beyond big data : mastering data in motion for positive business impact
DESCRIPTION
At Gartner Symposium/ITxpo in Orlando, Florida, Giuliano Di Vitantonio, Cisco VP Data Center Marketing, presented Cisco vision of how Data in Motion will change the way about we collect, manage and extract value out of data..TRANSCRIPT
© 2012 Cisco and/or its affiliates. All rights reserved. 1
October 24, 2012
Beyond Big Data Mastering Data in Motion for Positive Business Impact Giuliano Di Vitantonio
Vice President, Data Center and Cloud Marketing
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Internet of Everything
Data in Motion
Information Infrastructure
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170 years ago: Invention of the Telegraph
100 years ago: Invention of the Radio
Connected History
70 years ago: First general purpose electronic computer
40 years ago: First Internet connection
30 years ago: World Wide Web
Today
2003: 0.5B Connected Devices
2005: IP Traffic: 29 exabytes
2005: First Smartphone
2008: Video Traffic: 21 exabytes
2015: 500M Smartmeters
2012: 1B Smartphones
2016: 19B Connected Devices
2010: 7B Connected Devices
2017: 300M ConnectedCars 2010:
0.5B Smartphones
2016: IP Traffic: 1.3 zettabytes
2015: 2B Smartphones
2015: Video Traffic: 600 exabytes
2013: 10B Connected Devices
2012: 50M Connected Cars
2011: 90M Smartmeters
2020: 1B Smartmeters
50 Billion Connected Devices
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Intelligent Connections
Busin
ess
and
Soc
ieta
l Im
pact
Email Web Browser
Search
Digitize Access to Information
Digitize Interactions (Business & Social)
Social Mobility Cloud Video
E-commerce Digital Supply Chain
Collaboration
Digitize Business
Processes Sensors Everywhere Machine-to-Machine
Pervasive Intelligence Ubiquitous Automation
Digitize Society’s Nervous System
(Internet of Things)
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The INTERNET of THINGS
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Email Web
E-commerce
Social
Video
Internet of Things
Dat
a V
olum
e
Present
Time
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Dat
a Lo
ngev
ity
Dat
a Vo
lum
e
Time
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• Motion-activated video playback • Gesture-based interaction for on-demand information delivery • Augmented reality for smart mirrors (share with friends) • In-store shopping cart location tracking • Real-time video analytics for improved customer services
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Time
Dat
a L
onge
vity
Dat
a V
olum
e
Retail Data Warehouse
Barcode
RFID
E-commerce Customer Sentiment
Smart Sensors
Interactive Billboards
CRM
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Time
Dat
a L
onge
vity
Dat
a V
olum
e
CAD
Supply Chain Planning
RFID
M2M
ERP/MRP
Smart Sensors
Supply Chain Optimization
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Time
Dat
a L
onge
vity
Dat
a V
olum
e
Distribution Automation
Substation Automation Systems
GIS System Deployment OMS Upgrades
Smart Meter Deployment
Programmable Thermostat
New Devices in the Home Enabled by
Smart Meters
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Transmission Substation
Power Generation
Primary Distribution Substations
Customers
Secondary Distribution Substations
Network Control Center
Real-Time Connection
Distributed Intelligence
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• First level of diagnostics at the edge
• Multiple networks combined at the edge
• Real-time intelligence for renewables
• Use of video and sensors to keep the lights on
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• Automatically capture location and demand for doctors, nurses, equipment, and patients
• Tele-Medicine
• Tele-Health
• Tele-Counseling
• Tele-Care
• Asthma GPS devices
• Smart pills
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Time
Dat
a L
onge
vity
Dat
a V
olum
e
Digital-Based Records Management
E-gov
Social Media in Government
Digital Public Safety
Citizen App Stores
Open Government Data
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• Remote video surveillance
• Shared digital evidence
• Monitoring and dispatching
• Intelligent object and motion detection
• Video behavioral analysis
• Public safety fleet and asset tracking
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Use
r Acc
ess
NETWORK INTELLIGENT
Data C
enter Applications
Sensors
Mobile Lifestyle
Connected Clouds
Interactive Video
Internet of Things
Device Independence
Contextual Information
Motion Tracking
Intelligence at the Edge
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Secure • Seamless network policies • Automated threat
prevention • Embedded & always on
Aware • Subscriber, Session,
Application • Big data mining • Real-time analytics
Dynamic • User telemetry • Multi-layer topologies • State perimeters
Programmable • Network-based APIs • Customer specific
algorithms
Agile • Scale • Economics
Manageable & Automated • Integrated operational
approach to compute, storage, network, apps, session, identity
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2
3 Data in Motion will shape Tomorrow’s Information Infrastructure
1 The “Internet of Everything” is the Next Chapter of the Internet
Data Longevity is becoming more relevant than Data Volume
Thank you.