beyond data: designing for the rider experience
DESCRIPTION
Presented at the Oregon Transit Conference on October 25, 2011 See my post about the talk: http://adaptivepath.com/ideas/ux-in-public-transit You can see the video there too.TRANSCRIPT
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LJUBA MILJKOVIC
Beyond Data: Designing for the Rider Experience
@LJUBA
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.
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.We help organizations
deliver great experiences that improve people’s lives
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Technology‣ Twitter‣ Flickr‣ YouTube‣ Skype‣ Zappos‣ Blogger‣ Palm WebOS
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Magazine‣ Bonnaroo‣Disney
Not For Profit‣ Creative Commons‣United Nations
Key Consulting Clients
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Transporter
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Master’s Thesisat UC Berkeley
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Used by thousands of people every day
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Based on research with transit riders
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Creating Transporter from the Outside In
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TECHNOLOGY
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APPS
TECHNOLOGY
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APPS
TECHNOLOGY
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APPS
TECHNOLOGY
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APPS
TECHNOLOGY
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RIDERS
APPS
TECHNOLOGY
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RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“Am I waiting for the bus on the right side of the street?
“When will the bus arrive
at a stop?
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RIDERS
APPS
TECHNOLOGY
“How many stops before I need to get off the bus?
“When will the bus arrive at the stop I’m standing at?
“I’m on my way to the train; should I pick up
the pace to catch it?
“I have two bus options. Which one arrives first?
“Am I waiting for the bus on the right side of the street?
“When will the bus arrive
at a stop?
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Prototyping
User Testing
Development
ResearchDiscovery: Transit Rider Anxiety
GOAL‣ Design a transit app to reduce rider anxiety
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Research
Prototyping
User Testing
Development
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Research
Development
User Testing
Prototyping
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Research
Prototyping
Development
User Testing
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Research
Prototyping
Development
User Testing
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Research
Prototyping
User Testing
Development
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Results of an Outside-In Approach
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LINES‣ Find arrival times for any stop or line.
Three Tabs: Organized by Use Case
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FAVORITES‣ Frequently used lines/stops‣ Compare alternatives‣ Everything on one screen
Three Tabs: Organized by Use Case
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NEAR ME‣ “When’s the bus coming to this stop?”
‣ “Where’s the closest stop?”
Three Tabs: Organized by Use Case
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“
“
I'm a long time public transit commuter, so I know most of the routes already. But the moment I saw this app tell me where on the bus line I was while I was on the 48 inbound, I was hooked. You can even get an estimate of how long till you get to the stop!”
Unique Features:Live Route
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New Technology:Real-Time Trip Planner
UNRELEASED‣ Designed but not released
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RIDERS
APPS
TECHNOLOGY