beyond the 30 second spot - dublin creative agency day

Download Beyond The 30 Second Spot - Dublin Creative Agency Day

Post on 18-May-2015

764 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

Beyond The 30 Second Spot presentation for Dublin Creative Agency Day. Strategies for using Youtube in conjunction with TV.

TRANSCRIPT

  • 1. th e n d beyo potin gs textg ondn cono on iecoluti -s o rev 0 ide 3 evthReuben HalperTangozebra

2. who are you? what do you do? 3. 4,000,000,000 views per day thats 4 billion...more than of the combined population of China, India, Russia, the United States & the European Union. 4. this is the past... 5. so what doesthe present....and this is this all mean?7 6. Television meGa tems Syso what doesthe present....and this is this all mean?7 ComputerPh oneTablet 7. nooIyears there will| be no such thing as online video...sdid come to google youtube?so why in a few < ...there will just be video 8. online video is exploding into the primetime space 2009 2011 5am 8:59am 9am 11:59am 12pm 2:59pm 3pm 5:59pm 6pm 8:59pm 9pm 12:59pm 1am 4:59am 9. so why did I come to google | youtube? the challenge? turning passive viewers into engaged users...and ultimately into doing SOMETHING. 10. lets back up a bit...so why did I come to google | youtube?why do people cometo YouTube? educationentertainmentexpression 11. so why did I come to google | youtube? so lets look at a couple of strategies for exploiting YouTube in conjunction with television 12. Video posted to Youtube5 days before SuperbowlFirst few hours:40,000 viewsAfter 24 hours:1 million views13 million views by kick-off on Superbowl Sunday 13. VW - The ForceGenerated $500k+ of free so why did I come to google | youtube? media through Youtube views 20% of the views from mobileDifferent creative per platform: Youtube (60 sec) vs. TV (30 sec)Groundbreaking format: tookthe normal Superbowl formatand turned it on its head. 14. so why did I come to google | youtube?pre-launch your campaignin the digital space 15. so why did I come to google | youtube?extend & amplify yourexisting TV campaign 16. YiatubeMore than 2.5 million views 1,500+ Let YiaYia say it videos generated by usersMore than 30% of the views came after TV flight endedShows how providing userspersonalization tools can give the campaign life beyond TV 17. Poneis Malditos 12+ million views in a month800,000+ shares via Youtube,Facebook, Twitter, Blogs, etc. 24,000 video commentsShows the impact of thinking digitally from the beginning 18. leverage user generatedso why did I come to google | youtube?content or social activityas the content for yourTV campaign 19. Doritos 22 million views of finalist videos36% increase in videosubmissions (5,800 entrants)30% increase in Twitter activity Shows the incredible quality& potential of UGC. 20. Crunch Is Calling6+ million views in 6 months Next generation of real- time response campaigns Brilliant way of tieing together Twitter, Facebook & Youtube Successful executions dont need to be complex 21. the ad spectrum of pain*willingviral to watchshootwilling me to sharetv*courtesy of sharethrough 22. the ad spectrum of pain*willingviral to watchshootwilling me to sharetv*courtesy of sharethrough 23. the ad spectrum of pain*willingviral to watchshootwilling me to sharetvdigital*courtesy of sharethrough 24. T ha nk you