better online fundraising: tibet network with glyn thomas

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Online fundraising Glyn Thomas

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Post on 16-Jul-2015

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Online fundraising

Glyn Thomas

Contents

• Recruiting new people for your email list

• Accepting donations online

• Donations via your Facebook page

• A very simple website and donation page

• Fundraising using your email list

Recruiting new people for your email list

• Very important to have lots of people on email list

• Chance to find out more about your organisation

• Give them chance to take action – sign petition

• Then much more likely to donate

Brainstorm

• Ways of recruiting supporters online and offline

Accepting donations online

• Paypal

Donations via your Facebook page

A simple website and donation page

• Wordpress

• Weebly

Fundraising emails – best practice

• Explain really clearly why you need the money and what you will spend it on.

• Include the full URL, not just embedded text: http://www.wdm.org.uk/give

• Have a link to the donation page very high up in the email• Only include the fundraising ask in the email – nothing

else• 30% of emails are now being read on smartphones – keep

the email in one column so it works well on smartphones• Thank people for their previous donation at the very start

Keeping people on your email list

• Send an email every week to your list if possible – but never just for the sake of it.

• Send a range of emails to your supporters –not just fundraising emails but also petitions, news etc.

• Report back to all your supporters – tell them what you’ve done and how you’ve used their money.

• Thank people after they sign a petition or make a donation

Hay preguntas?