PEARL LOWE CHILDREN’S DRESSES FOR

PEACOCKS CHRISTMAS 2011

Pearl Lowe introduces her first vintage inspired children’s

collection for Peacocks, inspired by five year old daughter

Betty who is fast gaining recognition as Britain’s youngest

trend setter

Betty Lowe for Peacocks Christmas 2011

Peacocks, the UK’s hottest value fashion retailer is delighted to announce the launch of Pearl Lowe for Peacocks, a range of girl’s party dresses for Christmas 2011. The collaboration will mark Pearl’s first foray into children’s fashion for which she has taken inspiration from her daughter Betty who is fast gaining recognition as one of Britain’s youngest trend setters. Five year old Betty Lowe is sister to fashion icon Daisy Lowe, and the youngest of Pearl’s four children. Having grown up immersed in the world of fashion and music (her father is Supergrass drummer, Danny Goffey), from as early on as two years, she started to show a love for the family’s trademark vintage style. Pearl’s ‘Betty’ collection of four party pieces have been designed by Pearl Lowe, with a helping hand from her daughter who selected her favourite vintage dresses from her own wardrobe and as showcased on her extensive antique doll collection. The cream lace dress was inspired by the dress Betty wore as flower girl to her aunt’s wedding in 2009 and the red velvet dress was taken from her favourite story, Little Red Riding Hood. Pearl who is currently celebrating her seventh successful women’s collection for Peacocks, used her experience to translate traditional style notes for the modern high street market. The Pearl Lowe children’s dresses for Peacocks will launch in selected Peacocks’ stores and online in 10

th November 2011, priced between £25 and £30, available from age two to eight. Each dress

features classic vintage touches, including floral corsages and frills using ornate velvet and lace. Pearl Lowe said: “I’m so proud to be introducing my first children’s collection for Peacocks. Vintage is increasingly harder to find these days and I wanted to design a collection that celebrated traditional style, was affordable and perfect for little girl’s parties.” Pearl continued: “Since she was two years old, Betty has been asking Daisy and I to keep our vintage dresses for her to wear when she’s older, which is why I’ve interpreted her favourite elements for the high street.” Sarah Colman, Peacocks’ Senior Buyer for Childrenswear said: “We’re thrilled to be able to offer our customers designer fashion for children at great value and quality. Pearl’s collections for Peacocks have been a huge hit, and we’re looking forward to our younger customers enjoying wearing beautiful party dresses inspired by Betty over the party season.”

Ends

For further information or high resolution images please contact peacocks@z-pr.com or telephone ZPR on 0207 896 3404

Note to Editors: Pearl, Daisy and Betty wearing Pearl Lowe for Christmas 2011

Betty Lowe for Peacocks

Red silk velvet dress with lace collar £30 Black lace prom dress £30 Cream lace dress and corsage £25 Red corsage smock dress £25

About Peacocks:

� The Peacock Group has a long history – the first Peacock store opened in Warrington in

1884. The early 1990’s saw dramatic growth and the company floated on the London stock exchange in December 1999.

� The company was taken private by a consortium of investors in January 2006; � Peacocks is part of The Peacock Group who also own Bonmarché; � Between 30 and 50 new women’s wear lines arrive in store every week. � Peacocks has been recognised externally winning awards such as Drapers Value Footwear

Retailer of the year 2006 and Best Value Retailer of the Year 2005. � Peacocks takes its responsibilities seriously and was awarded Cancer Research’s Flame of

Hope Award as business supporter of the year 2006 recognising the contribution Peacocks

has made to the charity through in-store promotions, colleague fund raising and customer support.

� Peacocks has over 600 stores in the UK and employs over 5,000 people. It also has over 100 outlets in 19 countries including the Middle East, Russia, Serbia and Ukraine