"better, faster, stronger market fit" by mike lavigne, co-founder & head of product at...
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better, faster, stronger market fitMike LaVigne, Clue
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“Finally. A period tracking app that doesn’t look like My Little Pony is having her period.”
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mission-driven
female founded
Ida Tin
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insight-driven product development
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1. formative 2. generative 3. evaluative
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talk to someone before building something
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quantitative / qualitative
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fail fast, fail often
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better, faster, stronger, market fit
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market fit
“The degree to which a product satisfies a strong market demand.”
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better = empathetic
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faster = fewer and smaller iterations
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stronger = genuine unmet need
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better
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empathy
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“What do women want?”
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What is “woman” ?
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formative research
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faster
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?
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build all hypotheses
build after evaluating hypotheses
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generative research
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stronger
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segment research
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spectrum research
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“factors of diversity”
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• life stages
• birth control types
• relationship types
• genders
• sexualities
• education levels
• medical conditions
• reproductive goals
• body perceptions
• impairments
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Spectrum research increases diversity to find patterns that connect people.
Segmented research emphasizes simplicity, so patterns are easier to find.
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Spectrum research increases diversity to find patterns that connect people.
Segmented research emphasizes simplicity, so patterns are easier to find.
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[ screen shot of article ]
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also formative research
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break it
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@MikeLaVigne_