beyond six-feet-apart accelerator · areas of strategy, multicultural marketing and corporate...

BeyondSix-Feet-ApartAcceleratorExpertWebinarSeriesonReopeningTopics

DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m.

ColettePhillipsCEO,ColettePhillipsCommunicationsandGetKonnected

BrandonRansomChiefExecutiveOfficerIncluDe Innovation

Welcome

RosarioUbiera-MinayaExecutiveDirectorAmplifyLatinX


DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m. Agenda

WelcomeandBeyondSixFeetApartProgramDescriptionLISCBostonExecutiveDirectorKarenKelleherIXLManagingDirectorHitendraPatel

OpeningRemarksbyPanelistsColettePhillipsBrandonRansomRosarioUbiera-Minaya

Questions- BeyondSixFeetApartAcceleratorParticipantsModeratedbyRosarioUbiera-Minaya

AudienceQuestionssubmittedthroughQ&A

Agenda

Wearepilotingadigitally-enabledplanningprocessforminority-ownedbusinessesseekingtoretooltheirbusinessessafelyandstrategicallyinthewakeofCOVID-19.

ProgramOverview

Minority-ownedbusinessownersfromfoursectorsareworkingwithconsultingteamstodeveloptheirimplementationplans.

BeyondSFAAcceleratorProcessMethodology

ParticipatingBusinesses

Food&Beverage

Retail

ProfessionalServices

PersonalServices

Theprogramisenabledbyanonlineaudittoolandgrowingdatabaseofsolutions,whichcouldbeusedtoscaletheprogram.


Database of Innovative Solutions and Vendors

100+solutioncaseexamplesbyvariousstrategicthemes

RobotTouchless Do It Yourself ProtectedDigital Certified

Clean

Software to Assess COVID19 Readiness

Online Software

PilotingIXL’sBeyondSix-Feet-ApartMethodology,clientsfollowafive-stepapproachtoasafe,strategicImplementationPlan.


Strategic Alignment

Identify Key Personas

Map Unsafe Journeys

Make Unsafe Journey Safe

Implementation Plan

• Findsafesolutionsforeachunsafeprocess

• Prioritizebestsolutionsincludingpartners

• Determinecost&timetoimplementeachsolution

• Createoverallimplementationplan

Strategic Direction Identify Personas Map unsafe journey

Process

Make safe journey Implementation Plan

• Identifyallstakeholders

• Identifypersonasforeachstakeholder

• AgreeonProjectObjectives, roles,commitmentandoutcomes

• AgreeonInvestmentProfile– timeline,dollars,etc.

• Createajourneymapforeachpersona

• Identifyunsafecomponentsofjourney

Week 1 Week 2 Week 3 - 4 Week 5

Outpu

ts

MBAstudentsaretrainedandsupervisedbyIXLtoprovideconsultingservicestofacilitatetheowner’splanningprocess.

BeyondSFAAcceleratorProgramOverviewAssignedMBATeam

ParticipatingMBAConsultingTeams

ExpertwebinarsfacilitatedbyLISCexplorepracticalchallengestobeincorporatedintotheplanbyownersandconsultingteams.

MTuWeTh MTuWeTh MTuWeTh MTuWeTh MTuWeTh

June3 July1Jun17 Jun24June10

BeyondSFAAccelerator

MakingSenseofReopening• MAReopeningGuidelines

• LocalGuidance&Regulations

PurchasingPPE• SupplierfromBECMA’sProtectMAPPEMarketplace

• MerrimackValleyBulkPurchaseModel

DigitalStrategies&ToolsforCommunications• WebPresence• DigitalEngagement&Tools

• ContentCreation

FinancingYourPlan• Grants,LoansandOtherCapitalSources

• LeveragingPartnership

YouAreHere

LegalIssues• Contract&LeaseIssues

• Employment&HRIssues

• Insurance&Liability

• IntellectualProperty

LISCisoneofthecountry’slargestcommunitydevelopmentsupportorganizationsworkinginandwithunderservedcommunities.


Butwehavedeeplocalroots,andhaveworkedinMassachusettsforover35years.Wesupportprojectsandprogramstorevitalizeunderservedcommunitiesandbringgreatereconomicopportunitytoresidents.

Weprioritizeequityinourinvestments,fromaffordablehousingandqualityschoolstogrowingbusinessandconnectingcommunitywithfinancing,technicalassistanceandresourcestobuildcapacityandstability.

©2020IXLCenterInc.AllRightsReserved10

Todevelopaneffective,scalable,digitalprogram,LISCpartneredwiththeIXLCenter,aglobalinnovationfirmwithauniqueheritageinconsultingandeducation.

Boston

Dubai

London

San Francisco

Shanghai

Sao Paulo

Cairo

Bolsano

Istanbul

Singapore

Seoul

Management Education

1985

Management Consulting

Innovation Management Capability Building

2002 20032009

1964

2007

AboutIXLCenterIntroduction

BeyondSFAAcceleratorIntroductionProgramOrganizers

SmallBusinessEcosystemBuilding

EducationPolicy andAdvocacy

LISCKivaLoans&Other

Financingfor

Recovery

Mass.Equitable

PPPAccessInitiative

BeyondSixFeetApartAcceler-ator

SmallBusinessRecoveryGrants

TheBeyondSixFeetApartAcceleratorisfundedandsupportedbyMassachusettsGrowthCapitalCorporationandLocalInitiativesSupportCorporation.

LISCBostonsupportssmallanddisadvantagedbusinessesthroughoutMassachusetts.LISC’sRapidResponseandRecoveryFundforMassachusettsincludesanumberofsmallbusinessresponsestoCOVID-19.

RapidReliefandRecoveryFundforMassachusetts



ColettePhillipsCEO,ColettePhillipsCommunicationsandGetKonnected

BrandonRansomChiefExecutiveOfficerIncluDe Innovation

OurPanelists

RosarioUbiera-MinayaExecutiveDirectorAmplifyLatinX

BeyondSixFeetApartparticipantswilljointhediscussiontoaskquestionsand/orcommentonwhat

theirbusinessisexperiencingorplanningfor.

AudiencemembersmaysubmitquestionsusingtheGotoWebinar Questionsfunction.

Pleaseintroduceyourself,withyourname,businessname(ifapplicable)andlocation.

Thankyou.


QuestionsDiscussion



DigitalCommunicationsStrategies&ToolsWed.June17,5:00-6:30p.m. Agenda

WelcomeandBeyondSixFeetApartProgramDescriptionLISCExecutiveDirectorKarenKelleherIXLManagingDirectorHitendraPatel

OpeningRemarksbyPanelistsColettePhillipsBrandonRansomRosarioUbiera-Minaya

Questions- BeyondSixFeetApartAcceleratorParticipantsModeratedbyRosarioUbiera-Minaya

AudienceQuestionssubmittedthroughQ&A

Agenda


ColettePhillips isPresidentandCEOofColettePhillipsCommunications,Inc. Sheisavalues-basedleader,trustedadviserandunderstandstheimportanceofengagingandinfluencingkeystakeholders.Shehasextensiveexperienceindevelopingpublicrelationsbrandingandinternal/externalcommunicationsinareasofstrategy,multiculturalmarketingandcorporatecitizenship.Sheisfrequentlyconsultedbycorporationsandnon-profitorganizationsabouthowtoarticulatehealthy,inclusiveworkingenvironmentsfortheiremployeesandhowtoengageculturallydiverseconsumers.

In2008,shelaunchedBoston’spremierinclusivebusinessnetworkingforumcalledGetKonnected!whichbringstogetherprofessionals,businessandcivicleadersandentrepreneursfromallculturesandindustries.GetKonnected!isthecreatorofthehistoricGK100,Boston’sfirstcomprehensivelistofthe100MostInfluentialPeopleofColor.TheBostonGlobe citesthesocialimpactventureas"changingtheconversationondiversity”andPhillipsasa“SocialConnector.”

Asanactivecivicleader,ColettecurrentlyservesonBoardofTrusteesforEasternBank,TheGreaterBostonChamberofCommerceandtheMassachusettsGeneralHospitalPresident’sCouncil.ShehasbeennamedtoBostonMagazine’sPower2018:The100MostInfluentialPeopleinBoston,theBostonBusinessJournal's2016/2017Power50andTheBostonGlobe’sA-List.BornintheCaribbeannationofAntigua,PhillipsholdsaBachelorandMasterofSciencefromEmersonCollege.SheistherecipientofanhonoraryDoctorofLawfromMountIdaCollege.

SpeakerBiosSpeakerBios



RosarioUbiera-Minaya isanafro-Latinaleader,communityactivistandsocialentrepreneuroriginallyfromtheDominicanRepublic. Rosariohasover25yearsofexperienceworkingandadvocatingforsystemicchange,socialjustice,andequity,onbehalfoftheLatinxcommunity,intheareasofeducation,housing,voterengagement,publichealth,andthearts.

RosarioisthefounderofCojuelos’Productions,whichproudlycelebratesallartisticexpressionthroughcreativeandinnovative,diverseandculturally-orientedprogrammingandhigh-endspecialevents.Cojuelos’Productionsthrivesincreatingcuratedexperiencesforprivate,corporate,andcommunitysettingswithanemphasisonculturalandeducationalprogramming.Rosario’svisionhasledtowhatistodaythePUNTOUrbanArtsMuseuminSalem,anoutdoorcollectionofpublicartthatservesasavehicletostartbreakingdownthesocioeconomicandinvisibledividesthatsystematicallyexistinlow-incomecommunitiesofcolor.

ShehasreceivednumerousawardsandrecognitionsincludingtheRisingStarAwardforOutstandingLeadershipinCommunityDevelopmentfromMACDCandtheCommunityServiceAwardfromtheMassachusettsLeagueofCommunityHealthCenters;shewasrecognizedasCommunityHerobytheNegroElectionDayAssociationandasaBoston’sHispanicHerobytheCommonwealthofMassachusetts.

SpeakerBiosSpeakerBios


beyond six-feet-apart accelerator · areas of strategy, multicultural marketing and corporate...

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