beyond creative destruction: hyper cannibalism in a disruptive world by shawn kanungo
TRANSCRIPT
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Beyond Creative Destruction: Hyper Cannibalism in a Disruptive World
@SHAWNKANUNGO
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TUESDAY NIGHT TACO NIGHT
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PIANO
PHONOGRAPH
INSERT GROCERY
STORY VIDEO
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I GO TO THE BAKERY AISLE
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I GO TO THE EGGS AISLE
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I GO TO THE DAIRY AISLE
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I GO TO THE CEREAL AISLE
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YOU LOSE
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FLY
FACEBOOK BUY & SELL
GROUPS
CEREAL
CEREAL
CEREAL
CEREAL
CEREAL
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COMPETITION IS FOR LOSERS – P E T E R T H I E L
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COMPETE
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THE GAME IS NOT PLAYED IN THE MARKET. THE GAME IS PLAYED WITHIN YOUR ORGANIZATION. THIS IS THE ONLY PLACE WHERE YOU WIN OR LOSE.
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HYPER CANNIBALISM IS THE COMPETITIVE ADVANTAGE OF COMPETITION
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FLY
• WHY IS THERE EVEN A NEED? • COMPETITION & CHAOS • EXAMPLES • EXPERIMENTATION & FAILURE • HOW YOU CAN ADOPT
TODAY
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PIANO
PHONOGRAPH
THE MARKET DOESN’T
CARE ABOUT US
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PIANO
PHONOGRAPH
LOST LOST
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LOST
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LOST
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LOST?
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DISRUPTOR
DISRUPTED
OR
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RADIO LOST
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CREATIVE DESTRUCTION
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COMPETITION CREATES CHAOS
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“ IN ITALY FOR 30 YEARS UNDER THE BORGIAS, THEY HAD WARFARE, TERROR, MURDER AND BLOODSHED, BUT THEY PRODUCED MICHELANGELO, LEONARDO DA VINCI AND THE RENAISSANCE. IN SWITZERLAND THEY HAD BROTHERLY LOVE - THEY HAD 500 YEARS OF DEMOCRACY AND PEACE, AND WHAT DID THAT PRODUCE? … .
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THE CUCKOO CLOCK
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VIENNA OF 1900 THE RENAISSANCE ANCIENT ATHENS SONG DYNASTY HANGZHOU AND SILICON VALLEY
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99 DESIGNS UPWORK FIVERR
POWER OF THE CROWD
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COMPETITION & CHAOS
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SNL
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• C R E AT E U N I Q U E M A S H - U P S
• E N C O U R A G E A N D C E L E B R AT E T H E FA I L U R E
• E N S U R E I D E A S C O M E F R O M E V E R Y W H E R E
• C R E AT E P L AY F U L , C R E AT I V E AT M O S P H E R E S
• O F F E R N O N - M O N E TA R Y C H A L L E N G E S
• H AV E S M A L L A N D G E O G R A P H I C A L LY L O C AT E D T E A M S
• D E S I G N Y O U R O F F I C E
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v
LISA VERSUS THE MAC
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UberEATS UberCARGO
UberRUSH UberESSENTIALS
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UberSANSHUMAN
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IF YOU DOUBLE THE NUMBER OF EXPERIMENTS YOU DO PER YEAR, YOU’RE GOING TO DOUBLE YOUR INVENTIVENESS – JEFF BEZOS, AMAZON
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HOW MIGHT WE REIMAGINE OUR DELIVERY OF INFORMATION AND SERVICES TO CITIZENS IN RELATION TO ES AND OHS?
– ALBERTA MIN ISTRY OF LABOUR
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ARTIF ICIAL INTELLIGENCE INTERNET OF THINGS 3D PRINTING CROWDSOURCING ADVANCED ROBOTICS VIRTUAL / AUGMENTED REALITY BLOCKCHAIN
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THERE IS A DIRTY SECRET TO EXPLOSIVE
INNOVATION
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INVENTING NETFLIX
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INVENTING NETFLIX
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INVENTING NETFLIX
THE INTERNET
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INVENTING NETFLIX
ONLINE BANKING
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INVENTING NETFLIX
SATELLITE
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INVENTING NETFLIX
ROCKET
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INVENTING NETFLIX
SIR ISAAC NEWTON
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INVENTING NETFLIX
BASIC PHOTOGRAPHY
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TUESDAY NIGHT TACO NIGHT
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~$14 BILLION PRE-SALES IN ONE WEEK CARS SHIPPED = 0
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ORGANIZATIONS ARE DESIGNED TO OPERATE WELL ORGANIZATIONS ARE NOT DESIGNED TO EVOLVE
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AWARENESS CANNIBAL MINDSET EXPERIMENTATION AGILE MARKETING MEASUREMENT
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57 www.martechconf.com