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Jamin Andrews

Beyond the Cloud

1995 I took a trip to Comdex in U.S. – Largest computer tradeshow in the world

It was .com everything.

In 1995 I started a ISP to ride the new tech wave

Background

In 1998 I gave a presentation about the future of the Internet

My talk centred around the Clicks and Mortar revolution and how

ecommerce would change business

At the end of the presentation I was told by several attendees that …

Background

“People will never buy things over the Internet”

Background

Stats from: https://www.statista.com

Background

E-retail sales in Australia in billions (US$)

The Cloud What is it?

The Cloud:

“Services which run over the Internet instead of from

your local computer”

Easiest way to remember is The Cloud is “someone else’s problem”.

The Cloud - Definition

2006

Google's Eric Schmidt's reference to Google services as

belonging

"in a cloud somewhere"

The Cloud - Past

2001

Blogger, programmer Dave Winer may also have a claim for referring to the

Internet in a 2001 NYT article as a "cloud" of computers, though an effort by a

defunct company called NetCentric to trademark the term in 1997 predates

him.

The Cloud - Past

1996

Meeting of Internet and startup-company executives at Compaq offices in

Houston who's imagineering team described:

“the universe being transformed by the Internet as one in which 'cloud-

computing' enabled applications would become commonly available via the

web.”

The Cloud - Past

IT professionals

everywhere draw a fluffy

cloud to describe ”The

Cloud”.

Great marketing term that succinctly describes what it is and where it is.

Some customer quotes:

“I don’t know where my data is but it is in the Cloud somewhere”

“Up there, in the Cloud”

The Cloud

We have see cloud technology evolve rapidly

15 years ago Conetix started hosting using container technology running Virtuozzo

Now container technology for hosting is considered the next big thing..

Eg:

Docker

Google - spins up and down over 2 Billion containers a week

The Cloud – Present and Future

So the next big thing may not actually be the new.

Big data and data analytics

Always had big data however it maybe about how we use it?

The Cloud – Future

Being sold to councils and town planners.

Emergency services - better response routes.

Ipswich City Council - purchased data to work out where they would put a mountain bike track

Designed as a simple riding and running app

Big Data Example

Coined by Cisco the term “fog” was introduced in 2015.

What Is It?

“The fog extends the cloud to be closer to the things that produce and act on IoT data“

Devices that are powering apps or small applications anywhere

No longer in a data centre or where the perception of where the cloud is or should be.

Is this Beyond the Cloud?

Edge of Cloud

Let’s retake for a second.

Cloud

Edge of Cloud

Personal Devices running apps local and remote cloud

Fog

IoT

All considered to be in “the cloud”

Cloud of Confusion

Fluid Cloud

Moving from local to location and having apps or personal information following

Using container technology to spin up you personal requirements likes etc

where you are in real time.

Targeted Advertising combined with IoT – eg bike tyre pressures

Cloud – What’s Next?

Heavily personalised advertising

Example – Clothing store

Facial recognition and pics accessories to your previous purchase

Gives you ideas based around previous purchases

AI to best determine what else you may purchase

This is already happening!

Cloud – What’s Next?

Cloud – Sharing of Personal Data

Locational data - Google makes suggestions based on your interest and location

Finding your car park - Google already displays where you parked.

Fitness Apps – Weight loss

Connected VR – combined with a treadmill to make you fit while you play

Emergency response in health care

Diabetes monitoring – Real time alerts

Crashed car – Auto report of location to emergency responders, family

Older generation living longer in unassisted homes

- Details such as household activity, power usage etc to determine health

Cloud – Sharing of Personal Data

Millions of connected devices

Fluid movement between Cloud and Fog

Personal information spun up and spun down

Information shared everywhere

What’s the real big next thing that we should all consider?

Cloud – Sharing of Personal Data

I believe it is going to be all about

Security

Security

Security

Cloud – Sharing of Personal Data

The largest DDoS on record against Dyn DNS Services

21st October 2016 (two weeks ago)

Estimated attack of 1.2 terabits per second

Cloud – Security

Cloud – Security

The DDoS attack

- Compromised Internet of Things devices, including DVRs and webcams

More devices

- More interconnectivity with homes, electricity every aspect of our lives

Cloud – Security

The number of data breaches in past 12 months alone is staggering

- Estimated 30,000 websites are hacked each day – Forbes

- 78% were WordPress websites not updated.

Cloud – Security

Federal Bureau of Investigation, Department of Homeland Security

In February, hackers threatened to, and ultimately did, dump the records of nearly30,000 FBI and Department of Homeland Security workers.

Seagate

Seagate was one of the many victims of a W-2 attack this tax season, with security reporter Krebs reporting in March that the data storage company had been breached of all of its W-2 tax documents.

LinkedIn, MySpace

Within the space of two weeks in May, a hacker called Peace posted data on the dark web to sell, which allegedly included information on 167 million LinkedIn accounts and,in the following week, 360 million emails and passwords for MySpace users.

Cloud – Security

Not all doom and gloom

Hosting software companies like Plesk are building in security for your hosting

CloudFlare – Easy, Automatic DDOS Protection

IoT – Standards are evolving (but not there yet)

Two Factor Authentication – Nearly all major cloud providers support it

- Apple and others setting it as a default rather than an option

Cloud – Security

Google are forcing the issue

- The use of SSL certificates is now an

SEO ranking factor to encourage wider use

Cloud – Encryption

FREE SSL companies like Let’s Encrypt making it simple via a one touch install

New blockchain apps being introduced – decentralised ledger to protect integrity

Cloud – Encryption

So I guess my take on the next BIG thing and Beyond the Cloud

Personal Data Security

The more we share, the more we need to protect the data

Is YOU and your data security

We have to think.

Go back to basics on what we share, when we share, why we share and how we share information.

A hacker only needs to get it right once

Beyond The Cloud

Jamin Andrews – Conetix

Twitter: @conetix

https://www.conetix.com.au/events/click-digital-expo-2016

We are at Booth 33

Questions?