betterloanofficers.com personal branding tips

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Personal Branding Tips

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Learn Personal Branding Tips at blog.betterloanofficers.com and connect with us @BetterLO. BetterLoanOfficers.com is the largest mortgage loan officer directory and review website in the United State.

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Page 1: BetterLoanOfficers.com Personal Branding Tips

Personal Branding Tips

Page 2: BetterLoanOfficers.com Personal Branding Tips

1. Begin with who you are

Start with who you are and what you stand for. Create a couple of paragraph statements as if its your own elevator pitch. What you’ll be known for and know why its important to your prospects and customers.

Become a trusted source and back up your expertise with support from other sources.

Look at Simon Sinek’s “why” video from his TED talk. Your why will inspire others into action. You can use “I believe in” type sentences. This will become your guide to your content. Become passionate about what you do best and let other people know that.

Page 3: BetterLoanOfficers.com Personal Branding Tips

2. Build your digital footprint

Build your digital footprint and be a part of as many channels as possible. Be everywhere so you are visible. Every channel has its own culture, etiquette and tone. “To be interesting, be interested.” Here are a few places to begin, make sure you have a good headshot and some imagery to display on what your about.

1. Create a Gmail account (gmail.com)2. Create your Google+ profile from inside your

gmail3. Create your about.me profile4. Create your tumblr.com profile5. Create your twitter.com profile6. Create your LikedIn.com profile7. Create your Facebook Fan page8. Create your Google Local page

Page 4: BetterLoanOfficers.com Personal Branding Tips

3. Create a blog, or write on corporate blog

This can be tricky for most people as they don’t believe in their writing skills. Just like any skill it takes practice. Think about the questions that your prospects or customers ask you often and write about them. Write 350-500 words on a page. Your blog posts don’t need to be long or complex to be effective. Also, learn how to use your “curation” skills.

There are many free blogging options, try one out;

-WordPress.org-Blogger.com-Tumblr.com -Drupal.com

Once you publish your content on your blog, share it on your digital footprint.

Page 5: BetterLoanOfficers.com Personal Branding Tips

4. Know the leaders and influencers

Every industry has leaders and influencers. Interact and learn from them. Talk about them and their ideas. Social media is not about you, its about them (your audience)

You can also get to know who they are by visiting trade shows and networking events. Ask others in your industry who they think are thought leaders.

Share and write about their content. Like their fan pages, share their blog posts and write about them. Grow your audience, be engaging and listen for insights that may help you convert more business.

Page 6: BetterLoanOfficers.com Personal Branding Tips

5. Business or Personal?

Be wise about what you publish and write about. Once it’s out there, it can live there forever. There’s a fine line between what’s personal and what’s business content when your branding yourself and in today’s digital age, there’s become less and less separation.

Ask others to review or consult on your personal brand. Feedback is always appreciated, but be yourself. The authenticity of who you are and your voice speaks volumes when it comes to prospects looking to do business with you.

For more on personal branding and content marketing visit blog.betterloanofficers.com for more and connect with us @BetterLO and facebook.com/betterloanofficers