beyond the buzzwords, making sense of trends in digital - joakim lundquist
DESCRIPTION
Annual Swiss conference on corporate digital communications. The aim of the gathering is to scratch beneath the surface of the latest buzzwords and trends in digital and understand what they really mean from a corporate perspective. We will delve into topics such as big data, storytelling, mobile and social media measurement. There is much smoke out there. What should be evaluated seriously?TRANSCRIPT
25TH GATHERING, ZURICH 8 APRIL 2014
BEYOND THE BUZZWORDS:
MAKING SENSE OF TRENDS IN DIGITAL
&
LESSON LEARNED FROM
KWD WEBRANKING SWITZERLAND 2013
#DIGITALBITES
@JOAKIMLUNDQUIST
JOAKIM LUNDQUIST
2
DIGITAL BITES: BUZZWORDS VS TRENDS VS CONCRETENESS
14/04/2014
Big data
User experience
Mobile
Web Analytics
Storytelling
Social media measurement
Integrated reporting
Social CRM
Knowledge-based
Responsive design
Infographics
Video
Wikipedia
Top managers & Social media
Mobile
Corporate blog
Parallax effects
Flat design
Web typography
Twitter analytics
Native apps
M-sites
14/04/2014
User experience Storytelling
Narrative reporting
Social media
Big data
Joakim Lundquist 14/04/2014 6
2014-04-14 | 8
CSR ONLINE AWARDS SEMINAR
OUR PROJECT FOR THE NEXT
MONTHS
WEBRANKING: DEADLINE AUG 31
APRIL - MAY 2014
27-28 MAY 2014
SUMMER 2014
- WIKIPEDIA RANKINGS
-START TOP MANAGEMENT AND
SOCIAL MEDIA SECOND EDITION
CSR ONLINE AWARDS SWITZERLAND MAY 2014
WIKIPEDIA RANKINGS SWITZERLAND MAY 2014
9
481
managers
100 largest
European companies
6 managerial positions
Head of
CSR 19%
Head of
HR 19%
Head of
Communications 6%
CEO
19%
Head of
IR 18%
Chairman
19%
SOCIAL MEDIA AND TOP MANAGEMENT
EUROPE
2014-04-14 | 10
481
managers
100 largest
European companies
6 managerial positions
7%
42%
2%
More than a third is inactive
60% mentions company in bio
Women are more active than men
28% have fewer than 20 connections
56% of HR managers are not on
Only 8 blogs, of which 6 are hosted
on company websites or popular
news sites
SOCIAL MEDIA AND TOP MANAGEMENT
EUROPE
2014-04-14 | 11
234
managers
50 largest
Swiss companies
6 managerial positions
Head of
CSR 13%
Head of
HR 20%
Head of
Communications 9%
CEO
21%
Head of
IR 17%
Chairman
20%
SOCIAL MEDIA AND TOP MANAGEMENT
SWITZERLAND 2014 (PREL. FINDINGS)
2014-04-14 | 12
234
managers
50 largest
Swiss companies
6 managerial positions
3%
39%
1
8 profiles, of which 5 are inactive
or abandoned
3 mention company in bio
There aren’t any profiles for
women
34% of HR managers aren’t on
Only 1 blog for now (Peter Brabeck-
Letmathe, Chairman Nestlé)
SOCIAL MEDIA AND TOP MANAGEMENT
SWITZERLAND 2014 (PREL. FINDINGS)
LUNDQUIST CSR ONLINE AWARDS
6th edition of the awards
5 rankings: Europe, Germany, Italy, Nordic, Switzerland
270 European companies taken into consideration
350 stakeholders and experts input via survey
40 Swiss companies evaluated
7 evaluation pillars (new, revised approach)
CSR Online Awards Seminar
Digital Disruption
and the future of CSR Fondazione Cariplo Conference Centre, Milan
27-28 May
Topics you will learn about and discuss:
• Corporate disclosure in a digital-first era
Discover how your company can re-think the balance between reporting and communications (workshops on online reporting, G4, materiality)
• Putting the “social” back into corporate responsibility Learn how you can leverage social media to enhance dialogue with your stakeholders (workshops on Twitter, Facebook and measurement)
• Seeing is believing Abandon “cut and paste” communications by mastering digital and visual communications (workshops on video, data visualisation, digital storytelling)
PLUS: gala dinner, awards ceremony, networking
14
UPDATES ON
RANKINGS,
EVENTS,
PUBLICATIONS,
CASE STUDIES
AND RESEARCH
WWW.LUNDQUIST.IT + BLOG +
LUNDQUIST LINK
«NEWSLETTER»
Jo
Lundquist company page
@Lundquist
Lundquist page
Lundquist channel
Slideshare account
Lundquist page
@joakimlundquist