beyond social developers garage jan_2013
DESCRIPTION
What went down at January’s London Social Developer Garage? We chatted about the top social campaigns going on right now - find out more here.TRANSCRIPT
© Copyright 2012 Beyond. All rights reserved. Private and Confidential facebook.com/beyondconsultancytwitter.com/beyond
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
now we create digital experiences that people want to share...We do this Differently.
Data driven. Totally connected. Always on.
We use social data to unlock real consumer insights.
We align these insights with your brand mission.
We deliver award winning work - with less financial risk and more creative precision.
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
beyonds client list
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Engagement extraordinaire and flip flop enthusiast
meet theteam
Alex HuntingDigital Marketing Executive
Toby MargettsEngagement Executive Community expert
and beer lover
Online marketing hound
Lee StaceyEngagement Consultant
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
TOP FIVE SMOKING HOT SOCIAL CAMPAIGNS FROM RECENT TIMES THE BRANDS GETTING IT VERY RIGHT
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://bit.ly/LJrilu
MISSION STATEMENT:
Guaraná Antarctica: Ex Lover Blocker App
Protect your friends from calling their evil ex’s
HOW?
Creating a mobile app that alerts friends to a heartbroken friends attempts to call an ex
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why Care?
Why Share?➡ It’s unique and a novelty
➡ It empowers users and encourages a feeling of camaraderie between friends
➡ Everybody knows someone that this app is applicable to
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://bit.ly/rB0SlP
MISSION STATEMENT:
Heineken: The Christmas BeerFrienderTreat yourself, without the guilt of treating yourself
HOW?
Find like-minded people via a Facebook app to gift a BeerTender and they’ll do the same.
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why Care?
Why Share?➡ It feels as if you’ve done a good deed and
‘got into the spirit’ of Christmas
➡ Sharing this feeling empowers you and your friends
➡ It’s a fun, tongue in cheek way to get something you really want for Christmas
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://bit.ly/109QmxD
MISSION STATEMENT:
delta lingerie - Tights
Promote a one-time sale on tights
HOW?
Using Facebook’s new ‘Poke’ app, to tantalize and intrigue fans into redeeming a discount
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why Care?
Why Share?
➡ It’s a model getting dressed
➡ People aren’t used to receiving an image or video and not having complete control over what to do with it
➡ People will organically share the concept because the premise that it can’t be shared is so unusual
facebook.com/beyondconsultancytwitter.com/beyond
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://bit.ly/lsmX1x
MISSION STATEMENT:
nike take mokum
HOW?
By creating a Facebook app that uses Amsterdam as a virtual canvas, users could virtually graffiti running routes and colour them by running the routes
Convert users to Nike’s running community and raise awareness of Nike+
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Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why Care?
Why Share?
➡ Running is boring, anything to improve the monotony is worth caring about
➡ The opportunity to mix artistic creativity with running is unheard of
➡ The running community is already very niche and tight knit - something as revolutionary as this is bound to be shared organically out of intrigue
facebook.com/beyondconsultancytwitter.com/beyond
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://bit.ly/GFE8hv
MISSION STATEMENT:
Ikea - augmented reality
Let customers intimately experience Ikea kitchens from the comfort of their own home
HOW?
By creating an interactive online story that can be experienced from multiple viewpoints in a subtle way
facebook.com/beyondconsultancytwitter.com/beyond
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why Care?
Why Share?
➡ The campaign is gamified to a level that means it is genuinely fun regardless of a consumers interest in kitchens
➡ The limited branding of the app makes the experience seem detached from the usual hard sell
➡ The lack of branding works to Ikea’s advantage because the inspiring visual surroundings (that don’t appear to be the focus of the app) become a integral reason to share
facebook.com/beyondconsultancytwitter.com/beyond
Thursday, January 10, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Alex HuntingDigital Marketing Executive
+44 (0)7538 817792+44 (0)203 170 7926 [email protected]@AlHunting
Toby MargettsEngagement Executive
+44 (0)1273 475128+44 (0)7534 718 [email protected]@tobymargetts
Lee StaceyEngagement Consultant
+44 (0)2079 086565+44(0) 7540 [email protected]@LStacey
THANK YOUWe’re hiring
Thursday, January 10, 2013