9/25/2009

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Beyond The Tri-Fold September 24, 2009

11am PST / 2 pm EST

For the audio part pls select

Mic & Speakers

Or

Telephone

www.neenahpaper.com

9/25/2009

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Trish WitkowskiTrish Witkowski

Founderfoldfactory.comCreator of the FOLDRite system

Why is folding so important(and awesome)?

Ponder this:

Now ponder this:

• An error caught in the bindery is the most expensive error you can make

• Folding, done right, is a powerful way to communicate a message

• It’s dimensional, and always a surprise

• There are many, many more options than you think

9/25/2009

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Pop-out Accordion

Panels vs. Pages

Folding 101: Folding Lingo

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Folding 101: Folding Lingo

Flat size vs. Finished size

Folding 101: Folding Lingo

Parallel folds vs. Right Angle folds

Folding 101: Folding LingoPop quiz: Can you describe these folds?

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Folding 101: Folding Lingo

Broadside folds vs. Short folds

Automated vs. Semi-automated vs. Hand folding

• Automated or mechanical folding is done entirely by machine

Semi automated folding is done partially by machine

Folding 101: Folding Lingo

• Semi-automated folding is done partially by machine, partially by hand

• Hand folding is the solution when a fold is too difficult to produce by machine, difficult and small quantity, or if required finishing equipment is not at the facility

• Almost all folding styles can be automated if the quantity is high enough

9/25/2009

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Produced on Standard Horizon AF-566T4F buckle-buckle automated folder

SteppedAccordion with Angled trim

What is folding compensation, and why should you care?

Paper is dimensional, and for one panel to fold into another,

Folding 101: Folding Compensation

the fold-in panel must be slightly shorter

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Folding compensation – general guidelines

• Single sheet compensation averages 3/32'' (+/- 1/32)

• Double sheet compensation averages 1/8 – 3/16''

Folding 101: Folding Compensation

• Ask your printer for a diagram, or use a template for best results

Folding 101: Folding Compensation

Guidelines for file setup

• DON’T float your layout on a larger sheet with crop marks – build your file to trim size

DON’T send two files one for side A one for side B• DON’T send two files, one for side A, one for side B –send one, two page file (or one page if one-sided)

• DON’T work backwards – get the file right at the start, rather than planning to go back and fix it later

• DON’T expect your printer to fix your file for you –that’s not cool (and you’re handing over control)

Folding 101: Folding Compensation

Do you really want to give up control?

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Folding 101: Folding Compensation

Gate with Inverted Short Fold

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The Accordion Family of Folds

Folding 101: Folding Families

The Basic Family of Folds

Folding 101: Folding Families

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The Exotic Family of Folds

Folding 101: Folding Families

The Gate Family of Folds

Folding 101: Folding Families

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Snake Fold

The Map Family of Folds

Folding 101: Folding Families

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The Parallel Family of Folds

Folding 101: Folding Families

The Poster Family of Folds

Folding 101: Folding Families

The Roll Family of Folds

Folding 101: Folding Families

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Iron CrossFold

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Folding 101: Folding and Paper

Understanding grain direction and folding

• A fold with the grain offers good dimensional stability

• A fold against the grain has greater potential for i / t ti d t l fl t f ldexpansion/contraction, does not lay as flat as a fold

made with the grain, and can cause cracking

• Not every fold can be with the grain, but your printer will try to make the most critical folds with the grain

• If you must fold against the grain, scoring can help

Folding 101: Folding and Paper

When should you consider scoring?

• First of all, what is scoring?

• In what situations is scoring recommended?

• Is there only one way to score?

• Is scoring expensive?

Folding 101: Folding and Paper

Choose wisely when it comes to paper

• Keep your audience and end use in mind

• When in doubt, order a paper dummy

• Is it going in the mail? Consider size, weight, auto insertion, and envelopes

• On a tight budget? Ask for a “house” sheet or a recommendation

9/25/2009

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Letter Fold with Short Cover

Designing for Folded Materials

Order of information changes with the folding styleMake a mock-up and pass it around to be sure your marketing message is being communicated properly

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Designing for Folded Materials

Other notable design issues

• Beware of color breaks and heavy ink coverageat the fold

Pay attention to your proofs• Pay attention to your proofs

• Investigate first, sell second

• Make friends with your printer, your postal service, keep the dialogue open

Designing for Folded Materials

Be smart, send a dummy

9/25/2009

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Stepped Double Parallel

Parallel FoldWith ShortPanels

Asymmetrical Semi-gate

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Accordion with Semi-gate

Wrapped Stepped Accordion

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Wrapped Accordion “Booklet”

Iron Cross with Cool Reveal

Triangle Fold

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Roll with Nested Accordion

Swinger Fold

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Asymmetrical Accordion

Twist Fold

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To watch short videos of the folds shown in this Webinar, go to foldfactory.com/webinar

Visit foldfactory for more ideas and inspiration, software tools and resources

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Contact me:trish@foldfactory.com

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