beyond location. precise audience.€¦ · target audiences on certain publishers, ad exchanges,...

Beyond Location. Precise Audience.

1Beyond Location. Precise Audience.1

YOOSE has become a leading expert in location advertising services for brands across Europe and APAC since 2008. Evolving beyond our original location based solutions, our team understands how a combination of location and audience profiling is changing the way companies reaching out to Chinese audience across the continents . With our constantly developing technology and our expertise, we help global companies and brands to engage, attract, and activate this niche audience group throughout their digital exposures.

ABOUT US

YOOSE Chinese Audience

Beyond Location. Precise Audience.2

Target more precise

locations in China

with a more narrow

geo-fence

Target the right

audience with

key behaviours

and interests

Complicated Ad

Review and

Set-up Process

THE TECHNOLOGY CHALLENGES

What We DoDeliver the Right Message to the Right Audience at the Right Time in the Most Cost-Effective Way

Audience TargetingTarget audiences based on gender, age, income level, job function, product interest, purchase intention, search keyword, etc.

Geo Targeting/LBSDeliver ads to audiences within a specific state/province, city, or a radius of a given address

OptimizationAdjust budget allocation, pacing, media selection, and audience filtering to ensure the best outcome

Real Time BiddingAutomate the purchase of online advertising at competitive prices

RetargetingDeliver ads to audiences who visited advertisers’ websites

Technology Expertise

Targeting Capabilities and Strategies

Media/Device/Browser/Mobile Carrier TargetingTarget audiences on certain publishers, ad exchanges, PC/mobile devices, browsers, mobile carriers, mobile networks, etc.

STEP 2 | Audience Filtering

Targeting User Story

STEP 1 | Location Filtering

Mobile Users enter a Point of Interest (based on our Geofence). A region around the Point of Interest

Live Audience DataUsers who are reading relevant content on Mobile Sites or Apps when they are in the Geofence

Historic Audience DataUsers who are identified as having the affinity to consume relevant Web or App content historically.

OR

STEP 5 | Retargeting if needed

STEP 4 | Direct Users

Targeting User Story

STEP 3 | Banner Delivery

Deliver Main Banners Deliver Retargeting Banners Deliver Best Performing Banners (if there are many versions)

Users visit the Landing Page Users visit the Google MapOR

Travel- International Travel - Europe- UK

Example of targeting affluent and experienced Chinese travelers with a shown intend to traveling in UK

What We Do Examples of Targeting Capabilities


1:1 Engagement

Verified Location Based Audience

Capture Advertising IDs

Footfall Attribution

Behavioral Insight

Location Performance

OUR TECHNOLOGIES - Dashboard Reporting

OUR SERVICES

A Dedicated Team of Experts

Each campaign is assigned a campaign manager who is on hand daily to help you plan, execute, and measure.

Integrated Technology

Integrating numerous platforms, exchanges, social networks, and public data sources to optimize your campaigns.

Data Management Platform

Technology that allows to optimize big data to identify and show ads to only the most relevant target audience.

Customized Campaign Reporting

Detailed location breakdowns track click and impression data at a granular level, and the heat maps to help you identify where your campaign is performing best.

Privacy ProtectionAlways comply with all relevant industry privacy standards, including the European General Data Protection Regulation.

Creative DesignIn house design team are equipped to produce high quality HTML, Image,

and Video banners.


CUSTOMER JOURNEY

AttentionAudiences surf related apps and

sites: Recruitment, News, Finance, Social, F&B … in the

activated areas then the banners appear and catch their attention

InterestAudiences feel interested

in the banners which direct them to the

landing page

InteractionAudiences click on the

banners, and are directed to the landing page which provides more detailed

information.

ConvertAudiences are impacted on our message and going to interact

with it


Strip Banner Pause BannerDynamicPop up Video Banner

Pre-roll

Native Ad Native Ad Welcome BannerFull Screen/ Interstitial

Corner

VideoMobile

PC

What We Do Various Ad Formats

Data Strategic Partnerships

01

02

06

04

03

860 million cookies on a daily basis | 6000+ audience labels | 24 billion daily impressions | 500+ App audience labels

07 JD Cloud Zhimai

05

PARTNER


CASE STUDIES

Finn Partners/Ying Communications | China & Singapore | APRIL 2019

PLATTS SGX CAMPAIGN

CAMPAIGN OBJECTIVES

Identify and target Finance sector with interest in Metals and Mining commodities (i.e. Iron ore, metals etc) and Shipping/ Bunkering.

Drive registration and traffic to Platts SGX Iron Ore event across 6 urban cities in China.

Boost awareness of Platts in Singapore.

OUR SOLUTIONS

Implement PingPong Targeting to reach more than 330 locations across China.

Identify the target audiences by optimizing the most engaged locations with high CTR.

Dynamically retarget the potential audiences in China.

Reach the right audience by Publishers Selection to maximise conversion.

Target Singapore with a seperate set of banners.


PLATTS SGX CAMPAIGN

Delivered over

views571,855

Achievedhigh performance CTR

1.26%Over

clicks 7,222


PLATTS SGX CAMPAIGN

Finn Partners/Ying Communications | China | MAY 2019

ARUBA HYPERLOCAL TARGETING CAMPAIGN

CAMPAIGN OBJECTIVES

Boost awareness for ARUBA and tap into China Market.

Use Hyperlocal and Contextual targeting to reach the right audience precisely across key cities in China.

OUR SOLUTIONS

Configure PingPong Targeting to reach more than 440 locations across China.

Dynamically target different cities with separate banners set.

Curate the right audience by Publishers Selection to maximise engagement.



Delivered over

views219,361


1.34%Over

clicks 2,934



Finn Partners/Ying Communications | China | NOV 2018

Bauma Trade Expo

CAMPAIGN OBJECTIVES

Boost traffic for participation of Bauma Trade Expo.

Use Hyperlocal and Contextual targeting to reach the right audience precisely at Shanghai New International Expo Centre.

Generate further awareness for the Expo.


Bauma Trade Expo

OUR SOLUTIONS

Configure Hyperlocal Targeting Geofence around the expo's location.

Dynamically target Chinese and English audiences separately.

Curate the right audience by Publishers Selection to maximise event participation.


Bauma Trade Expo

Delivered over

views456,852


1.16%Over

clicks 5,000

YOOSE Pte. Ltd. 16 Purvis Street, #02-00,

Singapore 089494

Ngoc Nguyen+84 91811 1991

[email protected]

THAILAND - INDONESIA - MALAYSIASINGAPORE – VIETNAM

Book your next campaign with us!

mailto:[email protected]

beyond location. precise audience.€¦ · target audiences on certain publishers, ad exchanges,...

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