beyond wannabe contextual matching
DESCRIPTION
Beyond Wannabe Contextual Matching. Thomas Hargis VP Sales and Marketing. 15 year veteran of the information industry 4 years with YellowBrix P&L responsibility for sales, marketing, customer service and business development. True Contextual Analysis. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/1.jpg)
![Page 2: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/2.jpg)
Beyond Wannabe Contextual Matching
![Page 3: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/3.jpg)
Thomas HargisVP Sales and Marketing
• 15 year veteran of the information industry• 4 years with YellowBrix• P&L responsibility for sales, marketing, customer service
and business development
![Page 4: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/4.jpg)
True Contextual Analysis
• Taking contextual analysis from the macro level to the micro level: from full page analysis to paragraph-by-paragraph analysis.
• Currently providing macro view, and most are not truly “contextual” and include sentiment ranking, etc.
• Allows for more advertising on sites of questionable content
![Page 5: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/5.jpg)
• September 11 articles: yesterday and today • Jews and Nazis: History or Hate Crimes content?• Michael Jordan: NBA All-Star, Businessman or
Philanthropist?
True Contextual Analysis
![Page 6: Beyond Wannabe Contextual Matching](https://reader035.vdocuments.us/reader035/viewer/2022071716/56812b1d550346895d8f1299/html5/thumbnails/6.jpg)
• Advertisements on pages currently not served by advertising
True Contextual Analysis