beyonddigitalcasestudies

BEYOND DIGITAL INNOVATION IN COMMUNICATION

WWW.BEYONDDIGITALSOLUTIONS.CO.UK0845 270 0820

BEYOND DIGITAL SOLUTIONS2

WE ARE BEYOND DIGITAL SOLUTIONS DIGITAL COMMUNICATION INTEGRATORS & CREATIVE SERVICES


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CREATIVE

DEVELOPMENT

HARDWARE

INSTALLATION

SUPPORT


WE ARE BEYOND DIGITAL SOLUTONSBeyond Digital Solutions specialise in providing digital communication systems forcompanies wishing to communicate in a dynamic and innovative way with their audience.

We have installed over 2,500 digital screens across the UK in various sectors and have two offices in the UK with a team of over 20 people. Our vast experience in deploying multi-site, multi-channel and multi-device deployments ensure every customer experience is unique and want achieve specific aims.

We offer a comprehensive solution starting with a consultation through to installation, hardware provision, bespoke creative and content design, software, training and ongoing maintenance and support.

Our ability to tailor a solution to fit your needs, can range from a single site to a complex multi-site, multi-device, multi-channel network.


Creative

We are passionate about our creative content services. No matter how good the underlyingsoftware, dynamic, eye catching content is essential whether you want to increase sales, communicate messages or give a modern, stylish image of your brand.

Our range of content services range from simple technical support, through to a fully integrated content support service with a dedicated creative account manager. This service helps you to manage and schedule your system.

Hardware

Having strong relationships with a very wide range of manufacturers including HP, Dell and ELO, we pride ourselves on sourcing and recommending the best products. Our reseller agreements also mean that you have the benefit of gaining the most competitive prices possible in the marketplace.

Support

Our comprehensive support agreements are also incredibly versatile and give you the confidence and peace of mind that that your system is fully supported. Most of our systems can be remotely monitored by us, identifying and fixing most issues before you know there is a problem. In the event of a system failure or power outage, we have a dedicated support desk telephone number you can call and gain specialist technical advice. Our technical teams can remotely access your system and if necessary, an engineer will be despatched to your site to resolve the problem.

Demonstration Suite

As we are a ‘Show Me’ company we have invested in a demonstration suite at our North East office. There, we welcome our prospective customers to experience the digital screens and software and to see how likeminded businesses are benefiting from our solutions.

If you would like to book at tour in our demonstration suite, please see our contact details on page 28.


CASE STUDY CLEVELAND POTASH UK

Industries:

Corporate

Product:

46” Interactive Touch Screens

Introduction:

Cleveland Potash is a mining company, owned by Israeli based ICL Fertilisers. Given the importance of health and safety in their workplace, the initial requirement was for a digital communication solution that would enable the company to display up to date policy information to employees on a constant basis. The interactive sign includes all management rules and policies and was strongly promoted by the HR team.

As the sign build developed, the importance of displaying key performance indicators became a central requirement, such as how much product was mined in previous days and how much was shipped from the Tees Dock base. Although critical to the performance of the business, this up to date key information was previously not displayed automatically and openly. Both the attract loop and the central page of the sign display actual figures against target using a feed of data from a central company database.

Other content includes ‘instant messaging’ using the dedicated text area on the main page, live weather updates and unique pages for each building.

Cleveland Potash chose to install an estate of 46” interactive digital screens in various locations around their site, including the mine, port and management areas. All of the concept, graphic design, user interface of the site and functionality/user interface was designed by Beyond Digital.

Functionality:

- Interactive- Software Platform – Four Winds Interactive- Corporate Communications- Live 3 Day Weather Feed- Training Documentation- Company Policies- Management Rules- Health & Safety Instructions- Job Vacancies- KPI Integration- Site Map


User Interface

Multiple regions of live data and interactive buttons, Including live weather feed, and wayfinding map of site.

Live Production

Live production statistics and performance reports from 5 sites including satellite office at Tees Dock over 10 miles away.


Live Production

Management rules and policies for employees to access at any time on-site.


CASE STUDY SWISSPORT UK

Industries:

Aviation

Product:


Introduction:

Swissport communicated with their employees using traditional cork notice boards and management announcements. With increasing health and safety legislation and unionisation, there was an increasing need to formalise communication and prove that updates and policies were received by employees.

Swissport had developed an internal ‘Read and Sign’ system to provide formal documentation but needed to display this content as widely as possible.

As well as displaying ‘Read and Sign’ content, the digital screens also incorporate a wide range of content including a library of company documents, videos and corporate assets. Live feeds display weather, wind speed, wind direction and visibility.

Recognising the busy environment of the airport, Beyond Digital have designed animated content for the attract loop and main page of the sign to engage attention. In order to discuss health and safety incidents, an interactive map of the airport site has been specifically drawn to show the location and implication of incidents.

Functionality:

- Interactive- Software Platform – Four Winds Interactive- Corporate Communications- Live 3 Day Weather Feed- Live Wind Direction & Speed- Training Documentation- Incident Reports- Management Rules- Health & Safety Instructions- Videos - Airport Runway/Baggage Area Map- Solution Branding


Wayfinding

Map & Details of facility and areas


Documentation

Archive of health & safety documentation and training manuals

Weather Feed

Live weather feed showing 3 day forecast and further details including wind speed, direction and visibility


CASE STUDY FORTNUM & MASON UK

Industries:

Retail

Product:


Introduction:

Fortnum and Mason wanted to provide their customers with easy access to their vast range of information about tea and its history. They wanted to protect their traditional image but also show that they were embracing new technology.

We developed a digital solution that incorporates 23” interactive screens within a specially designed ‘tea table’. Sales advisors encourage use of the screens whilst discussing the heritage of the brand.

Fortnum and Mason also wanted to find a way to subtly cross sell afternoon tea to customers. The screens are used to encourage them to sample the product range over afternoon tea in a specialist tea room in the building.

Functionality:

- Interactive- Software Platform – Four Winds Interactive- Point of Sale- Product INformation- Furniture Integration - Public Facing


User Interface

Multiple regions of live data and interactive buttons, includingtargeted promotional advertising

Touch to

find out more

Products

Targeted promotions of specific products at set intervals or scheduled times and dates.


Contact

Contact details available to download via QR code via smart phones.


CASE STUDY EXPERIAN UK

Industries:

Corporate

Product:

2x2 Passive Video Wall

Introduction:

Experian’s requirement was to work with their team of architects to design a feature video wall in the reception of a prestigious office building. The content for the video wall is split into four regions, reflecting their vibrant and fast paced brand.

BBC news plays continually in one corner, with Experian TV playing content in the opposite corner. A live data feeds constantly displays the Experian share price, as well as weather and time in several capital cities.

The reception team were also keen to include a welcome message for all visitors to the building. They update a simple spreadsheet with the names and times of visitors to provide a personal touch.

Functionality:

- Passive- Software Platform – Four Winds Interactive- Reception- Corporate Communications- Information Point- Visitor Welcome - Live Data Feed- Live Stock Market & Shares Feed- Live News Channel Feed- Videos


Live News TV

Live TV news broadcasts from the BBC News 24 Channel


Welcome

Meeting times and details

Global Weather

Multi-zoned Weather

Shares Data

Live data of Stock Exchange


CASE STUDY THE MARRIOTT USA

Industries:

Hotel Hospitality

Product:


Introduction:

The Marriott ‘Go Board’ is a virtual concierge system installed in thousands of Marriott Courtyards around the world. Marriott Courtyard is their budget range of hotels where there is no resident concierge and reception staff are limited. The locations are often at airports or on the side of motorways, where guests are often travelling and arrive at any time of the day.

The principle behind the Go Board is to provide a huge range of instant information to guests, effectively replacing the concierge service at a more affordable rate. Most of the information displayed uses live data feeds such as flight boards, news and weather. There is also a local map where guests can access directions to a range of local services. The map plots the route and a QR code can be downloaded to make this information mobile.

The sign also includes a disability button that when pressed, allows the full sign to be controlled at the base of the sign. This is an important function of publicly accessible signs.

Functionality & UI:

- Interactive- Software Platform – Four Winds Interactive- Reception- Virtual Concierge- Information Point- Disability Integration- Live Data Feed- Location Wayfinding


CASE STUDY POKERSTARS & FULL TILT

Industries:

Corporate

Product:


Introduction:

PokerStars is the largest online poker card room company in the world with over 50 million registered players. PokerStars employs over 2,000 members of staff in offices in the Isle of Man, Costa Rica, Sydney and London.

PokerStars traditionally communicated with its employees using a monthly e-magazine and intranet site. Its challenge was how to best communicate the vast amount of daily information relating to: - Employee rewards- Policy changes- Management information- Training courses- Live performance information

It was also looking for a flexible and future-proofed solution that would enable communication with different audiences as required. This was initially envisaged to extend to visiting customers and VIP’s.

Functionality:

Under the advice and full consultation of Beyond Digital, PokerStars invested in a centrally managed content solution, with full creative services and a network of 46” commercial TV screens. The screens were installed in carefully selected locations recommended by Beyond Digital to ensure maximum impact for both employees and visitors alike. To minimise disruption, the system was installed over a weekend out of normal office hours.

Poker Stars required a content system that could be installed onto a secure and complex IT network. It was also essential that content could be published onto any screen in any office location globally. The content requirement was diverse and includes;

- Live tournament information- News- Weather alerts- TV campaigns- Employee communications- Benefits


Proven Effectiveness of Employee Communications

The new digital communication system was initially deployed at the Head Office in the Isle of Man. In order to justify further expansion, the system needed to prove its effectiveness and commercial benefit. The challenge was to find a tangible metric to use as a basis of measurement of corporate messaging.

The Metric – Employee Rewards

PokerStars runs a rewards portal for its employees which offers discounts in third party retail outlets. Uptake of these offers was selected as the most effective way to measure the effectiveness.

The Tests

Over a period of three months, PokerStars used the digital screens in the Isle of Man to display weekly offers to raise awareness of the rewards portal. Two tests were carried out to compare;

1) Uptake vs London, (where no digital screens were installed)2) Uptake vs previous months in the Isle of Man, (before digital screens were installed)

The Results

Test One - Year on Year Uptake

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

60,000

40,000

20,000

0

Rew

ard

Upt

ake

(£)

Previous Year(No Digital

Screens)

Current Year(With Digital

Screens)

£42,

695

£57,

339

£35,

187

£39,

634

Previous Year(No Digital

Screens)

Current Year(No Digital

Screens)

London

Employee reward uptake showed only a 12% rise for the same period.

Isle of Man

Employee rewards increased by 34% following the installation of digital screens.


Test Two – 3 Month Comparison

The Conclusion

60,000

40,000

20,000

0

Rew

ard

Up

take

(£)

60,000

40,000

20,000

0

Rew

ard

Upt

ake

(£)

Previous 3 months

Subsequent 3 months

£47,

615

£57,

339

£40,

545

£39,

635

Previous 3 months

Subsequent 3 months

London

Employee reward uptake showed a 2% decrease for the same period.

Isle of Man

Employee rewards increased by 20% following the installation of digital screens.

BOTH TESTS PROVED THAT DIGITAL SCREENS HAD A 22% POSITIVE EFFECT ON EMPLOYEE COMMUNICATION.


WWW.BEYONDDIGITALSOLUTIONS.CO.UK

LOUISE RICHLEY | MANAGING DIRECTOR

T. 0845 270 0280M. 07729 189 299E. [email protected]

CLAIRE SMITH | BUSINESS DEVELOPMENT DIRECTOR

T. 0845 270 0280E. [email protected]

RACHEL ROBERTS | BUSINESS DEVELOPMENT

T. 0845 270 0280E. [email protected]

HEAD OFFICE | NORTH EAST

Unit 4 The Bulrushes Woodstock Way Boldon Business Park South Tyneside NE35 9PF

OFFICE | SOUTH

Unit 19Greenway Business CentreHarlowCM19 5QE

CONTACT US

BEYOND DIGITAL SOLUTIONS LTD | UNIT 4, THE BULRUSHES, WOODSTOCK WAYBOLDON BUSINESS PARK, SOUTH TYNESIDE, NE35 9PF0845 270 0820

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