beyond lens flare - practical delight for modern design teams
TRANSCRIPT
![Page 1: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/1.jpg)
PRACTICAL DELIGHT FOR MODERN DESIGN TEAMS
BEYOND LENS FLARE
@simondoggett #BeyondLensFlare
![Page 2: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/2.jpg)
DECEMBER 17 2015
@simondoggett #BeyondLensFlare
![Page 3: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/3.jpg)
@simondoggett #BeyondLensFlare
![Page 4: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/4.jpg)
LATE JUNE 2016
@simondoggett #BeyondLensFlare
![Page 5: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/5.jpg)
@simondoggett #BeyondLensFlare
@FILMCRITHULK
![Page 6: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/6.jpg)
![Page 7: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/7.jpg)
WHAT THE HECK IS STAR WARS: THE FORCE AWAKENS ACTUALLY ABOUT?
@FILMCRITHULK
@simondoggett #BeyondLensFlare
![Page 8: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/8.jpg)
SAME SEQUENCE OF EVENTS
@simondoggett #BeyondLensFlare
![Page 9: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/9.jpg)
FUN, ENERGETIC, PRETTY ACCEPTABLE
@simondoggett #BeyondLensFlare
![Page 10: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/10.jpg)
FADE AWAY
@simondoggett #BeyondLensFlare
![Page 11: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/11.jpg)
FOR THE TRUTH ABOUT THESE FILMS IS THAT OUR ENJOYMENT OF THEM IS FLEETING.
@simondoggett #BeyondLensFlare
![Page 12: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/12.jpg)
FEATURE LENGTH J.J. ABRAMS MOVIES TO DATE
▸ STAR WARS: The Force Awakens (2015)
▸ Star Trek Into Darkness (2013)
▸ Super 8 (2011)
▸ Star Trek (2009)
▸ Mission: Impossible III (2006)
@simondoggett #BeyondLensFlare
![Page 13: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/13.jpg)
WHAT IS IT ABOUT J.J.'S SPECIFIC MODUS OPERANDI THAT ENCOURAGES SUCH A RESPONSE?
@simondoggett #BeyondLensFlare
![Page 14: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/14.jpg)
WHAT MAKES A MOVIE HAVE THIS KIND OF EFFECT TIME AND TIME AGAIN?
@simondoggett #BeyondLensFlare
![Page 15: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/15.jpg)
IT ACTUALLY GOES RIGHT PAST A SIMPLE ERROR TO A CORE SIMPLICITY:
@simondoggett #BeyondLensFlare
![Page 16: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/16.jpg)
THE STORIES ARE LITERALLY DESIGNED TO PLEASE IN THE MOMENT... NOT TO LAST.
@simondoggett #BeyondLensFlare
![Page 17: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/17.jpg)
LOVE SEEKERS
@simondoggett #BeyondLensFlare
![Page 18: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/18.jpg)
STOP FREQUENTLY
@simondoggett #BeyondLensFlare
![Page 19: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/19.jpg)
“IS THIS DELIGHTFUL?”
![Page 20: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/20.jpg)
@simondoggett #BeyondLensFlare
![Page 21: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/21.jpg)
FEATURE LENGTH J.J. ABRAMS MOVIES TO DATE
▸ STAR WARS: The Force Awakens (2015)
▸ Star Trek Into Darkness (2013)
▸ Super 8 (2011)
▸ Star Trek (2009)
▸ Mission: Impossible III (2006)
@simondoggett #BeyondLensFlare
![Page 22: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/22.jpg)
THINGS HAPPEN
![Page 23: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/23.jpg)
DelightDisappointment
@simondoggett #BeyondLensFlare
![Page 24: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/24.jpg)
DelightDisappointment
@simondoggett #BeyondLensFlare
![Page 25: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/25.jpg)
DON’T BE LIKE J.J.
@simondoggett #BeyondLensFlare
![Page 26: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/26.jpg)
#DontBeLikeJJ
![Page 27: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/27.jpg)
SERVICE DESIGN1. GO DEEP ON
@simondoggett #BeyondLensFlare
![Page 28: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/28.jpg)
@simondoggett #BeyondLensFlare
![Page 29: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/29.jpg)
![Page 30: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/30.jpg)
![Page 31: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/31.jpg)
![Page 32: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/32.jpg)
![Page 33: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/33.jpg)
![Page 34: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/34.jpg)
@simondoggett #BeyondLensFlare
![Page 35: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/35.jpg)
@simondoggett #BeyondLensFlare
![Page 36: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/36.jpg)
@simondoggett #BeyondLensFlare
![Page 37: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/37.jpg)
![Page 38: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/38.jpg)
![Page 39: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/39.jpg)
DESIGN WORKS BEST WHEN FOCUSED ON CUSTOMER JOURNEYS AND THEIR END-TO-END EXPERIENCES, IN CONTRAST TO FOCUSING ON THE PRODUCTS AND FEATURES THAT MAKE UP THOSE JOURNEYS.
Peter Merholz, Kristin Skinner Org Design for Design Orgs (O’Reilly, 2016)
GO DEEP ON SERVICE DESIGN
@simondoggett #BeyondLensFlare
![Page 40: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/40.jpg)
CELEBRATE THEIR SPECIALISMS
2. HIRE SPECIALISTS
@simondoggett #BeyondLensFlare
![Page 41: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/41.jpg)
SKILLS OVER OBJECTIVES3. DEVELOP
@simondoggett #BeyondLensFlare
![Page 42: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/42.jpg)
ALWAYS BE COACHING4. NOT JUST YOUR TEAM,
@simondoggett #BeyondLensFlare
![Page 43: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/43.jpg)
“SOMEONE CAN COACH YOU TO PERFORM BETTER, EVEN IF THEY ARE LESS EXPERT THAN YOU”
Meri Williams, CTO - MOO.com, Co-Creator @TheLeadDev
ALWAYS BE COACHING
@simondoggett #BeyondLensFlare
![Page 44: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/44.jpg)
AWESOME PEOPLE MANAGEMENT WITH AGILE
http://www.slideshare.net/meriwilliams/awesome-people-management-with-agile
![Page 45: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/45.jpg)
BE COMMERCIAL5. $$$
@simondoggett #BeyondLensFlare
![Page 46: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/46.jpg)
SO WHILST WE’RE ALL OCCUPIED BY BUILDING PURPOSE-LED BUSINESSES, AND FOSTERING CULTURES THAT PRIZE AUTONOMY AND MASTERY, LET’S NOT FORGET THAT IF THE NUMBERS AREN’T THERE, THEN NOTHING IS.
Tom Petty, Head of Design @GoCardless
PROFITS EAT CULTURE FOR BREAKFAST
@tp on medium.com@simondoggett #BeyondLensFlare
![Page 47: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/47.jpg)
SET A TIME LIMIT6. TICK TOCK
@simondoggett #BeyondLensFlare
![Page 48: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/48.jpg)
@simondoggett #BeyondLensFlare
![Page 49: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/49.jpg)
@simondoggett #BeyondLensFlare
![Page 50: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/50.jpg)
![Page 51: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/51.jpg)
COMBAT COMPLACENCY7. GET REAL
@simondoggett #BeyondLensFlare
![Page 52: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/52.jpg)
FIND DELIGHTGO DEEP ON SERVICE DESIGN HIRE AND CHAMPION DESIGN SPECIALISTS SKILLS ARE OBJECTIVES COACH EVERYONE
@simondoggett #BeyondLensFlare
![Page 53: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/53.jpg)
FIGHT DISAPPOINTMENT
KNOW YOUR COMMERCIALS SET A TIME LIMIT DON’T GET COMPLACENT
@simondoggett #BeyondLensFlare
![Page 54: Beyond Lens Flare - Practical Delight for Modern Design Teams](https://reader031.vdocuments.us/reader031/viewer/2022022414/587112ff1a28abac6d8b6331/html5/thumbnails/54.jpg)
THANK YOU
@simondoggett #BeyondLensFlare