Beyond Email Marketing: Introduction to Microsoft Dynamics Marketing

http://mvp.microsoft.com/en-us/mvp/Jason%20Lattimer-5000180

Traditional + Digital

= Tradigital Marketing

Facebook LinkedIn Email Twitter Reddit PayPerClick Yelp Instagram Banners Blogs PodCasts Landing Pages Streaming

and hundreds more and growing

Newspaper TV Magazine Billboard Direct Mail Circulars Radio Catalog

MDM ClickDimensions CRM

Social Media X X

Digital Asset Management

X

Reporting X X X

Event Management X X1

Media Planning X

Project/Task Management

X

Expense/Budgeting X

Developer Extensibility

X X X

MDM ClickDimensions CRM

Email Marketing WYSIWYG

X X

X X

X

Web Tracking X X

Lead Scoring X X

Nurture Marketing X X

SMS/Text Messaging X X

Campaign Tracking X X X

Form Capture X X

Surveys X

Landing Pages X X

Dynamics Marketing Dynamics CRM

Company Account

Contact Contact

Lead Management Lead

Opportunity Opportunity

Campaign Campaign

List Control Marketing List

List Entity Marketing List Member

Task Task

WebBehavior WebBehavior

Note Note

Questions?

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