beverley brown content quality
TRANSCRIPT
The source of globalcontent quality
Beverley BrownGlobal Content Strategist
FiftyWords
How can I create engaging,
trustworthy content?
“First and foremost, the content on your website
must be well-written, free of grammatical errors, and
100% unique and original.
Content must read smoothly & give visitors the information
they are searching for.”
56% online content
in English
29% online population
speak English
5% total population
native English speakers
The big questions
How to ensure thequality of the source forglobal markets?
Qualitative measuresandQuantitative indicators?
?
By 2020customer experience will overtake price as
the key brand differentiator
in B2B
The elements
consistent brand usage style & tone of voice
guidelines spelling & grammar a fully-functional CMS governance documentation a glossary and terminology
database
Core to successful delivery
engage with stakeholders assess how content can
help them meet their business needs
agree objectives up front select realistic defined
criteria share core outcomes
Technology & tools
allow software to carry out an analysis
and demonstrate how quality has improved
resulting in savings to writing, editing, and translation costs
“Dear Google, ‘translating’ phone numbers by replacing 03 with the word March is not a useful feature”
@GlobalWordsmithwww.fiftywords.co.uk
Sources and resources
http://www.huffingtonpost.com/tyler-collins/google-ranking-factors-se_b_6823786.html
https://www.alsintl.com/blog/most-common-languages /
https://en.wikipedia.org/wiki/Languages_used_on_the_Internet
http://www.searchmetrics.com/knowledge-base/ranking-factors /
http://www.walkerinfo.com/customers2020/
http://searchengineland.com/11-considerations-for-international-seo-117798
http://www.acrolinx.com/blog/measuring-content-performance/