beyond the 'buy' button
DESCRIPTION
Speaker: Iyad KamalAmmanTT: e-Commerce EditionTRANSCRIPT
?- How many of you bought something online?- How many here owns an ecommerce site?- How many here would like to set up an
ecommerce business?- How many here know what to do to set up an
ecommerce site?
The eFulfillment Process?
Managing orders
Tracking & Transportation
Order update notification
Back-end Fulfillment
Transactions Measure & evaluate
Success of an on-line store requires critical back-end order fulfillment and management
Front-end Fulfillment
Traditional vs. eCommerce Logistics
Source: Forrester Research
Bulk Parcel
Push Pull
More than $1,000 Less than $100
Concentrated Highly dispersed
Stable, consistent Highly seasonal
Shipment Type
Demand Style
Avg. Order $
Destinations
Demand
Traditional Logistics eCommerce Logistics
The Amazon Package Journey
The Amazon Package Journey
1. Placed order on amazon.com2. Order notification received with tracking details3. Order picked, packed at Amazon fulfillment Center in
Kentucky4. Pick up by UPS, shipped to Atlanta Hub5. Atlanta hub shipped to JFK overnight6. Packaged received at Aramex JFK hub7. JFK captures order details (Supplier, weight, contents)
The Amazon Package Journey
8. eMail triggered to me that package received9. Package loaded in container10. Flies to Brussels on a freighter11. Connects on flight from Brussels to Dubai12. Received at Aramex Dubai hub13. Connects on flight from Dubai to Amman14. Clears customs15. Received at Aramex Amman operations16. Iyad SMS notified that package received and charges17. Package delivered and money collected
All in 4 days!
What to consider while setting up an ecommerce site!?
Let us setup
www.AllofUShere.com
Note: this domain is available on for $9.99
What to Sell? (Actually What
do People Buy?)
1. Apparel2.
Electronics3. Books4. DVD/CD5. Shoes6.
Bag/Case7. Mail &
Magazines
Retail Stores vs. Online Purchases(Don’t worry there is huge potential for
online business)
Growth in Online Retail
• Regional online spending currently represents around 5% of total retail spending. Estimated at $3.5 billion a year.– In US around 15%; Europe, 17%
• But, while offline retail has grown 4% annually the last two years, growth in online spending has exceeded 10% annually
Where to Sell?Largest ‘e’ SnS Markets are:
KuwaitSaudi
UAE & Rest of GCCLevant
(Must be REGIONAL)
Direct Ship or Free Zone vs. Non Free Zone(How to replenish, where to
stock)
Inventory Accuracy + Real Time
COD(The most popular payment
method)
Customs Duties &
Formalities
CSYou have to be on Social Media, Live Chat,
Call Centers
Returns Management
?A key component whether to buy from
a site or not and are mostly to residential addresses
PackagingNot only for branding but to make sure the
product gets there in shape!
Customization
(Built to Order)
What does this mean?
Conclusion 1: What do eClients Demand?
• A ‘PERFECT ORDER’:– Nearly immediate delivery!– Complete order flexibility – Ability to track orders online – Powerful and flexible return policies– Great customer service
Conclusion 2
It is COMPLEX!!!
BUTVery much doable
With Huge Opportunities
More to come……………
