beyond the science communication model
DESCRIPTION
Talk given by Irene Lapuente (La Mandarina de Newton) at the Leiden Science Communication Seminars, Leiden University, Netherlands: 'Beyond the Science Communication Model: Hybridization, Participation and Activism' (March, 2013) www.lamandarinadenewton.com http://co-creating-cultures.com/eng/TRANSCRIPT
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BEYOND THE SCIENCE ���COMMUNICATION MODEL: ���
���HYBRIDIZATION, PARTICIPATION
& ACTIVISM
http://www.lamandarinadenewton.com @mandarinanewton
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COMMUNICATION Communication is much more than just talking.
It is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.
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SCIENCE COMMUNICATION Scientist are willing to share their knowledge and this is great. However, sometimes
they just see one way of sharing it... and this is the same way as they got to it. They expect the others to like and to feel comfortable with the same path they have
travelled.
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HYBRIDIZATION Communication is a transdisciplinary activity, therefore using the potential of different
knowledge areas can gives us better results.
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OUR INGREDIENTS We like to mix science with technology, arts, design and audiovisuals... But we are sure
you can also mix it with history, socials issues, sports and much more!
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BEYOND THE CONTENTS If you want to be effective in hybridization, don’t look just for content. Go deeper! The framework and the mindsets of each discipline are as important as the content!
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SCIENCE/MATHS • Scientific method • Complexity • Geometry
Hypothesis Iteration Communication Experimentation Refutation
Rotation Simetric Oposite Translation Multiplication
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DESIGN • Design thinking • Co-design • User based design • Metadesign
Empathy Prototips Test Definition Ideation
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ARTS • Visual arts • Scenic arts
Creativity Criticism Generation Translation Improvisation
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TECHNOLOGY • Digital tools • Social networks • 2.0 paradigm
PEOPLE
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PARTICIPATION If we want to communicate... we need someone else... Who are these people? How
do we include them? How do we get a dialogue and not a monologue?
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WHY? Why do we do all this?
Because we want to contribute to the Future! We want to light it up! We want to empower people and listen to them!
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SCIENCE OF THE CITY Science, multi-cultures, urbanism, design, audiovisuals, arts, exhibition...
Active participation in different levels and ways Listening to citizens questions and proposals
http://scienceofthecity.net
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THANKS!!!
http://www.lamandarinadenewton.com @mandarinanewton