beyond 10 blue links: the future of ranking
DESCRIPTION
The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.TRANSCRIPT
BEYOND 10 BLUE LINKS: THE FUTURE OF RANKING
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
REMEMBER THE GOOD OLD DAYS?
#1 #2
THEN, THIS HAPPENED.
#1
#2
AND THIS…
WAIT FOR IT…
#1
THEN, IT GOT PERSONAL.
WHAT IF THE RULES CHANGE?
#1
IN 2013, BEING #1 DOESN’T MEAN
85 SERP FEATURES
10-PACK DOMAIN SITELINKS
RELATED SEARCHES
SIMILAR SEARCHES
STANDARD IMAGE BLOCK
IMAGE MEGA-BLOCK
NEWS RESULTS
VIDEO THUMBNAILS
RECIPE RATINGS
AUTHORSHIP THUMBNAIL
MINI AUTHORSHIP
EVENT SITELINKS
SEARCH RESULT SNIPPETS
FORUM SITELINKS
DISAMBIGUATION BOX
GOOGLE+ BRAND BOX
PAID SHOPPING (LEFT)
PAID SHOPPING (RIGHT)
PAID SHOPPING (SINGLE)
PAID CREDIT CARD ADS
GOOGLE MAPS INLAY
TRAFFIC MAP
LOCAL 7-PACK
LOCAL “NEAR” BOX
LOCAL “ONE-BOX”
KNOWLEDGE GRAPH (KG)
KG ZAGAT RATINGS
KG RELATED SEARCHES
RELATED SEARCH CAROUSEL
KG CELEBRITY BIO
KG EVENTS, SONGS, ALBUMS
ALBUM CAROUSEL
KG MOVIE BOX
KG BOOK BOX
BOOK CAROUSEL
KG GEOGRAPHIC INFO
KG MEDICAL INFO
KG DRUG INFO
RELATED HEALTH SEARCHES
HEALTH CONDITION SNIPPET
POISON CONTROL ANSWER BOX
SYMPTOM/TREATMENT ANSWER BOX
UPS TRACKING ANSWER BOX
LOCAL TIME ANSWER BOX
SUNRISE/SUNSET ANSWER BOX
SCIENTIFIC CALCULATOR
GRAPHING CALCULATOR
3D GRAPHING CALCULATOR
UNIT CONVERSION CALCULATOR
UNIT CONVERSION ANSWER BOX
DEFINITION ANSWER BOX
TRANSLATION ANSWER BOX
EARTHQUAKE ANSWER BOX
POPULATION ANSWER BOX
FLIGHT ANSWER BOX
FLIGHT STATUS KG FORM
FLIGHT STATUS ANSWER BOX
PAID FLIGHT INFO
PAID FLIGHT SEARCH
PAID HOTEL INFO
MOVIE ANSWER BOX
SHOWTIMES ANSWER BOX
PEOPLE ANSWER BOX
RELATIONSHIP ANSWER BOX
EVENT DATE ANSWER BOX
HOLIDAY ANSWER BOX
BOX SCORE ANSWER BOX
STANDINGS ANSWER BOX
PLAYOFF ANSWER BOX
BRACKETS ANSWER BOX
LIST ANSWER BOX
ENHANCED LIST ANSWER BOX
MOVIE LIST CAROUSEL
BEST OF CAROUSEL
THINGS TO DO CAROUSEL
TEAM ROSTER CAROUSEL
LOCAL CAROUSEL
STOCK TICKER ANSWER BOX
WEATHER ANSWER BOX
NUTRITION ANSWER BOX
NUTRITION KG
KG AROMABASE
KG IMAGE BOX (TEST)
IN-DEPTH NEWS BOX (TEST)
PAID INSURANCE QUOTES (UK)
PAID INSURANCE COMPARISON (TEST)
THE FUTURE IS NOW (JUN 2013)
15% SERPS (OF 10K) WITH:
10 RESULTS NO NEWS, NO LOCAL
NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH
NO PAID INCLUSION NO AUTHORSHIP
LIFE BEYOND SERPS
SERPS KEEP SHRINKING
(BING 4-RESULT)
LOCAL SEARCHES ARE MOVING BEYOND SERPS.
(GOOGLE MAPS)
...AND IT’S NOT JUST MOBILE
DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS.
(APPLE’S SIRI)
SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION.
(GOOGLE NOW)
WHAT YOU CAN DO
HOW WE ACT LIKE IT WORKS
HOW IT ACTUALLY WORKS
THERE IS NO SECRET SAUCE
WHAT DO THEY HAVE IN COMMON?
ENTITIES WILL RULE THE WEB
START ACTING LIKE AN ENTITY
WHY IS RANKING OUR GOAL?
WHAT IF THE RULES CHANGE?
IT’S TIME TO THINK LIKE A BRAND
WHAT IF YOU BUILT TO SELL?
WHAT IF GOOGLE DIDN’T MATTER?
THANKS FOR WATCHING! [email protected] • @dr_pete