better online fundraising: tibet network with glyn thomas
TRANSCRIPT
Contents
• Recruiting new people for your email list
• Accepting donations online
• Donations via your Facebook page
• A very simple website and donation page
• Fundraising using your email list
Recruiting new people for your email list
• Very important to have lots of people on email list
• Chance to find out more about your organisation
• Give them chance to take action – sign petition
• Then much more likely to donate
Fundraising emails – best practice
• Explain really clearly why you need the money and what you will spend it on.
• Include the full URL, not just embedded text: http://www.wdm.org.uk/give
• Have a link to the donation page very high up in the email• Only include the fundraising ask in the email – nothing
else• 30% of emails are now being read on smartphones – keep
the email in one column so it works well on smartphones• Thank people for their previous donation at the very start
Keeping people on your email list
• Send an email every week to your list if possible – but never just for the sake of it.
• Send a range of emails to your supporters –not just fundraising emails but also petitions, news etc.
• Report back to all your supporters – tell them what you’ve done and how you’ve used their money.
• Thank people after they sign a petition or make a donation