bfa packaging design portfolio
DESCRIPTION
This book holds some of my work from the past two years of my Packaging Design BFA courses.TRANSCRIPT
6
CORINNA HUTTERP A C K A G E D E S I G N E R
“If you would be a real seeker af ter truth, you must at least once in your li fe doubt, as far as possible, all things.
R E N É D E S C A R T E S“
CONTENTS
B O R E D 2 D E A T HGUMMY CANDY
19.
Q U E E N S C O M F O R TRESTAURANT BRANDING
01.
W H I T E H A R EBRANDY & CIGAR PAIRING
11.
M E I R M E NGERMAN INCENSE SMOKERS
25.
M I A F O R S E P H O R ANAIL ART
41.
D a w g y d a w gDOG FOOD
33.
S U N D A Y U P M A R K E TLONDON MARKETPLACE
57.
D O W N & D I R T YMEN’S BODY CARE
49.
1
Saying you would leave Queens Comfort in a delicious food coma is something to look forward to. Located in Astoria, Queens Comfort aims to marry the memory of your mother’s comfort food with their own quirky and rich flavors.
01.
C O R I N N A H U T T E R
2
PROJECT 1 2 3 4 5 6 7 8Q
UEEN
S CO
MFO
RTRE STAUR ANT BR ANDING INTRODUCTION
QUEENS COMFORT
3
C O R I N N A H U T T E R
INSPIRATION
4
PROJECT 1 2 3 4 5 6 7 8Q
UEEN
S CO
MFO
RT
RE STAUR ANT BR ANDING PROCE SS
LOGO EXPLORATION
5
C O R I N N A H U T T E R
6
PROJECT 1 2 3 4 5 6 7 8 RE STAUR ANT BR ANDING PRODUCTSQ
UEEN
S CO
MFO
RT
7
S T R A T E G YFor the restaurant I matched it’s quirky and warm-hearted personality that shows through their food and atmosphere.
C O R I N N A H U T T E R
8
PROJECT 1 2 3 4 5 6 7 8Q
UEEN
S CO
MFO
RTRE STAUR ANT BR ANDING ACTIVATION
9
WEBSITE HOMEPAGE
C O R I N N A H U T T E R
10
PROJECT 1 2 3 4 5 6 7 8Q
UEEN
S CO
MFO
RTRE STAUR ANT BR ANDING ACTIVATION
RESTAURANT FRONT
11
White Hare is inspired by Aztec mythology and East Asian folklore in which a rabbit pounds a pestle in a mortar to make the elixir of life. The ritual of enjoying your favorite drink and cigar is relaxing and thus promotes mental relaxation.
02.
C O R I N N A H U T T E R
12
PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING INTRODUCTIONW
HITE H
AR
E
WHITE HARE
13
C O R I N N A H U T T E R
INSPIRATION
14
LOGO EXPLORATION
PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING PROCE SSW
HITE H
AR
E
15
C O R I N N A H U T T E R
16
PROJECT 1 2 3 4 5 6 7 8 BR ANDY & CIGAR PAIRING PRODUCTSW
HITE H
AR
E
1717
C O R I N N A H U T T E R
18
PROJECT 1 2 3 4 5 6 7 8
18
WH
ITE HA
RE
BR ANDY & CIGAR PAIRING PRODUCTS
19
C O R I N N A H U T T E R
Students are often found sleeping or doodling on their notes in class. Bored 2 Death offers kids a healthy snack as well as a creative outlet.
03.
20
PROJECT 1 2 3 4 5 6 7 8 GUMMY CANDY INTRODUCTIONB
OR
ED 2 D
EATH
BORED 2 DEATH
Im ag in at ion is mor e importa n t
t h a n k no w l e dg eALBERT EINSTEIN
21
INSPIRATION
C O R I N N A H U T T E R
22
PROJECT 1 2 3 4 5 6 7 8 GUMMY CANDY PRODUCTS
22
BO
RED
2 DEATH
23
G A M E O N !To create a more interactive experience, the back of the packages contain a variety of games and drawing canvases.
C O R I N N A H U T T E R
24
PROJECT 1 2 3 4 5 6 7 8B
OR
ED 2 D
EATHGUMMY CANDY PRODUCTS
25
C O R I N N A H U T T E R
German incense smokers, traditionally called a Räuchermann, are mainly seen in the holiday seasons but can be used all year round. With their traditional aesthetics, Meirmen are a novelty treat that fill your home with a comforting scents.
04.
26
PROJECT 1 2 3 4 5 6 7 8M
EIRM
ENGERMAN INCENSE SMOKERS INTRODUCTION
MEIRMEN
27
C O R I N N A H U T T E R
INSPIRATION
28
LOGO EXPLORATION
PRELIMINARY DESIGN EXPLORATION
PROJECT 1 2 3 4 5 6 7 8M
EIRM
ENGERMAN INCENSE SMOKERS PROCE SS
29
C O R I N N A H U T T E R
30
PROJECT 1 2 3 4 5 6 7 8M
EIRM
ENGERMAN INCENSE SMOKERS PRODUCTS
30
31
C O R I N N A H U T T E R
32
PROJECT 1 2 3 4 5 6 7 8M
EIRM
ENGERMAN INCENSE SMOKERS PRODUCTS
33
C O R I N N A H U T T E R
With quality ingredients, Dawgy Dawg offers their all-natural blend to give your pooch the strength he needs to a stay healthy and active.
05.
34
PROJECT 1 2 3 4 5 6 7 8D
AWG
Y DAW
GDOG FOOD INTRODUCTION
dawgy dawg
35
C O R I N N A H U T T E R
36
PROJECT 1 2 3 4 5 6 7 8D
AWG
Y DAW
GDOG FOOD INSPIR ATION
37
C O R I N N A H U T T E R
38
PROJECT 1 2 3 4 5 6 7 8D
AWG
Y DAW
GDOG FOOD PRODUCTS
39
C O R I N N A H U T T E R
DOG LEASH CONCEPTS
CHEW TOY
40
PROJECT 1 2 3 4 5 6 7 8D
AWG
Y DAW
GDOG FOOD ACTIVATION
BRANDED VEST
41
C O R I N N A H U T T E R
MIA collaborated with Sephora to create a unique nail art experience which captures her eccentric style.
06.
42
PROJECT 1 2 3 4 5 6 7 8M
IA FO
R S
EPHO
RA
NAIL ART INTRODUCTION
MIA FOR SEPHORA
43
C O R I N N A H U T T E R
INSPIRATION
44
M
AY
ALOGO EXPLORATION
PROJECT 1 2 3 4 5 6 7 8M
IA FO
R S
EPHO
RA
NAIL ART PROCE SS
45
S T R U C T U R E STo make this line stand out on shelf, the element of gold was key to each package. Gold represents the outlandish style of both MIA and the current nail art trends.
C O R I N N A H U T T E R
46
PROJECT 1 2 3 4 5 6 7 8M
IA FO
R S
EPHO
RA
NAIL ART PRODUCTS
47
IN-STORE DISPLAY OF NAIL APPLIQUÉS
SPECIAL EDITION SHOPPING BAG
C O R I N N A H U T T E R
48
PROJECT 1 2 3 4 5 6 7 8M
IA FO
R S
EPHO
RA
NAIL ART ACTIVATION
O N EBy downloading the app, you can try on the different nail art options available for purchase. First you simply take a photo of your hand, focusing in on the nails.
T W ONext, after uploading your photo to the app, you can try on different designs and buy online!
T H R E EFinally, you can upload your nails onto Instagram to download exclusive music for Sephora customers.
VIRTUAL NAIL APP
49
Inspired by the Industrial Revolution and letterpress printing, Down & Dirty addresses the male consumer’s needs with quality body care.
07.
C O R I N N A H U T T E R
50
PROJECT 1 2 3 4 5 6 7 8D
OW
N &
DIR
TYMEN’S BODY CARE INTRODUCTION
DOWN & DIRTY
51
C O R I N N A H U T T E R
INSPIRATION
52
LOGO & GRAPHIC EXPLORATION
PROJECT 1 2 3 4 5 6 7 8D
OW
N &
DIR
TYMEN’S BODY CARE PROCE SS
53
C O R I N N A H U T T E R
54
PROJECT 1 2 3 4 5 6 7 8
54
DO
WN
& D
IRTY
MEN’S BODY CARE PRODUCTS
55
C O R I N N A H U T T E R
FINAL ARTWORK
Why not cut some corners when you can? Infused with essential oils such
as White Tea, this all-in-one wash can save yourself the aggrava-tion. Get rid of dirt and sweat
while keeping essential moisture in your hair and
skin. Best of all worlds!
56
PROJECT 1 2 3 4 5 6 7 8D
OW
N &
DIR
TYMEN’S BODY CARE ACTIVATION
WEBSITE HOMEPAGE
57
C O R I N N A H U T T E R
The Sunday Up Market, based in London, offers a wide array of goods ranging from food, clothing and accessories. This melting pot is stylistically realized by merging photography and illustrations.
08.
58
PROJECT 1 2 3 4 5 6 7 8S
UN
DAY U
P MA
RK
ETLONDON MARKETPLACE INTRODUCTION
SUNDAY UP MARKET
59
C O R I N N A H U T T E R
60
PROJECT 1 2 3 4 5 6 7 8S
UN
DAY U
P MA
RK
ETLONDON MARKETPLACE INSPIR ATION
61
C O R I N N A H U T T E R
62
PROJECT 1 2 3 4 5 6 7 8S
UN
DAY U
P MA
RK
ETLONDON MARKETPLACE PRODUCTS
62
63
C O R I N N A H U T T E R
64
PROJECT 1 2 3 4 5 6 7 8S
UN
DAY U
P MA
RK
ETLONDON MARKETPLACE PRODUCTS
The Packaging Design Faculty
SPECIAL THANKS TO
NoW LET ’S KEEP IN TOUCH!
Alicia King Photography
and most importantly to my family & friendsFor their never-ending support
CORINNA [email protected]
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