Betty Campbell Chaisson, ACB, ALBNovember 16, 2014

Club Rescue Mission

“The Toastmasters Club which has the right sort of program does not lose its members.”

Ralph Smedley was quoted..

"The club whose membership is shrinking has something the matter with it.“

Mission

District MissionWe build new clubs and support all clubs in achieving excellence.

My Area Governor MissionContinually strive to better myself and teach what I learn along the way so that others may grow, flourish, develop and refine their personal talents.

Critical Club Analysis

“What happens if we take this or that action?"Required resources to support membersThought-provoking educational speeches that

encourage experimentation Introduce group of peers who share

experiences, ideas and knowledge

Asking Socratic Questions

What are the strengths and weaknesses of….?

What is another way to look at it….?What do we understand about the needs

of the possible membersDo they know about the support systems

Toastmaster offersWhat assistance have they got to date?

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Strengths

• District assigned two DTM coaches • LGEM supports w/mentoring available• Demo Meeting June 12-14 = 2 real

members joining• Geographical advantage/location

Opportunities

• Sharp Education Growth curve• Membership Camapaign • Innovation on Educational

Developments• Utilze Toastmasters resources to

mentor• 28 years since Charter for club

Threats• Coaches leave prior to sustaining• Load members w/ too much and

lose• Competition with club next building• Loss of reliability and trust• Gap in expereince, knowledge

O

Weaknesses

• 3 Phantom members, 2 coaches and LGEM

• Both new members are first timers • ResourcesNo Website/Welcome

package• No lecturn/banner/timing lights

SWOT Analysis

Strategic Solutions

Training Needs Assessment Reinvent with events to boost knowledgeCreate Club Success PlanSocial Media WebsiteGive it all you got

A Healthy club is where?

Mutually Beneficial Learning

Provide advice and counsel Effectively direct and develop members Information/knowledge source Share experiences Guide by a using self-discovery approach

Member Resources

Comprehensive Member Info PackageWebsite Agenda’s that include descriptionsScripts for roles to help familiarize themselves

with protocol and etiquette Educational power points posted on websiteAssign a mentor for every member

First ImpressionsAdjust your AttitudeStraighten your postureSmileMake eye contactRaise your eyebrowsShake handsLean in slighty

Free Educational sessions set-up Marketing letters for HR contactNewsletter submissionsMarketing posters distributed

Marketing Resources

Successful Club Seriesaddress the quality of club meetingsoffer tips on attracting/maintaining

members fulfills ACS & ALB requirements

Numerous Toastmaster Tools

How to rebuild a Toastmasters ClubA Step-by-step Guide

Where the Club is now…

Club Coaching Opportunities