beyond the stars: interpreting discourse cohesion in twitter as an indicator of community

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Beyond the stars: Interpreting discourse cohesion in Twitter as an indicator of community Cornelius Puschmann, University of Düsseldorf / Institute for Internet and Society DIATA 11 Workshop 15. September 2011, Düsseldorf Sonntag, 25. September 11

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  • 1. Beyond the stars: Interpreting discourse cohesion in Twitter as an indicator of community Cornelius Puschmann, University of Dsseldorf / Institute for Internet and Society DIATA 11 Workshop 15. September 2011, DsseldorfSonntag, 25. September 11
  • 2. This talk: an idea, a suggestion, bits of data #1 How are conversations conducted on Twitter and what issues emerge with establishing coherence? #2 How and why is @-messaging used among members of a specic community? #3 How can conversations (rather than friends/ followers) be used to measure social cohesion?Sonntag, 25. September 11
  • 3. User timeline single timelineSonntag, 25. September 11
  • 4. all friends view aggregation of the timelines of other usersSonntag, 25. September 11
  • 5. Time and the all friends view Lovely weather this morning!Sonntag, 25. September 11
  • 6. Time and the all friends view Lovely weather this morning! @cornelius Same over here!Sonntag, 25. September 11
  • 7. Time and the all friends view Lovely weather this morning! @adeline nice! how have you been lately? @cornelius Same over here!Sonntag, 25. September 11
  • 8. Time and the all friends view Lovely weather this morning! @adeline nice! how have you been lately? @cornelius Same over here! Okay, this is interesting: http://something.comSonntag, 25. September 11
  • 9. Time and the all friends view Lovely weather this morning! @adeline nice! how have you been lately? @cornelius Same over here! Okay, this is interesting: http://something.com RT @parker Okay, this is interesting: http://something.comSonntag, 25. September 11
  • 10. Time and the all friends view Lovely weather this morning! @adeline nice! how have you been lately? @cornelius Same over here! Okay, this is interesting: http://something.com RT @parker Okay, this is interesting: http://something.com Breaking news about something: http://something.com (via @zeigor, @parker)Sonntag, 25. September 11
  • 11. Time and the all friends view Point in time #1 Point in time #2 Lovely weather this morning! @adeline nice! how have you been lately? @cornelius Same over here! Okay, this is interesting: http://something.com RT @parker Okay, this is interesting: http://something.com Breaking news about something: http://something.com (via @zeigor, @parker)Sonntag, 25. September 11
  • 12. Time and the all friends view Point in time #1 Point in time #2 Lovely weather this morning! @adeline nice! how have you been lately? conversation @cornelius Same over here! Okay, this is interesting: http://something.com RT @parker Okay, this is interesting: http://something.com Breaking news about something: http://something.com (via @zeigor, @parker)Sonntag, 25. September 11
  • 13. Time and the all friends view Point in time #1 Point in time #2 Lovely weather this morning! @adeline nice! how have you been lately? conversation @cornelius Same over here! Okay, this is interesting: http://something.com RT @parker Okay, this is interesting: http://something.com Breaking news about something: http://something.com (via @zeigor, @parker) Twitter doesnt lend itself well to conversation.Sonntag, 25. September 11
  • 14. Premise Twitter conversation individual tweetSonntag, 25. September 11
  • 15. Premise Twitter conversation individual tweet Thesis: Examining longer stretches of discourse rather than individual tweets is methodologically superior in some research contexts.Sonntag, 25. September 11
  • 16. Celebrities vs. casual Twitter users In [Twitters] follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks. - Kwak, Lee, Park & Moon, 2010Sonntag, 25. September 11
  • 17. Celebrities vs. casual Twitter users [C]elebrity practice reinforces unequal power differentials. While Twitter users who do not use the site instrumentally may think of their followers as friends or family, celebrity practice necessitates viewing followers as fans. - Marwick and boyd, 2011Sonntag, 25. September 11
  • 18. Celebrities vs. casual Twitter users celebrities (RL and SoMe) casual users many followers fewer followers # friends < # followers # friends = # followers small % of followers are larger % of followers are conversation partners conversation partners people who communicate people who dont professionally (e.g. artists) communicate professionally broadcasting, performance conversationSonntag, 25. September 11
  • 19. The data1 I conducted a pilot study of 10 casual German and Austrian Twitter users in Spring 2011. 2 Central issues of the study were privacy and self-disclosure. My approach combined email 3 interviews with diachronic content analysis. 4 I followed this up with a study of 25 video game enthusiasts on Twitter.Sonntag, 25. September 11
  • 20. Types of tweets in the pilot study 33% n = 4052 54% 12% 2% @-messages Retweets Tweets containing URLs other TweetsSonntag, 25. September 11
  • 21. Sonntag, 25. September 11
  • 22. Sonntag, 25. September 11
  • 23. Approach of the gamer study studied a community of German-speaking gamers tracked 24 users for a period of 6 weeks collected ~50k tweets 38k of these were @-messages recruited subjects through an informerSonntag, 25. September 11
  • 24. Time S Text 14:15:40 Gary Diese User-Review zu From Dust auf Metacritic hat mich restlos berzeugt! http://... 14:16:51 Bob @Gary Habe Metacritic all die Jahre unterschtzt :P @Gary @Steve Wollt ihr auf dem Pressetag der GC jetzt eigentlich irgendwas 14:18:30 Chris kreatives machen? @Steve @Gary Knnte mir vielleicht ne kleine HD-Cam ausleihen, aber keine Ahnung 14:19:56 Chris wieviel Speicher die hat und ob gute Qualitt @Bob Ich bin einfach vom Stil des Schreibers berrascht. Wer so "sophisticated" 14:24:57 Gary schreiben kann, muss Ahnung haben! @Chris hhh... der @Steve klrt das schon ab. Ich fnds cool, aber ich bin Mittwoch 14:25:50 Gary schon ziemlich ausgelastet. 14:26:47 Chris @Gary wieso was musst du denn machen? @Chris Termine, mein Freund! Alles voller Termine. Ich muss auch vor den Anderen 14:27:20 Gary mein Mittagessen zu mir nehmen ;) 14:27:26 Bob @Gary True Art is Incomprehensible! True Art is Offensive! ^^Sonntag, 25. September 11
  • 25. Friends/Followers for user GarySonntag, 25. September 11
  • 26. Conversation network for user GarySonntag, 25. September 11
  • 27. Observations Usage of Twitter differs so signicantly from one user group 1 to another that the claim of it being a channel for broadcasting can be contested. Users conduct surprisingly long and structured 2 conversations with recurring communicative partners. A surprisingly large number of these 3 partners are neither friends or followers of the users.Sonntag, 25. September 11
  • 28. Thank You for your attention!Sonntag, 25. September 11