155 B222HEX 009BDE


POUCHESTUNA

LOVE MUNCHKIN


R0 G117 B201

HEX 0075C9

QT PATOOTIE


R0 G175 B170

HEX 00AFAA

SELFIE CAM


R130 G188 B0

HEX 82BC00

LOTS - O - LUCK

PANTONE RHODAMINE REDC4 M98 Y0 K0

R231 G0 B149

HEX E70095

CRAZY 4 U


R255 G108 B54

HEX FF6C36

BEST DAY EVA


R162 G92 B191

HEX A25CBF

CANSLAND & SEA

SHAZAAM

R149 G214 B0HEX 95D600


BOOYA

R163 G94 B181HEX A35EB5


SEEYA SOONER

R0 G188 B180HEX 00BCB4


PURRFECT PLANNIN

R255 G131 B0HEX FF8300


DATE NITE

R257 G117 B152HEX FB7598


CIAO BABY

R0 G117 B201HEX 0075C9


POUCHESLAND & SEA

BE HAPPY


R103 G93 B198

HEX 675DC6

CLOUD 9


R0 G179 B227

HEX 00B3E3

TABLE 4 TWO


R0 G153 B168

HEX 0099A8

STIR IT UP


R255 G70 B18

HEX FF4612

LIVE N LOVE


R0 G153 B68

HEX 009944

DREAM TEAM


R208 G58 B179

HEX DA3AB3

CANSCHICKEN

TEXT ME

HEX 00BD70


R0 G189 B112


R103 G93 B198

HEX 675DC6

BEAR HUG


R255 G108 B54

HEX FF6C36

SHINE BRIGHT LOVE BUG

HEX 72D54A


R114 G213 B74

PANTONE RHODAMINE REDC4 M98 Y0 K0

R231 G0 B149

HEX E70095

DIG ME CHARGE ME UP

HEX 008FBE


R0 G143 B190

POUCHESCHICKEN

Color PALETTE - PLAYThese are the colors for PLAY TUNA/LAND & SEA/CHICKEN cans and pouches. These colors should be used appropriatly and in coordinace with the matching flavor.

BODACIOUS

PANTONE 2587 C58 M83 Y0 K0R133 G71 B173HEX 8547AD

CHECK PLEASE

PANTONE 306C81 M4 Y5 K0R0 G179 B227HEX 00B3E3

DOUBLE DARE


R167 G0 B100HEX A70064

LOVERS LANE


R0 G173 B104HEX 00AD68

OH SNAP

PANTONE 1495C0 M54 Y95 K0R255 G144 B18HEX FF9012

TTYL

PANTONE 7466C95 M0 Y31 K0R0 G173 B187HEX 00ADBB

CANSTUNA

CHILL OUT

HEX 3E8EDE

PANTONE 279C71 M37 Y0 K0R62 G142 B222

TOTES

R0 G173 B104HEX 00AD68


SHHH

R255 G127 B63HEX FF7F3F


LOST IN LOVE

R255 G144 B63HEX F678C4


BLAST OFF

R118 G115 B192HEX 7673C0


POUCHESTUNA

DYNOMITE

PANTONE RUBINE REDC11 M100 Y47 K1

R214 G0 B87HEX D60057

TUCK ME IN


R255 G134 B113HEX FF8671

TRICKSTER

PANTONE STRONG REDC11 M100 Y50 K1

R213 G0 B84HEX D50054

TWEET ME

PANTONE 3268C89 M3 Y58 K0R0 G169 B143HEX 00A98F

CANSLAND & SEA

TIC TOC

PANTONE 2725C69 M70 Y0 K0R103 G93 B198HEX 675DC6

TILL THEN


R0 G117 B201HEX 0075C9

TOLD YA

R119 G188 B31HEX 77BC1F


TUBULAR

R0 G114 B151HEX 007297


TWINKLES

R63 G174 B42HEX 3FAE2A


TAP DANCE

R240 G111 B187HEX F06FBB


TOOT TOOT

R255 G89 B89HEX FF5959


TA-DA

R154 G60 B187HEX 9A3CBB


TWINSIES

R149 G214 B0HEX 95D600


POUCHESLAND & SEA

TAKE A CHANCE


R225 G19 B131HEX E11383

TOPSY TURVY


R0 G161 B175HEX 00A1AF

BEST BUDS


R0 G153 B168HEX 0099A8

CHECK MATE


R40 G141 B193HEX 288DC1

DO IT AGAIN


R246 G80 B151HEX F65097

LAUGH OUT LOUD


R0 G175 B65HEX 00AF41

CANSCHICKEN

CHERISH

HEX 0093C9


R0 G147 B201

PANTONE 367C40 M0 Y81 K0R164 G213 B93HEX A4D55D

LIP SYNC


R229 G26 B146HEX E51A92

DESTINYTIPTOE

HEX 00A887

PANTONE GREEN C100 M0 Y65 K0

R0 G168 B135

TOGETHER AGAIN

HEX 57C9E8


R87 G201 B232

POUCHESCHICKEN

BEHAVE

PANTONE 7656C47 M92 Y18 K2R147 G57 B127HEX 93397F

Brand Elements - ORIGINALSThese brand elements are to be used in order to keep consistency throughout BFF Originals branded artwork and give BFF Originals a tone of voice.

Backgrounds & Illustrations Illustrations

Protein Icons

Brand Elements - OMG!These brand elements are to be used in order to keep consistency throughout BFF OMG! branded artwork and give BFF OMG! a tone of voice.


Protein Icons

OMG

Brand Elements - PLAYThese brand elements are to be used in order to keep consistency throughout BFF play branded artwork and give BFF play a tone of voice.


Protein Icons


SLIDE itmi

x it

1Step

2Step

3Step EAT IT

THE STORY OF BFFWeruva's Best Feline Friend follows the same attributes as the Weruva Parent brand:

Approachable. Our products welcome customers with fun names and bright colors. We entertain, educate, and teach while avoiding elitist or arrogant actions and language. We want what is best for everyoneʼs pets.

Family. We are one big family that extends to pets everywhere. Our goal is to do our best for people, the planet, and their pets. Weʼll never compromise our values just to make a sale.

Genuine. Weruva is synonymous with quality. Our products, production, and ingredients are the best because we donʼt know any other way to do it. Weʼll be the first to tell you the truth.

Passionate. We want what is best for pets. We share our knowledge with everyone so that they can become empowered to make better decisions.

The B.F.F. origin story can be seen through early concept sketches.

The best food for your best friend... for life.

bff-brands all identity-v1r3 - weruva...dandelion in the spring (used for logo font - print and web)...

Documents